The Mid-Autumn Festival originated from the worship of celestial phenomena and evolved from the worship of the autumn moon in ancient times. Since ancient times, Mid-Autumn Festival has had folk customs such as offering sacrifices to the moon, enjoying the moon, eating moon cakes, playing with lanterns, enjoying osmanthus and drinking osmanthus wine. It has been circulating for a long time. Next, I will bring you the Mid-Autumn Festival promotion plan. I hope you like it!
Mid-Autumn Festival Promotion Plan 1 1. Purpose:
Mid-Autumn Festival, one of the three traditional festivals in China, is National Day and National Holiday. This activity is the Mid-Autumn Festival and the National Day. Mid-Autumn Festival revolves around the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three characteristics of Mid-Autumn Festival: reunion, affection and gifts, and impressing consumers with extremely human activities. The National Day chapter is based on Ode to Happy National Day and is divided into four series: Lucky, Affordable, Membership and Fashion. Through the national day series of commodity promotion activities, we will strive to win the peak of commodity sales, personalized word of mouth and price word of mouth, and truly penetrate our holiday market.
Second, the activity time:
20 _ _-20 _+September 23rd-June 8th, 00.
The National Day holiday ended on the 7th, and the Mid-Autumn Festival gifts and reunion dinner were all before the 6th, so the time of this activity was set at the above time.
Third, the theme of the event:
"Happy Mid-Autumn National Day, Happy and Wonderful Hualian"
Four. Activities:
Mid-Autumn Festival: "Happy Mid-Autumn Festival with strong feelings"
I wanted to hold a happy Mid-Autumn Festival gift exhibition, but I always felt that there was no momentum. )
"I am happy in Hualien, and my feelings are stronger."
1, _ _ Mid-Autumn Festival-Moon Cake Exhibition
"Mid-Autumn Festival Celebration-Moon Cake Exhibition" will be held in conjunction with the Food Festival, focusing on the new moon cakes with different characteristics and tastes introduced by moon cake manufacturers.
2, _ _ _ Year Nourishing and Health Care Festival
Mid-Autumn Festival has always been a health care product. In the peak season of sales, especially after the large-scale promotion of health care products advertisements in recent years, more and more consumers choose health care products as Mid-Autumn Festival gifts. On the other hand, because health care products have considerable profit margin, suppliers should make great efforts in publicity, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding the Nourishing Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.
3. _ _ _ Famous Wine and Specialty Exhibition.
The Mid-Autumn Festival is originally the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, and the display of famous wines and specialties can further stimulate the growth of wine sales. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )
4, "Hualien to send affection, Mid-Autumn Festival ceremony"
Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )
Mid-Autumn Festival Promotion Plan 21. Promotion Purpose
Promote store sales with Mid-Autumn moon cake consumption and activate store image. It is estimated that the average daily sales will increase by 65,438+00%-20% during the promotion period.
Second, the promotion content
1, buy Mid-Autumn moon cakes and give them to Coca-Cola.
Buy Mid-Autumn moon cakes above 90 yuan and send 355ML Coca-Cola 2 tins (worth 3.6 yuan).
You can get 2 bottles of 1250ML Coca-Cola (worth 9.2 yuan) when you buy moon cakes above 200 yuan.
You can get 2 bottles of 2000ML Coca-Cola (value 13.6 yuan) when you buy Mid-Autumn moon cakes above 300 yuan.
2. Gift basket:
298 yuan respectively, 198 yuan, 98 yuan.
298 Yuan Gift Basket: Seven-Star Smoke+California Fun+Value 80 yuan Mid-Autumn Moon Cake+Melamine.
198 yuan Gift Basket: Double Happiness Smoke+Harvest Dry Red+Value 60 yuan Mid-Autumn Moon Cake+Brain Relaxation.
98 yuan Gift Basket: 40 yuan Mid-Autumn Moon Cake +20 yuan Tea+California prune.
3. During the promotion period (September, March-September, 12), you will get a box of exquisite moon cakes (worth 20 yuan/box) when you shop in 300 yuan.
4. September 10 Teacher's Day is a promotion for teachers: On September 9-10, teachers who spend money on shopping can get a beautiful moon cake or gift with their teacher ID card (worth about 20 yuan).
Third, integration and promotion.
1, media
On the music flow channel, promotional advertisements are broadcast every other day at 8, 17-9 and 12, and broadcast 16 times a day, 15 seconds/time.
2. Shopping guide
Actively promote all kinds of promotional information on 9, 1-9 and 13 "shopping guide".
3. In-store broadcasting
From the opening of the store in the morning to the closing of the store, the relevant promotion information broadcast is broadcast every two hours.
