The word flagship store comes from the name of brand center store in big cities in Europe and America, which is actually a city center store or a regional center store. Generally speaking, a merchant or a brand is the largest, most complete and luxurious shop in the prosperous area of a certain area, and usually only deals in a series of products or products of a certain brand.
More common are cosmetics brand flagship stores, clothing brand flagship stores, glasses flagship stores, furniture brand flagship stores and so on. Recently, there have been more flagship stores dealing in IT communication products, such as Tmall flagship store.
Factory store definition:
The concept of "factory shop" originated in western countries. Factory stores adopt the sales model from factory to consumer, and abandon the complicated intermediate links such as grading wholesalers and grading agents, which makes it more convenient for consumers to buy and do not have to pay for the intermediate links.
Generally, it mainly deals in inventory products and sells out-of-season or expired goods at low prices. Under the temptation of brands, price-sensitive consumers are eager for such factories and shops that specialize in selling tail goods.
Extended data
The difference between a factory store and a flagship store:
1, price difference
Flagship stores have novel styles, perfect services and high operating costs, so the prices of products are generally higher.
Because of the style restrictions, the factory stores have more stocks, so the prices of general products are lower than those of flagship stores.
2. Style differences
The flagship store produces many new models, but few old models, and the products displayed are mostly the latest products of the season.
Factory stores are characterized by many old models and many broken codes, and even some factory stores only sell old models and few new models, but the goods are large.
3, quality assurance differences
Flagship stores often need to pass a series of product quality certification, and consumers can ensure that the products purchased in flagship stores are genuine and enjoy good after-sales service.
There may not be many quality inspection procedures in factory stores, and consumers may not be able to buy genuine products when they choose factory stores. Moreover, most factories and stores lack after-sales service, and the products they sell are often not returned or exchanged.
4, the difference between business models
Flagship stores pay attention to the shopping environment and service. The environment must have its own characteristics and match its status. In order to create a fashionable and personalized brand image, flagship stores should create a shopping environment full of humanistic feelings in terms of decoration, scale and style to attract people's attention.
Factory stores adopt the sales mode of direct sales from factories to consumers, and open direct stores, where goods are directly delivered to consumers from factories. The requirements for storefront and service are low.
References:
Baidu encyclopedia-flagship store
Baidu encyclopedia-factory store