Facing the opportunity of the World Cup, the Korean government's short-term plan is to attract tourists, create opportunities to increase production and employment, and expand tourism revenue during the World Cup. The long-term plan is to enhance Korea's image, promote exports and add new impetus to economic development through the World Cup.
Not long ago, the South Korean government announced the blueprint for building South Korea into a "business center in Northeast Asia" by 2020, and believed that the World Cup would lay the foundation for South Korea to realize this blueprint. On March 28th, the South Korean government held the Report on Comprehensive Countermeasures to Promote the Economic World Cup, and put forward the countermeasures to maximize the economic benefits of the World Cup. This countermeasure includes providing financial assistance and credit guarantee to related enterprises; 600 kinds of excellent products were launched in duty-free shops nationwide for promotion; Develop new tourist routes and new tourist commodities; Hold various commodity exhibitions and trade fairs during the World Cup; Invite the leaders of world-famous multinational companies to visit Korea and participate in the "Korea Investment Week" held during the World Cup to attract foreign investment; Make use of the World Cup to actively publicize the development blueprint formulated by the government, improve the international image and open up new export markets. South Korea also attaches great importance to promoting its image as an "information technology power" through the World Cup. To this end, the Ministry of Information and Communication plans to set up a "CDMA" mobile phone rental store at the airport, install high-definition TVs in major hotels, and establish a digital broadcasting system at the stadium to broadcast the game with high-definition TVs and three-dimensional TVs. All these measures are for one purpose: to expand the economic benefits of the World Cup.
Korean economic circles will naturally not miss such a good opportunity as the World Cup. During the World Cup, Samsung Electronics plans to invite more than 800 leaders and main partners of famous foreign enterprises to South Korea to watch the game and negotiate business, and the shipbuilding industry will also invite overseas customers to watch the game on a large scale. As sponsors of the World Cup, Hyundai Motor, KTF and other companies seize the word "World Cup" and vigorously promote their products through advertisements. Hyundai Motor Company announced several models of the company as "World Cup Model Cars"; KTF organizes users to tour the World Cup and presents mobile phones to the national team; The National Bank presents tickets to lucky customers through lottery and other means. There are so many activities of merchants that it is difficult to count them all.
As a major means to expand the economic benefits of the World Cup, South Korea pays special attention to attracting foreign tourists and fans to South China, especially Korean tourists and fans. According to the "World Cup Welcome to South China" held in Seoul in mid-March, it is estimated that more than 30,000 tourists and fans from South China will come to visit and watch the World Cup. In order to receive China tourists and fans in accommodation and transportation, hancheng city has designated Xidamen, Mapu and Jiangxi as the areas where China fans will stay, ensuring 6,543,804 rooms and setting up two campsites for young fans. In addition, Hancheng has recruited 950 Chinese translators to serve China tourists and fans. Among these translators are China students and overseas Chinese studying in South Korea. Since May 15, these translators have been arranged in hotels, travel agencies, shopping centers, canteens and other places to help China tourists and fans solve language communication problems.
In terms of transportation, Hancheng plans to set up local buses and local tourist buses broadcasting in Chinese in places where tourists in China are concentrated, and at the same time mark Chinese characters on road signs and subway stations in the city to facilitate China people to travel. Hancheng has also produced seven brochures introducing Seoul and South Korea, printed 200,000 copies, and prepared to put them in airports and restaurants for Chinese people to obtain free of charge. China people's eating habits are different from those of Koreans. Therefore, after the recommendation of special travel agencies and the district government, Hancheng determined that 150 canteen was the national canteen for tourists. The municipal government plans to recruit chefs from South China, import raw materials, make authentic Korean food, and hold an exhibition of Korean food culture to promote cultural exchanges between South China and China. During the World Cup, Seoul will also open a "help hotline" to help China tourists and fans solve difficulties and emergencies.
The World Cup starts today. All preparations in Korea have come to an end. Koreans expect that through their own efforts, the World Cup can be held safely and smoothly, and they can get the greatest economic benefits through this World Cup.