Restaurant opening activity planning scheme 1 1. Key work arrangements during the trial operation period (25th-30th).
1. Make sure all employees are in place and familiar with their work.
2. Strengthen training for all waiters, especially the front desk consultants, and ask them to know all the contents of the opening activities.
3. Make sure that all leaflets are printed before 25th, and start the distribution phase. (It is recommended to distribute at least 5,000-6,000 leaflets within three days of opening)
4. Ensure sufficient supply of kitchen materials during the opening period, mark the materials with particularly large supply and demand, contact the buyer and supply them at any time.
5. Check the hygiene situation in the store, make suggestions to the customers who spend in the store during the probation period, and win the praise of every customer who spends during the probation period.
6.3 1 In the evening, it is necessary to check whether all the materials and personnel needed for opening the business are properly arranged, whether the flower baskets needed for opening the business the next day are booked, whether the flower drum team is in good contact, and so on.
2. (March 1-3) Three days before the official business period, the implementation plan of the promotion strategy.
1, first day of business:
(1) Make sure that all the people invited to the opening ceremony are present, including administrative staff and friends and relatives who come to congratulate, and more people must be gathered before the opening.
(2) On that day, at least two staff members distributed leaflets to passing guests continuously.
(3) When the auspicious moment arrives, the ancient painting team will perform congratulations first, and then lift the big gong prepared in advance and put it in the center of the door. The general manager or representative will immediately ring the gong to announce that the hot pot restaurant is now officially opened. As soon as the gong rings, the salute will ring at once. Everyone applauded each other and greeted each other into the store. At this time, the ancient painting team continued to play a congratulatory song.
(4) After that, the professional service personnel begin to receive the first batch of guests according to the pre-trained workflow, and the lobby manager (or designated person in charge) must always be on the scene to solve various emergencies.
(5) When opening, ensure that the administrative staff are seated, and the leaders of Hotpot City will personally accompany them for dinner and toast, and thank them for coming.
(6) Designate a special person to be responsible for the lucky family whose theme is "Today, your family's dinner is on us" and make detailed records. Because this will be the beginning of word-of-mouth after this hot pot city. Our service is far more important than your delivery.
(7) Earnestly make the number of places that each table enjoys preferential treatment, control the expenses on site, and make a record of giving away.
(8) After closing in the evening, the general manager needs to call the heads of all links to summarize today's situation, point out the problems existing in today's business situation, and encourage everyone to do better tomorrow and arrange their work reasonably.
2. The second day of business (2nd)
(1) You can enter the business state as soon as you open the door. According to the forecast, there will be more guests handing out leaflets today, so you must make adequate preparations in the first three days, and don't let your popularity drop. Friends' parties are still very important, but for the sake of cost, you don't need to rely on friends to win popularity like on the first day.
(2) Today, the lucky house with the theme of "Today, your dinner is on us" must be as good as yesterday, with thoughtful service and delicious food.
(3) Others shall be conducted according to normal business processes, and the lobby manager (or designated person in charge) shall be prepared to solve unexpected accidents at any time.
3. Opening Day 3 (the third day)
On the third day of opening, leaflets will continue to be distributed. However, today's flyers are not the same as before. At the same time, we should tell potential customers passing by: Today is the last day of the lucky draw. Welcome to this special hot pot city for lucky family lucky draw. In order to attract more customers, take part in activities.
Today, you need to give a gift for the next day. After consumption, you must sign the gift and give it back.
The theme of today's Lucky House is "Today, your family's dinner is on us". The general manager needs to come out and take a photo with Lucky House as a souvenir, and ask the guests' permission to put the photo in the cultural corridor or near the staff culture of Hot Pot City.
All flyers for the first three days must be distributed today.
After closing at night, make a three-day summary, analyze success or failure, and strengthen improvement.
Three, (4 -7) four days before the official business, promote the strategy implementation plan.
