Reading Notes of Sun Tzu's Art of War 1 Sun Tzu's Art of War is a classic military work, one of the three largest art books in the world, written by Sun Wu in the Spring and Autumn Period. It has a history of more than 2000 years since its birth. There are 13 articles on "planning", "fighting" and "planning an attack" in the book, although the classical Chinese is rather boring. Among them, "King Wu Muye vowed to destroy the Shang Dynasty" in the strategic chapter and "Shang Yang won the military merit award" in the combat chapter are all familiar stories, among which the eternal truth summarized by Sun Wu-"Know yourself and know yourself, and fight every battle" fully embodies Sun Wu's superior military and strategic capabilities.
In this book, not only the general military laws and strategies are involved, but also the economic field, leadership art, management and operation. As long as an organization, whether it is a company or even a class, has struggle, competition and management, the Art of War is useful, especially since the basic theories and ideas discussed in it have been applied to modern business decision-making and social management, which requires us to think. While studying the application of this book's military strategy to modern national defense and military strategy, should it play a greater role in economic decision-making and enterprise management? As the saying goes, shopping malls are like battlefields, and the theories we get from them can be applied to shopping malls as long as we modify them slightly. Doing business now is not as hard as it used to be. You can succeed step by step, but what you need more is wisdom, strategy and a winning plan.
As fast as the wind, as fast as Xu Rulin, as aggressive as fire, as motionless as a mountain-only a few figures outline the image of an invincible army. Wind, forest, fire and mountains are the essence of Sun Tzu's art of war. Sun Tzu advocated that "the soldiers are expensive and fast."
The same is true of shopping malls. Nowadays, in the mobile phone industry, Nokia can be regarded as a giant, followed by Samsung and MOTO, and the competition is fierce. As a result, time is the key, and new products and functions are constantly updated, not only in terms of hardware, but also in terms of appearance. Price war is also essential, and now major manufacturers are seizing the business opportunities in the field of environmental protection. As the saying goes, "preemptive strike", whoever takes the lead in a certain aspect will have a broad market and a good image, and there will be a lot of sales due to the herd consumption psychology of the public, which is the benefit brought by the transformation of military strategy into economic strategy.
Know yourself and yourself. You need it on the battlefield, as well as in the shopping center. As long as you can fully understand your competitors in the competition and know how they produce, manage, plan and sell, then you can formulate business strategies and management strategies accordingly, and then you can be in an advantageous position in the competition, turn passive into active, and be comfortable in business. Sprite and Coke, two companies, promote each other's development by knowing ourselves and ourselves. The more they improve and innovate, the more sales have been in the leading position in the world.
As the saying goes, "All is fair in war", whether in the battlefield or in the shopping mall, you need a wise mind to plan, a pair of discerning eyes to see the truth and falsehood, and a heart to face all difficulties calmly. Everything is constantly developing and changing, so is the shopping mall. There are no eternal winners and no eternal losers. There is no eternal strength, and there is no eternal weakness. As long as business operators can keep innovating, keep up with the needs of the times in terms of products, services and management, or be able to win by surprise, then success will gradually approach. Sun Tzu's Art of War is our intangible asset!
Sun Tzu's Art of War Reading Notes 2 Sun Tzu's Art of War tells the fire attack method and water attack method in fire attack, and introduces various elements. Go back and look at the elements used by commanders in countless classic battles to win by fire, such as Cao Cao's burning of Wu Dynasty, Lu Xun's burning of 700 Li, Xue's burning of Yanzhou and Zhu Yuanzhang's burning of Chen Youliang, all of which confirm the method of fire attack in Sun Tzu's Art of War. Carrying out fire attack is not an easy task. "Sometimes when you are angry, you will get angry." The commander wants to launch a fire attack, which is not easy to launch. First of all, we must have courage, and secondly, we must be able to observe the enemy's situation and observe the changes in the weather. For example, does a commander have five qualities: "intelligence, faithfulness, benevolence, courage and strictness"; Whether to fully understand the enemy's internal situation; Whether the weather is suitable before the fire attack and whether the moon is "dustpan, wall, wing and window", these elements are complete, and the fire attack can be successful. Once the fire attack fails, it will inevitably lead to the loss of our army, the failure of the war and even the national subjugation. It is a typical example that Wang Lin, the general of the Back Beam, attacked his own warship with fire and led to defeat.
