What brand is the juice?
Juice is the name of a trendy shop opened by artist Edison Chen, which sells fashionable brand clothes, hats, bags, dolls and other products. It is a street cultural product designed by some young designers. Juice mainly sells street culture clothes, most of which are selected from Tokyo and Britain, and are the products of street culture designed by some young designers. Street culture is a cultural complex, including Hip-Hop, Pop-rock and other subcultures, which can be found in the clothes sold by Juice. Edison Chen hopes that his fashion store will add more labels in the future, and he also hopes that Juice will become a big and popular clothing store one day.
Juice customer base
Fruit juice is mainly for young people who love fashion and have certain spending power. Take typical "hunger marketing" and "fan economy" means. Combine diversified brand culture with China traditional culture, cater to hipsters with different cultures and personalities, and provide diversified choices for trend lovers.
In addition to the blessing of stars, cross-border cooperation and limited sales are also common means of street brand transformation. At present, supreme, a street brand representative who has not opened a shop in Chinese mainland, is the latest move, and launched a cooperation series with LV, which means that Supreme will be more expensive and more difficult to buy in the future; Shawn Yue's personal fashion brand MADNESS also opened its first store in Sanlitun last year. Edison Chen's juice brand stores have established themselves in Chinese mainland and opened many stores. ....
The story of the juice shop
Businessman Edison Chen revealed that he took HK$ 2.5 million from the householder to start a business, but he was not optimistic. His father, Chen Zemin, even said mercilessly, "This money is going to be wasted, and you have to pay for it." However, after xx, he devoted himself to the fashion brand business, which made the CLOT brand usher in glory. Now his fashion brand store brings the team more than10 million dollars in turnover every year, and Edison Chen once "went from the entertainment circle in China. Edison Chen plans to open 50- 100 juice shops in China, covering first-and second-tier cities in China. The Chengdu store that will be unveiled in September is the ninth store after eight trendy stores in Hong Kong, Beijing, Shanghai, Taipei, Kuala Lumpur and the United States.
It was not until around 20 10 that the clothing brand headed by Edison Chen began to rise. With his efforts to promote and shout, a large number of fans accumulated in the entertainment circle in China in the early years began to pay attention to him and the street brand culture behind him, and the street brand culture market in Chengdu began at that time, and more young people knew, liked and gradually participated in it. It is no exaggeration to say that the tide brand culture in Chengdu has changed from a needle tip to a flat one, with only one Edison Chen in the middle.
Juice shop address
1.JUICE's first store in China: a three-story villa on Julu Road.
2. The second juice shop in Shanghai is located in the second phase of Shanghai Joy City.
3. Juice Chengdu: Ocean Taikooli in Chengdu.