The second is the vigorous promotion of domestic social media and platforms. For example, Tik Tok, who strives to become a licensed broadcaster in Qatar, will naturally give more traffic to the FIFA World Cup Qatar 2022, and the recommendation pages of many female friends around her also have a lot of content about the World Cup. In addition to the World Cup itself, Ma Ning with a red card, Qatar, the first "affectionate" Qatar in Brazil, and the little prince of Qatar, who looks like a mascot, are all enthusiastic and spontaneously played by netizens, which is one of the reasons for the high attention of this World Cup.
The third reason is that the World Cup grouping is very interesting. Portugal and South Korea, which have been feuding for 20 years (referee's black whistle eliminated Portugal's most likely "golden generation"), Uruguay and Ghana (Suarez's hand eliminated Ghana), the United States and Iran for political reasons, and the new hatred and old hatred add up, making these games very interesting.
But the fundamental reason for the high popularity is that many football idols will retire from the World Cup. 37-year-old Cristiano Ronaldo, 34-year-old Messi, 34-year-old modric and 35-year-old Suarez will not participate in the 2026 World Cup in the United States, Canada and Mexico for four years, so the FIFA World Cup Qatar 2022 is indeed the last Twilight World Cup for the Gods!