Sun Tzu said, "Soldiers, the important events of the country, the place of life and death, and the way of survival must be observed." Fighting is a major event that determines the fate of the country and the life and death of the people. We must be careful. No matter the strategic deployment of the campaign or the operational methods of the campaign, we must hold the idea of "cautious war" and not underestimate the enemy in the battle. Why are there so many examples in history of "pride goes before a fall"? Because "arrogance" means that you think you are perfect, without any loopholes and impeccable, and you ignore your weaknesses and defects. As we all know, in order to be truly impeccable, we must carefully analyze our own weaknesses and deficiencies and make various plans to deal with emergencies. Not only war, but also life. If we despise our competitors or the problems we face, it is basically impossible to "win" Fighting should not only be "cautious", but also improvise, and military books should not be blindly copied. Just like doing things in life, it is impossible for anyone or book to tell you what might happen and what to do. Therefore, before you do something, you must first analyze all the factors you can think of, and in the process of doing things later, when encountering unexpected factors, don't panic, be calm and calm, and analyze the problems clearly, so as to solve various problems.
Sun Tzu emphasized: "The Lord should not be angry, but dispatch troops should be angry and not fight. It is in the interest, but it is not in the interest. " For example, Chu Huaiwang could not resist his momentary desire and anger, which caused damage to the country. This is a typical example. War is not an end, but a means to solve problems. Before going to war, we must be careful not to go to war easily. You must be fully prepared before the war and be able to control your emotions. The most important thing is not to cause irreparable consequences because of impulse. Blindly compare the length, compete for the high and low, and rush headlong into it, often losing your mind. It is wise to be good at maximizing your own advantages, using and preserving your own strength, and not making unnecessary sacrifices. Only by looking at the problem calmly can we consider the problem from a long-term perspective. Although it is not easy to control your emotions, if you calmly analyze the problem, you can gradually control your emotions and have more energy to deal with more important things.
Although it is extremely difficult to be calm, flexible and emotionally controlled, if you can always think hard beforehand and reflect more afterwards, you will still be very close whether you practice to this extent or not.
Reading Notes 3 of Sun Tzu's Art of War has always known that the wisdom of Sun Tzu's Art of War is profound and can be used in all aspects of life. However, because there is no determination to understand it, the content of Sun Tzu's Art of War is limited to "know yourself and know yourself, and fight every battle", and more wisdom is really rarely understood. Since this semester, thanks to the teacher's request, I have finally learned more about this book of wisdom. At this time, I have just finished reading "Tactic" and "Battle", so this article mainly talks about Sun Tzu's understanding of the art of war from these two articles.
The Art of War begins with the first article, "Therefore, we should take five things as teachers and numbers as teachers: one is Tao, the other is heaven, the third is earth, the fourth is generals, and the fifth is law." In fact, the battle of modern business is like a "soldier", so these contents are closely related to modern corporate governance. "Tao", that is, absorbing people's hearts, "those who win people's hearts win the world", must be done if subordinates want to be sincere and dedicated. "Heaven" is the right time, "Earth" is the right place, and generals are the qualities that commanders possess, such as intelligence, honesty, kindness, courage and strictness. "Law" is the system, and a company cannot operate without strict system. At this point, Sun Tzu emphasized the method of employing people. All is fair in war, which is another important strategy conveyed by the plan. So you can choose from 36 options. At the same time, reasonable planning and planning can give you more chances of winning. These contents are completely consistent with the management knowledge we have learned. Here, I have to sigh that Sun Wu is a prescient figure, and I also understand why all kinds of celebrities highly admire the art of war. Sun Tzu emphasized that soldiers are cunning. So be surprised and confuse your opponent. In the most famous Battle of Red Cliffs, we all learned the text of borrowing an arrow from a straw boat. Zhuge Liang used the method of "keeping relatives for each other". In the end, less wins more, which laid the foundation for Wei Shuwu to divide the world into three parts later.
The "war chapter" mainly talks about the burden that war brings to the country, the disastrous damage that it will bring to the country if it is fought for a long time, and emphasizes the operational idea of taking food and grass from the enemy and attacking the enemy with prisoners of war. In fact, these ideas are true to us. As a liberal arts student, I have a clear memory of the history of China, especially the modern history. From 1840 to the founding of New China, our motherland was in a state of war, and both the war against foreign invasion and our own civil war brought endless disasters to our country. I still remember how many treaties humiliated our country and how many China people died by the enemy's sword. "This is a true portrayal of this country at that time. Nearly a hundred years of war have made our country poor and weak, and it was once in jeopardy. War is something we don't want to see, but the past is over. What we can do is to remember the lessons in infinite memory.
