Last week, Great Paris signed Messi, and Messi's No.30 Paris jersey immediately became a commodity that fans all over the world wanted to buy. The jerseys of the official online store of Paris Saint-Germain were sold out within half an hour, while the physical stores lined up. In the past week, Messi's Paris jerseys have sold 6.5438+0 million pieces, worth hundreds of millions of pounds.
And Michael Jordan also benefited from 5 million pounds. Jordan brand is the sponsor of Paris Saint-Germain jerseys. According to the agreement, Michael Jordan can get 5% of the jersey sales. According to Forbes magazine's previous statistics, the total global sales of Jordan brand decreased by 24% during the epidemic, but Messi's transfer to Dali was a huge boost to the sales of Jordan brand goods.
2065438+In September 2008, Paris Saint-Germain announced that it had signed a cooperation agreement with Jordan brand under Nike, which was the first time that Jordan brand sponsored a football club. In addition, Jordan brand also launched a new type of sports shoes in cooperation with Neymar on 20 16. Obviously, the Jordan brand is not satisfied with its success in basketball, but hopes to enter the football world. This Friday, Paris will face brest in the third round of Ligue 1, and Messi is expected to make his debut, which may further promote the sales of many sponsored brands in Paris Saint-Germain.