1, the fourth day of opening
(1) Starting from today, all leaflets will be replaced with the second promotion plan, and people will continue to distribute them. (At present, it is important to note that when printing leaflets, the colors of the two leaflets must not be the same, because many customers who got the same leaflets two days ago will throw them away directly, which is no longer attractive. )
(2) Starting from today, the theme activity of "Today, your family's New Year's Eve dinner is on us" is over.
2. The fifth, sixth and seventh days of business.
(1) The workflow of the fifth and sixth days basically follows the daily workflow of the fourth day.
(2) On the sixth day, the distribution of leaflets can be reduced according to the actual situation, but it is still necessary for someone to distribute leaflets at the door from time to time.
IV. Promotion Plan
(1) While the weather is getting warmer, you can send draft beers with great fanfare. There is no limit to who comes in for hot pot and drinks beer. (At present, this effect is better)
(2) engage in food stalls at night.
(3) vouchers.
(4) Eat as much as you want.
(5) DM single page can be sent, and voucher page can be sent in the form of beverage or cash discount.
(6) Advertise on the group-buying website (cost allowed) to raise awareness. This way can achieve a good effect-word of mouth publicity.
(7) Cooperate with Hanting Hotel, put flyers in their rooms, and discount coupons.
Restaurant opening activity planning scheme 2 1, general theme of the activity
1, dream-your dream home!
2. Give you the feeling of going home-Dream Restaurant
You and I will build a beautiful home.
Your home will be built by us. Objectives Through this activity, people in Siping have a perceptual knowledge of dreams.
5. Pre-signboard publicity:
(1) Location: centered on Dream Restaurant, within 2km of the main road.
(2) Setting form: reapply for construction; If not, rent the existing suitable outdoor media located on both sides of the road (such as advertising space in bus shelters).
(3) Quantity: each copy needs at least 5 copies, and * * * needs at least 10.
(4) Size and height: According to the actual situation, the text should be as large as possible and eye-catching.
(5) Design requirements: The standard logo and font of Dream Restaurant are required.
(6) Time requirement: set to 10 days before opening.
(7) Purpose: to raise awareness, arouse curiosity and establish a certain reputation;
2. Planning scheme for opening public relations activities
Theme: Dream Restaurant celebrates your birthday!
(2) Activity time: open day.
(3) Location: Dream Restaurant.
(4) Activity summary: Give each of the 30 citizens who celebrate their birthdays on the opening day of Dream Restaurant a private room, and he can invite friends and relatives to the private room for dinner and consumption, and all expenses will be paid by Dream Restaurant.
(5) Activity details and precautions:
1) Advertise the event:
A. time: 10 days before opening.
B. Media: Siping Daily and New Culture News.
C. Layout: 1/4 version
D, copy the content:
Title: Dream Restaurant celebrates your birthday!
The first paragraph of the text: Introduction of Dream Restaurant
The second paragraph: Introduction of your birthday activities-Dream Restaurant will officially open on XX. To celebrate the opening of Dream Restaurant, Dream Restaurant will hold a birthday party for you and give away 30 private rooms for free.
Requirements: Anyone who has a birthday and a permanent residence in Siping can sign up for the event.
Registration date: from now until XX, from 8 am to 6 pm every day.
Quota limit: limited to 30 people, first come, first served, while the quota is full;
Venue: lobby office, first floor, Dream Restaurant
Note: By
Original ID card and household registration book, and registered in person; Minors must be accompanied by guardians; The old and infirm must be accompanied.
Other precautions: you must dress neatly when entering, otherwise the organizer has the right to refuse to enter; Dream Restaurant has the right to interpret this activist.
2) Sign up for a room reservation first.
Registration time: the day after the advertisement is released to the day before the opening.
Instructions for registration: With the newspaper advertisement of the day and my ID card (or household registration book to prevent false ID card), you can make a reservation in the Dream Restaurant in advance.
Other registration conditions: all minors should be accompanied by their guardians; The elderly and infirm should be accompanied by their relatives; Dress neatly when eating, otherwise you have the right to refuse to sit down.