Sometimes I am always happy and grateful for the peaceful times and countries in my life. I always feel how unfortunate people in those restless regions and countries are. So I think that the reason why Sun Tzu wrote The Art of War is not to teach people about war, but to tell people that war is really a evil thing. Therefore, cautious war is what I saw in Sun Tzu's Art of War, and Sun Tzu wants to express more. Moreover, when we read the Art of War, soldiers don't necessarily refer to war, but have other broader meanings. Although what I said may be far-fetched, I think these wars can be between students and difficult problems, between farmers and pests, between company leaders and competitors, not between swords and shadows. Liberal arts students may just be a little sentimental and think too complicated. However, war is really not what ordinary people want, so I hope that the managers and leaders of every country will keep their people away from war.
Although the study of Sun Tzu's Art of War is still in the primary stage, I believe that with the more study and understanding of Sun Tzu's Art of War, I will have more understanding of Sun Tzu's thoughts. After understanding the profoundness of Sun Tzu's Art of War, we can learn more knowledge.
Sun Tzu's Art of War Reading Notes 4 Sun Tzu's Art of War is the oldest and best art book in China, which has always been highly respected and attracted countless learners. What we can see now is a generation of fierce Cao Cao who annotated Sun Tzu's Art of War, and there are many insights between the lines. Guo Huaruo, a famous contemporary strategist, has been studying the Art of War for a long time. He not only collates, annotates and translates the full text, but also writes questions, textual research and comments, which is not only of high academic level, but also easy to understand.
Sun Tzu's Art of War is highly respected in history. Many foreign strategists and scholars have studied the Art of War in detail, and its originality can be said to be unparalleled in the world. More than that, in terms of interpersonal communication, Sun Tzu's Art of War also has a good reference significance.
I read the book The Art of War more than ten years ago, but I didn't understand it at all! Someone told me that if I look at it in five years, I may understand a little, and I will understand it better in ten years. Different stages and levels will have different understandings.
Now, I am quite touched. Maybe I will feel different when I watch it in the future. ...
"First a virgin, then a rabbit", Sun Tzu told us to be cunning, but also to see the cunning skills of others. The world is getting worse, and people's hearts are not ancient. We should recognize the cunning skills of others, avoid falling into the trap, take risks willfully, and do not take it lightly.
Sun Tzu said that the best battle is to use strategy, followed by diplomatic means, and then to use soldiers. The lowest battle is to attack the city. (go to the army to cut the plan; Secondly, cross cutting; Second, lay off troops; It destroyed the city. ), the same is true with people. Try to avoid unnecessary friction with people.
Reading Notes of Sun Tzu's Art of War 5. Chapter 9 of Sun Tzu's Art of War "March" The first part, the benefits of soldiers, the help of the land.
First, the interpretation of Sun Tzu's art of war.
Where the army is high in evil, Guiyang is low in yin, health is practical, and the army is disease-free, it is said that it will win. Hill dikes must be in the sun and on the back. The advantage of this soldier is also the help of the land. It's raining and foaming, and everyone who wants to get involved is waiting. Wherever there are ravines, yards, dungeons, tight encirclement, sinkholes and gutters, you should go and stay away. I am far away and the enemy is close; I welcome it and the enemy supports it.
It means:
Generally, it is advisable to camp in dry highlands and avoid wet depressions; Pay attention to sunny places, avoid damp places, be close to water grass areas, and have sufficient military supplies so that soldiers don't get sick. This is an important condition for defeating the enemy.
In the hilly area and beside the river bank, you must occupy the sunny side and lean against it. These benefits all come from the assistance of the terrain. It rained upstream, the river surged and the flood suddenly came. If you want to cross the river on foot, wait until the water level stabilizes.
Everything encounters ravines (steep terrain, through which water passes), patios (steep on all sides, sunken in the middle, like natural wells), celestial prisons (surrounded by four Zhou Shanlin, easy to enter but difficult to get out), celestial caves (overgrown with vegetation, crossbows and halberds can't be used, and people enter them like traps), celestial caves (low terrain, muddy everywhere, difficult for chariots and horses to travel) and celestial gaps (narrow roads).
Our army should stay away from such dangerous terrain and let the enemy approach them; Our army should face such dangerous terrain and let the enemy behind them.
Sun Tzu first pointed out that under normal circumstances, the general garrison law of the army: good and bad are mixed, Guiyang is cheap and yin, and health is practical. The advantage of this is that "there is no disease in the army" and it is the foundation for the army to defeat the enemy.
In the war, we must first maintain people's survival. The army can't eat or drink, can't have weapons, and can't be sick and downsized. So, if possible, choose a place where life is convenient and supply can be guaranteed.
In order to defeat the enemy, it is necessary to decide the attack and attack strategy according to the geographical environment. After explaining the garrison principles of hills and dikes, Sun Tzu pointed out that when the river surges across the river, we should "wait for it" for safety.