4. Shop layout
(1) Off-site
A, do Mid-Autumn Festival publicity above the free parcel delivery cabinet;
B, packaging the wall column on the protective frame, and pasting some holiday color pages to create momentum;
C, it is possible to hang balloons in the square;
D. Hang the banner "Celebrate Mid-Autumn Festival in the Shopping Plaza" at the entrance.
(2) the scene
A, decorate the slope wall of the main passage with self-adhesive stickers to enhance the festive atmosphere;
B, the whole store hangs the flag provided by Coca-Cola Company;
C, in the moon cake area and the backstage of the two columns, the publicity of "Good Gifts for the Millennium Month" was distributed; Coca-Cola promotions are posted on both sides;
D. Red lanterns are hung in the moon cake area.
5. Other support
Health products are on sale 15%.
Groups can enjoy free delivery if they buy more than 3,000 yuan or 20 boxes of moon cakes.
Fourth, the promotion costs.
Media advertising fee: 1.2 million yuan.
Coca-Cola series gifts: 60,000 yuan
On-site and off-site layout expenses: 0,000 yuan, 60,000 yuan.
Mooncake fee: 60,000 yuan
* * *: RMB 65,438+03,80,000.00 Yuan.
Verb (abbreviation of verb) concrete operation
1, traffic channel 15 seconds advertising is entrusted by the company _ _ advertising production should specify the advertising content at different stages in the advertising contract; It is planned to be completed on August 16.
2. The purchasing department is responsible for drawing up the list of goods, and the marketing department is responsible for contacting the Evening News Printing Factory for production; See the production arrangement of this issue for details.
3. The Marketing Department will provide the venue broadcast draft with three publicity broadcast drafts, each of which will be delivered to the studio two days in advance.
4. The marketing department and art group should be responsible for the specific design of indoor and outdoor layout. The company can do it. The art group is responsible for the inability to produce. The art group will contact other units to make the final layout. The art group will complete the procurement coordination of the administrative department. The scheduled indoor layout was completed on August, 2008 18.
5. The purchasing department is responsible for the introduction of mooncake manufacturers, and each manufacturer will charge a promotion fee of more than 500 yuan. At the same time, it will also be responsible for formulating the mooncake price and market research plan, and complete the relevant plan before August 5.
Mid-Autumn Festival Promotion Plan 3 Activity 1:
Theme: "Mid-Autumn Festival Ceremony in Scenic Spots" featured folk activities
Activity time: 20__.09.27 night.
Activity introduction: Mid-Autumn Festival has always been a traditional festival celebration in scenic spots. This year, lotus lanterns, candle boats, temple clocks and other accessories have been added, and frogs croak at night in the scenic spot, making the whole ceremony more retro. In addition to the Hanfu song and dance performances, there is also the part of offering sacrifices to the moon after the ceremony, which not only makes people feel the strong folk culture of Hanfeng, but also allows some lucky participants to get tributes symbolizing blessings.
Participating groups: the general public, men and women in blind date activities, college students, orphans, etc.
Activity 2:
Theme: condolences to orphans and disabled children, watching beautiful scenery, making moon cakes and offering love.
Theme slogan: "Full moon in the sky, full of love"
Activity time: 20: 00 on September 27th.
Activity introduction: Mid-Autumn Festival is a day for people to get together, but there are always a group of people who can't get together with their families on this day. This time, the scenic spot invited orphans from Yangzhou orphanage to spend the festival together. The content is no longer simply for children to eat, drink and have fun. Instead, they are taught to make their own moon cakes in the Mid-Autumn Festival, and at the same time, they are dedicated to the caring people who have always cared about and cared for them. In addition, at the Mid-Autumn Festival that night, some of their children will also give you wonderful performances.
Participating groups: caring people from all walks of life.
Activity 3:
Theme: blind date
Theme slogan: the main theme of love
Activity time: 1, 9.22, 2, 1,1mid to late October.
Activity introduction: This scenic spot is the first scenic spot that combines dating activities with outdoor tourism.
Activity 4:
Theme: "Mid-Autumn Night, camping and enjoying the moon"
Activity time: 9.27
Activity introduction: Mid-Autumn Festival is a reunion night, but there are still many people who can't go home for reunion in a foreign land, or want to spend such a festival in another way. The scenic spot specially planned a camping moon-watching party. Besides taking part in the Mid-Autumn Festival, you can experience the ancient China culture, watch fireworks and go camping for free. If you are lucky enough, you can get unexpected surprises. Participating groups: enthusiastic readers, radio listeners and college students' representatives.
Activity 5:
Theme: "Treasure Hunting in Scenic Spots"
Activity time: Mid-Autumn Festival (25th-27th) and National Day (1 Sunday-7th).
Activity introduction: Treasure hunting is another characteristic activity in the scenic spot. In the past, it was usually held only during May Day and November. This year's Mid-Autumn Festival is arranged before the National Day, which is very close. The scenic spot will lengthen the span of treasure hunting, let more citizens and tourists participate in it, and get more fun and luck.
Participating groups: all tourists who come to the scenic spot during the Mid-Autumn National Day.