Menu restriction: select the menu of the day in a limited category.
Number of dishes: set a rough upper limit, such as two dishes per person, so as to avoid waste.
Alcohol restriction: Choose from a limited list of one or more alcohols.
How to deal with the problem that you can't finish your food: You need to make a small punishment if you can't finish your food, just like doing it yourself, otherwise they will mess up.
If the number of applicants exceeds 30, it will be conducted on a first-come-first-served basis until the quota is full. In order to prevent chaos, we should queue up to prepare the number films, send them one by one, and handle them according to the number films, so that there will be no trouble.
Note in the advertisement that the right to interpret the event belongs to the dream restaurant; A birthday cake will be presented and a birthday cake cutting ceremony will be held.
3) On the opening day:
A) Take photos as a souvenir: All guests with Amanome should take photos with the management representative of Dream Restaurant (if the photos need to be used in a certain area, such as Dream Restaurant, they should sign an agreement on the use of portrait rights).
B) Hold a ceremony to invite the pricing staff of Dream Restaurant, and select and hire the pricing staff.
From the adult guests who attended on that day, 30 pricing officers were selected by drawing lots (that is, drawing lots immediately), and letters of appointment were issued, inviting them to the dream restaurant to participate in the activities of evaluating the price of vegetables on XX day (Sunday to be selected).
4) Soft article: In order to cooperate with this activity, try to publish soft articles in food editions such as Siping Daily, with the opening ceremony as the topic, and achieve the purpose of promoting dream restaurants by reflecting the new spiritual civilization of Siping catering industry.
3. A series of public relations activities after the opening.
(1)- Theme: Dream Restaurant, please set the price!
(1) Event date: a Sunday about 10 days after opening.
(2) Activity time: 8: 00 am-10: 00 am.
(3) Location: Dream Restaurant
(4) Activity summary: Hire 30 pricing staff to collectively evaluate the prices of some dishes in several categories.
(5) Notarization of the event: You should contact the notary office 10 days before the opening and agree to notarize the event. The notarization result will be announced in a conspicuous position in the lobby.
(6) Pricing member selection:
Option 1: On the opening day, draw lots to select 30 guests who are willing to participate in the event;
Scheme 2: After the opening, three guests who come to spend money every day are randomly selected (provided that the guests are voluntary and free) as pricing officers.
(7) Activity preview: On the third day after the opening, an activity advertisement of the dream restaurant will be issued to let you set the price of vegetables.
(8) Remuneration of participants in vegetable pricing: X yuan per person. At the end of the activity, they will be paid in the form of red envelopes and asked to sign their names to show that they have received the salary from the dream restaurant.
(9) Names of dishes that need to determine the price of vegetables: selected by Dream Restaurant.
(10) Determination method and process: remove the highest score and the lowest score and take the average score; Need to prepare relevant forms and stationery, and determine the specific process.
(1 1) Notarization: contact the notary office for support in advance. Notarization is carried out on the spot. Hang a notarized and stamped vegetable price tag after notarization.
(12) Post-event publicity: On the second or third day of the incident, an advertisement was published in the newspaper, with the content of announcing the result of vegetable price determination, thanking the notary office and the pricing officer, and inviting the public to supervise and inspect.
At the same time, the preview of the dream restaurant is released, so please comment on the chef's activities.
4. A series of public relations activities after opening.
(2)- Subject: Please rate the chefs in the dream restaurant!
(1) activity start date: the day after the end of the vegetable price evaluation activity.
(2) Selection method: From the second day after the activity of fixing the price of vegetables, each chef randomly selects five dishes cooked by him every day, and asks the customers who enjoy this dish to rate various quality attributes of this dish, such as taste, color, fragrance and shape (please make a rating registration form first to facilitate the operation of the guests, and it is best to tick it), and ask the customers to sign it; Customers who participate in the grading will be given a beautiful souvenir each. Collect daily scores and accumulate the total score of each chef to rank.
(3) Activity promotion: In and around the lobby, relevant publicity slogans and banners should be displayed.