The flexible handling of terrain is also manifested in the handling of natural disasters. When you encounter six kinds of terrain, such as "Juejian, patio, Heavenly Prison, Luo Tian, Heavenly Sink and Heavenly Gap", you should be "near" and "far" to lure the enemy. Forcing the enemy to "retreat" means "meeting".
The core of the strategy of "the benefit of the soldiers and the help of the land" is to make full use of all kinds of terrain, camp and direct operations. It is not only a summary of the experience of ancient wars, but also a guide and reference for modern wars.
War is the competition between the two sides in a certain space, and terrain plays an important role in the war. "The advantage of soldiers and the help of the land" emphasizes that only by making full use of favorable terrain can we win the war.
There are many such examples in the history of war. For example, in the Battle of Maling, the Qi army successfully ambushed Wei Jun led by Pang Juan in Maling, which had a lot to do with the narrow road, the dense forest along the road and the dangerous terrain besides using the strategy of showing weakness to lure the enemy. Pang Juan, who is familiar with the art of war, should have warned about this narrow and dangerous terrain, and should not rashly enter. However, he was blinded by interests and rushed to join the army, which led to the teacher's death.
Take advantage of the terrain when leading troops to fight, and consider the geographical factors in enterprise management. When a business starts, the preferred location is usually the prime location of the city. Located in the industrial, commercial and cultural center of the city, it has convenient transportation, complete communication and service facilities, and is constantly on business trips. The favorable terrain provides convenience for commercial prosperity.
There is a bookstore in Madrid, Spain. At first, business was slow. Later, the bookstore owner took advantage of the gathering of celebrities in the metropolis to invite famous writers to the bookstore to hold tea parties and lectures every day, recommend and introduce good books to readers, and hold lottery sales activities. Lucky people can get prizes such as autographs and records. After the introduction of new business practices, bookstores are bustling and business is booming. Every day before opening the door, customers have been queuing at the door. This is "the help of soldiers, the benefit of land: the successful application of strategy."
Geographical conditions exist objectively, and passive understanding is not enough. We should also pay attention to exploring and excavating favorable factors. Some enterprises often complain about the lack of geographical location when they fail to operate. In fact, the advantages and disadvantages of geographical conditions are not absolute. The key is to be good at observation and thinking, restrain shortcomings and develop strengths, and promote advantages and eliminate disadvantages.
Second, ancient and modern association
Mastering not only geographical information, but also information is often the premise of defeating the enemy. In Sun Tzu's Art of War, the author mentioned this problem many times.
For example, in "March", "the enemy who is near and quiet must watch it." In this long text, Sun Tzu listed various phenomena in detail, and analyzed the enemy's situation through these phenomena, so as to obtain information such as the enemy's purpose, action, situation and geographical location.
In business wars, enterprises can also use the method of "opposition" to understand competitors, that is, directly observe competitors' activities, such as launching new products, changing marketing plans, purchasing production equipment, merging activities, etc., and then analyze competitors from four aspects: long-term goals, current strategies, assumptions and capabilities, so as to estimate competitors' strategic changes and responses to changes in the external environment.
You can also use visualization to further understand your opponent's situation. For example, enterprises can directly understand and observe the situation that cannot be understood or difficult to judge by using the "fire detection method".
"Virtual and Real" said: "It is not enough to know from the angle." This sentence means to fight a battle to see which side of the enemy has the advantage and which side is at a disadvantage. This method is called hand-to-hand combat.
This angle is applied to the competition of enterprises, mainly to ask about the sales reaction, which is suitable for enterprises to carry out after the trial sale of new products and before mass production.
Third, feelings
From the perspective of ancient wars;
Be in an invincible position first, that is, consider the terrain conducive to survival first;
Then explore the winning factors, that is, consider favorable terrain;
Then, the influence law of special factors in this factor on the victory or defeat of war is found, that is, the war law of six special terrains (Juejian, Tiankai, Luo Tian, Tianjing, Tianjing and Tianjing) is found: "I am far away, and the enemy is close; I welcome it and the enemy supports it. "
Finally, the core of this factor, that is, the core strategy of war victory, is: "make full use of all kinds of terrain, camp and direct operations."
From the perspective of modern business warfare and team management, it is also:
Being in an invincible position is to ensure that you are in an invincible position first, whether it is money or the number of teams;
Then find the winning factors, that is, the profitability of the company, project and product or improve the execution of team members;
Then, seek the influence law of special factors on the results, that is, the law of company profit (industry or internet) or the law of team performance improvement (active or passive).
Finally, it summarizes the core of winning, that is, the core of company profitability and team management.