At the draft meeting of 1984, the Bulls selected Jordan with a flower probe, and Nike also intends to sign him as the spokesperson of this talented player. Jordan was only a young rookie at that time, and Nike was very cautious when signing. At that time, Nike was just a small company. They offered Jordan a five-year contract with an annual salary of 500 thousand. At that time, the contract was not small, but Nike also proposed three conditions.
There are three clauses in the contract, and Jordan must complete at least one of them within three years, otherwise Nike has the right to terminate the cooperation. These three conditions are:
1, won the best rookie trophy.
2. Become an All-Star or average 20 points per game in a single season.
In the first three years of my career, the sales of sports shoes exceeded 4 million dollars.
From the company's point of view, this contract is undoubtedly wise. If Jordan is a parallel import, or the popularity is not high in the end, Nike can terminate the contract at any time.
But after Jordan entered the league, he quickly hit Nike in the face. In the rookie season, Jordan was the star of the Bulls. He played 82 regular-season games, averaging 38 minutes, scoring 28.2 points, 6.5 rebounds, 5.9 assists and 2.9 steals. His performance at both ends of the offense and defense is perfect. With the performance of no solution, Jordan was not only selected as the best team for a period of time, but also became an all-star starter, and the best rookie trophy was won without any suspense.
Conditions 1 and 2 are easy to achieve, and condition 3 Jordan is unambiguous. Jordan's style of play is extremely gorgeous. He played gracefully, defended hard, and was full of explosive dunks and difficult goals everywhere, and instantly became one of the most popular players in the league. In just two months, the sales of shoes endorsed by Jordan reached $70 million. In the first year, Jordan's signature shoes sold for $654.38+800 million. AJ generated $200 million in revenue in the first year of listing, even exceeding all other incomes of Nike at that time.
Jordan's crazy performance not only surprised Nike, but also worried Nike. Because there was a clause in the contract at that time, that is, if Jordan exceeded his goal, he could voluntarily withdraw from the contract after the third year. Fortunately, in the end, the boss chose Nike, and AJ series has become one of the most popular and best-selling sneakers. Nike also jumped from a small company to a world-class enterprise. I have to say, this signing is really successful.