(4) The results and photos of the selection process can be published in the newspaper on the second or third day after the selection; At the same time, the newspaper published a preview of the service activities of the dream restaurant and listed the working standards of the waiters in the dream restaurant.
5. A series of public relations activities after opening.
(3)- Subject: Please rate the service of Dream Restaurant!
(1) Activity start date: the second or third day after the chef's evaluation, and the first day after the announcement of the activity.
(2) Selection method:
1) Every day, five customers are asked to fill in the service staff rating table when paying the bill, and the waiters who provide services to them are rated according to the working standards of the waiters in the dream restaurant. The daily rating table is accumulated together to form the total score of each waiter, so as to rank.
2) Pay attention to balance the number of times each waiter is scored and keep it roughly the same.
(3) Give the scoring customers exquisite gifts.
(4) Activity promotion: In and around the lobby, relevant publicity slogans and banners should be displayed.
(5) The results and photos of the selection process can be published in the newspaper on the second or third day after the selection; At the same time, the newspaper published a preview of the service activities of the dream restaurant.
6. A series of public relations activities after opening.
(D)- Theme: Designate green vegetable fields.
(1) Activity mode: After opening 10, start to look for nearby farmers, find some ideal ones, sign green vegetable supply contracts with them, and take some photos. Then, show these photos, especially some photos with bug eyes, in a suitable place in the lobby of Dream Restaurant.
(2) After the contract is completed, publish the signing of the contract with green vegetables and the meaning of green vegetables in the newspaper; Tell the public that the dream restaurant uses vegetables. Intransitive verb budget (unit: 10,000 yuan) The total amount of other public relations expenses after the opening of the project signboard publicity public relations.
7. Effect prediction
1. Let the public have a preliminary understanding of the dream restaurant through the publicity of the early signs.
2, through the publicity of public relations, give the public a refreshing feeling and leave a deep impression on the public.
3. Through the activity of "fixing the price of vegetables", the public was deeply impressed by the reasonableness of the price of vegetables.
4. Let the public know that there are excellent chefs in the dream restaurant through the activity of "judging chefs".
5. Let customers know the excellent service of the dream restaurant through the "service evaluation" activity.
6. Through the activity of "Green Vegetable Field", the concept of green diet is deeply rooted in people's hearts, and a good impression of dream restaurant as a green restaurant is formed in the public mind.
Planning scheme for opening activities of food and beverage outlets 3 I. Basis for implementing this scheme
Up to now, there are 80 franchisees in Xi 'an xx. On the basis of the opening practice of these 80 stores, combined with the consumption habits of different provinces and cities, this plan was formulated. The introduction of this scheme has been proved to be feasible and beneficial by the practice of many franchise stores. XXX store is a franchise store set up by the company to expand the XXX market and expand the market, and the scale is the first in XXX units. According to the situation of the store itself and the surrounding environment and humanistic characteristics of the store, this plan is formulated.
Second, the premise of implementing this plan
The premise of implementing this plan must be that the store is completed (see Red Door Decoration Style for specific decoration style), the facilities are in place and can operate normally (posts and personnel are created), and the local fire control, health, industry and commerce, rehabilitation, municipal administration, urban management, sanitation and animal husbandry units are in place and coordinated. The principle of catering consumption-the principle of nearby consumption.
1. The specific implementation period of this business plan is: 20XX years, X months, X days, X months, X days, X months, X days, X months, X months, X months, X days, X months, X months, X days, X months, X months, X days, X months.
2. The publicity theme of this opening plan: Eating the famous China hot pot "xx hot pot" will give you double surprises (first, opening concessions; Double: good gifts are constantly sent).
3. Project and budget required for project implementation (see attached table for format).
Three. Main contents of the scheme
(1) Planning and preparation before opening.
1. The opening preparatory committee is composed of preparation and guidance personnel outside the company, and it is required to complete a series of related matters, such as the recruitment and training of personnel, the procurement, commissioning and installation of goods, facilities and equipment, and the later opening, such as coordinating the relationship with local functional departments and understanding the local advertising industry, three days before the implementation of this plan.
