"All-Star Game" is a very typical competition organization form under American commercial sports. Basically, all sports leagues in the United States have all-star games, including MLS. Major League Baseball All-Star Games are usually held in August every year. The competition system in 2005 was that the MLS League star team played against a European team, Manchester United 1 1, Chelsea 12, Rome 13 and Bayern Munich 14. Due to the rapid warming of the American football market in recent years, it is every summer vacation. In the MLS All-Star Game in recent years, both sides have done their best. 12 and 14, American League defeated Chelsea and Bayern respectively.
Why doesn't football organize an all-star game? The reason for this is the following：
First of all, the All-Star Game, a form of competition, originated from MLB. Since MLB itself has always had two sub-leagues, the American League and the International League, the organizers of the league will form a team composed of star players from the two leagues to play in the middle of each season. Subsequently, NFL, NHL, NBA and other leagues introduced this competition system one after another. From the beginning, the All-Star Game is a pure business friendly match, a marketing tool of related sports leagues, and closely related to the regional business alliances to which sports belong. However, the operating mechanism of European football is completely different from that of American business alliances. The organizer of the national league is the National Football Association, but on the one hand, the Football Association is not a profit-making organization, on the other hand, the Football Association also needs to manage the national team. Business invitations can usually be completed through friendly matches between national teams, without the marketing mechanism of all-star games. Moreover, from the next level to UEFA and even FIFA, there are their own signature events, and a single all-star game is of little significance.
Second, the All-Star Game is a regulatory competition system in the relatively isolated sports market in the United States. There are only these teams in a league, and they have not been promoted or demoted, so it is necessary to adjust the appreciation of the game under such a competition system. But the communication degree of European football is far greater than that of American sports leagues. There is a cup at home, the UEFA Champions League and the Europa League are on the mainland, and the FIFA national team plays. After the TV coverage of major leagues and UEFA matches covers all over Europe, the audience no longer needs a commercial game that will disturb the players.
Third, the All-Star Game is usually held in the middle of the season. In order to build momentum for the league's commercial influence in a season, it is not appropriate to put it around the season (this is also the reason why the most popular NFL All-Star Game in the United States has the lowest attention, because the NFL season is very short and the competition density is small. Its All-Star Professional Bowl was once placed behind the Super Bowl. This is just the week before the Super Bowl in the past two years. However, in the league season of football, there are already three major pressures: the domestic cup, the Champions League, the Europa League and the FIFA international competition. Almost only the giants with the greatest competitive pressure will win glory for the stars. Apart from the national team, there is no other commercial organization in European football that allows coaches to hand over their stars willingly and play a game somewhere in the middle of the season. The schedule is intensive and the teams are busy competing for the championship. Even if he has free time, the coach will not let go of the big names in the team to play business games at will.
Fourthly, the characteristics of football also determine that the all-star game, a high-performance commercial event, does not have much market in European football. The football match has a large venue and a large number of people. It emphasizes the overall cooperation of the team, temporarily convening a group of stars and being managed by a strange coach. Without training, the actual effect of the game may not be as good as that of the national team's business friendly match. Moreover, the football match pays more attention to the division of labor. Even if several stars want to behave like Ronaldinho in an all-star match, others may not get the chance to perform.