In the following 96~97 season, ESPN programs were introduced in various places, and some cable TV stations simply kept broadcasting ESPN programs (including advertisements). Since then, the Champions League has been widely broadcast in Chinese mainland. . Although CCTV also turned to the Champions League, it only started broadcasting from the semi-finals. This is obviously unprofessional. Later, CCTV gave up the broadcast of the Champions League, and then entered the era of ESPN monopoly after more than ten years. It was not until last season that CCTV recovered the broadcasting rights in the Mainland. . .