2. Study and be familiar with this scheme together with the franchisee * * * to ensure the smooth implementation and execution of this scheme.
3. Take the first three days of official opening as the trial business period, and do not advertise for these three days, which are mainly used for testing internal operations.
4. Formally determine the opening date and try to avoid opening on weekends.
(2) the creation of the atmosphere in the store, the foil in the early stage of opening.
1 and VI Auditorium napkins, chopstick sets, ordering cards, coupons (meal coupons), DM sheets, POP flags, special balloons for Red Gate, special lanterns, old photos and related photos are designed, produced and supervised by the company for each franchise store.
2. Shop layout: according to the actual site conditions of each shop, hang the POP flag, special lanterns for red doors and ribbons on the roof beams; Old photos are hung on the wall, and old photos, famous paintings, red door wood carvings and special Chinese knots are hung on the pillars, paying attention to neatness and quantity.
3. Background music: The restaurant plays some festive music (folk music, classical music, folk songs, etc.). ), and it is forbidden to play modern popular fast-paced songs and dance music (such as disco music). ).
The staff in the shop stood on the platform and dressed in order. During the opening period, employees will line up outside the store in turn according to the operation requirements (9:00 a.m. and 16:00 p.m.) (routine inspection, corporate slogan, applause, dance practice, business arrangement before work, etc.). ).
(C) the creation of the atmosphere outside the store
1. If it meets the grading requirements of the company's franchise stores, there should be a red door statue outside the store.
2. Red flags are hung on the door.
3. Red door lanterns are hung under the door head, and the special font of "Red Door" is printed on each lantern.
4. Put an air arch in front, and the diameter of the arch depends on the local actual situation. The contents on the memorial archway are: "China Famous Hot Pot" and "Chongqing Hongmen Hot Pot" national chain XX store has been grandly opened. There is an air column next to the memorial archway, and two vertical banners are attached to each balloon. Content: Warmly celebrate the opening of the national chain XXX store of Hongmen Hot Pot; Spend more than 100 yuan and give a coupon of XXX yuan (one positive and one negative).
(1) The external wall shall be hung vertically, and the building where the restaurant is located (the exhibition surface of the building) shall be arranged as far as possible.
Unit xxXX 1, congratulations on the grand opening of XX Hotpot Restaurant.
2, xxXX unit, I wish XX hot pot xXX store a prosperous business.
3, xxXX unit, I wish XX hot pot xXX store a prosperous business.
4, xxXX unit, wish good luck to XX hot pot xXX store.
5, xxXX unit, I wish XX hot pot xXX store a wide range of financial resources.
Note: The vertical width should be red background, yellow font or white font.
6, find a conspicuous position to make a cloth, content: national store celebration XXX store grand opening! Grand rewards for opening: eating 100 yuan (food), giving XX yuan (coupons), eating Red Gate Hot Pot and giving gifts. Activity time: 20XX year x month x day -20xx year x month x day.
Note: Discount, giving away dishes, issuing VIP cards or free drinks are also acceptable. No other publicity details. The right to interpret the event belongs to the store.
7. There must be at least 20 open flowers, and they must be real flowers.
8. Spread a red carpet at the door.
9. At the local main intersections, mainly turntables, there are four floats at the entrance and exit of the city. The vertical content of the float is: eat the famous hot pot in Chongqing-Hongmen hot pot, and give gifts constantly; Guest opening reward 100 (dishes) and XX yuan (coupons), which can be placed repeatedly.
10, insert a knife flag 200m in front of and behind the store, and the words "Hongmen Hot Pot", "National Green Catering Enterprise", "Chongqing Famous Hot Pot" and "China Excellent Enterprise" are printed on the knife flag.
(4) advertising
1, the media must also invest in publicity (soft text+advertising can be used). Such as TV subtitles and newspapers.