Activity 6:
Theme: highlights of interesting expressions of scenic spots
Theme slogan: "I am the protagonist, I am happy, freeze the happy scenic spot."
Activity time: 9.20- 10. 10
Activity introduction: As long as you leave your own funny expressions and happy moments in the charming background of the scenic spot during September 20-10. There is no limit to photographic equipment. Don't have fun with technology or professionally. Send photos to the forum, email _ _, or mobile phone MMS _ _; Photographing requirements: Close-up expressions during the tour of scenic spots can record interesting moments.
Participating groups: tourists visiting scenic spots during the Mid-Autumn National Day.
Mid-Autumn Festival Promotion Plan 4 First, the background of the party
Mid-Autumn Festival is one of the traditional festivals in China, symbolizing the beauty of reunion. However, most people in our university will not be able to go back to our hometown to spend this wonderful festival with our relatives because of the distance. After careful organization and planning, we will hold a series of activities to welcome the Mid-Autumn Festival in this festive season, so that every student can feel the joy of the festival and the warmth of the group.
Second, the purpose and significance of the activity
The students were disappointed and lonely because they couldn't be with their relatives during the Mid-Autumn Festival. Therefore, in order to let the students feel the festive atmosphere, the warmth of the group, and the care among the students, and also to build a platform for the students of grade _ _ and grade _ _, we decided to organize a series of activities with family characteristics in the Mid-Autumn Festival.
During the activity, the students randomly combined to participate in carefully selected programs, interspersed with several programs full of emotional communication, so that the students expressed their true views, outlook on life and values on the class collective in a warm and soft atmosphere, so that the positive and optimistic spirit could be maintained and carried forward among the students, and at the same time, their after-school life was enriched, their friendship was enhanced and the collective unity was enhanced.
Third, the theme of the event
"Affectionate Mid-Autumn Festival, love is the capital circle"
Four. Overview of activities
Activity time: September 30th and 20th.
Venue: canteen and playground of headquarters.
Target audience: all students in grades _ _ and _ _ of Huan Zi University.
Preliminary preparation of verb (abbreviation of verb)
1. Submit the plan to the teacher for review.
2. Arrange the time with the school canteen, and determine the number of required materials and distribute them according to the number of applicants.
3. Apply for borrowing speakers, microphones and other equipment, and prepare three computers with small stereos.
4. Make preparations for activities and determine relevant personnel arrangements.
Activity of intransitive verbs
(1) Qi Xin is together.
Bao jiaozi Competition: 8 players from each team give specific flour and dumpling stuffing, and calculate the time required for completion. And give each group special dumplings (such as dates, peppers, coins). After the game, * * * will taste his own jiaozi. (Note: The time is 3 pm on September 30th in the canteen of our headquarters)
(2) the party's series of activities
On the playground, sit on the floor, and divide each class into six queues (give everyone a number) to confront each other. The monitor of each class (level _ _) draws lots for a series of activities.
Opening: A pair of active hosts, bringing up the atmosphere, each holding a bottle of drink, raised their glasses together and started the activity.
(1) Solve the riddle on the lantern: three people are responsible for three groups of confrontation, read the riddle, two teams raise their hands to answer, one point will be added for correct answers, no points will be deducted for wrong answers, and the opportunity will be given to the other team.
(2) What to do: The two teams draw lots separately. Facing the same group of words, they first guess that they will win, winning 5 times, 3 games and 2 games respectively.
(3) parcel delivery: the two teams fight separately. When stopping, each team will choose one person. These two people will draw lots, perform according to the specific situation and choose partners.
(4) I like to remember the lyrics: there is a computer in front of each group with a small speaker. Prepare the song in advance, pause and wait for someone to raise their hand before continuing to sing.
(5)*** Enjoy the moon, share joys and sorrows: exchange moon cakes according to a certain serial number, and then exchange moon cakes according to your own situation, and enjoy the moon together. Everyone can send a balloon, write down their wishes on paper and let them fly. If not, you can also write a blessing on the balloon for those who want to send it. )
Note: If conditions permit, you can find some barbecues next to the playground, and students can buy them and eat them.
Mid-Autumn Festival Promotion Plan 5 I. Purpose of the event
Mid-Autumn Festival has always been a good time for hotels and hotels to promote sales, and it is also the best time to stimulate consumers and consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.
Second, the theme of the event
"The Mid-Autumn Festival is full of joy, and the gifts don't stop."
Third, the object of the activity
Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.
Fourth, the activity time
_ _ _ _ _-_ _ _ _ _ _
Verb (abbreviation of verb) activity form
Discount; Gifts; draw for a prize
The concrete content of intransitive verb activity
1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.
2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.
Seven. Activity advertisement
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
Eight, other related strategies
9. Go away with the sense of smell, so that the fragrance of moon cakes and hotel culture can attract guests who enter the hotel, and let customers smell the fragrance of moon cakes on their own initiative.
Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.