2. With a newspaper, choose a local newspaper with a large circulation and make an advertisement attached to the newspaper. The area is the area where the local stores are located and the surrounding area. The time for choosing subscribers is the second day before the opening, the first day of the opening and the second day of the opening.
3. Distribute DM forms in areas with large local traffic and high population quality, such as large shopping malls, residential areas, high-end facades, writing rooms and government departments. Release requirements:
(1) Delivery time:11:00-12: 30; 17:00- 18:00, at this time, it is mostly the commuting time of office workers, mostly the commuting time of government and administrative departments.
(2) Distribution population: people aged 20-50 who wear clothes and seem to have relatively strong economic strength.
(3) Posture and language of distribution: DM sheet is held in the left hand, slightly bent, smiling, accompanied by a polite expression "Welcome to Bajiang Hot Pot XX Store", and DM sheet is handed to the target person in the right hand.
(4) Dress and wear a belt. You can choose employees in the store or temporarily hire nearby college and middle school students.
(5) Note: If the other party does not pick up the DM sheet, it cannot be forcibly stuffed into the other party's hand. Pay attention to picking up the DM sheets scattered nearby to avoid leaving a bad impression. The quantity is 10000-20000 copies per day, and about 30000-60000 copies in three days.
(6) Advertising balloon distribution (giving away): Choose middle and high-grade tea houses, bars and cafes, and the number depends on the surrounding conditions of the store.
(7) Distribution of advertising napkins: Advertising napkins are distributed during meals, that is, between11:30-12: 30. The distribution places are some high-end fast food restaurants next to the government and administrative departments, because most of the people inside are government officials and senior staff of modern enterprises after the 9-to-5 reform. At the same time, advertising napkins will be distributed to the front of the street, but be careful not to distribute them to other restaurants and noodle restaurants.
Note: DM sheets attached to newspapers are in the generous size of 16K, while DM sheets distributed on the street are distributed together with advertising napkins.
(8) Waist Drum Team (or other programs with local style): A team of 60 people, two of our guests were sent to the front, and a banner read: "Chongqing Hongmen Hot Pot XXX Store is rewarded for opening, eating 100 yuan (food) and sending XX yuan (coupons)". Another banner reads: "Continue to give gifts+address+appointment phone number during the opening period" (you can walk at the end of the line). There are three waist drum teams tentatively, one three days after opening, and the route is selected in densely populated areas or main streets; The time is 10:30- 13:00 in the morning (cooperate to distribute DM bills along the way).
(9) SMS content: "Eat xx hot pot, giving you a double surprise: warmly celebrate the opening of xx hot pot store, eat 100 yuan (food) and send XX yuan (coupon); Gifts continue, make an appointment at XXXXXX.
(10) TV Subtitles: You can refer to the contents of SMS advertisements, add address information, welcome, etc.
(1 1) local traffic station.
(5) Detailed Rules for Opening Promotion
(1) The consumption amount of single table dishes is located at 50-99 yuan, and 50 yuan meal coupons and 1 Zhanghongmen Poker are given.
(2) Consumption amount of single table dishes 100- 149 yuan, meal coupons and ordinary poker 1 piece, red umbrella 1 piece, red cup (ordinary) 1 piece.
(3) Consumption amount of single table 150- 199 yuan, send 150 yuan meal coupon, 1 ordinary poker, 1 red door umbrella, 1 red door cup (ordinary).
(4) For a single table of dishes, the amount is 200-249 yuan, and 200 yuan meal coupons and general poker cards 1 card, 1 red door umbrella and 2 red door cups (ordinary) will be given.
By analogy, if the customer has the requirement of poker quantity, he can add an appropriate amount of gifts, and so on. Note: The instructions of meal replacement vouchers should be clear, and alcohol consumption is not included.
Note: 1, 1 red door handbag, 1 red door Chinese knot, which will be given to each table when you come to dinner.
2. Please refer to the detailed rules for the use of meal replacement vouchers for consumption.
3. The right to interpret the event belongs to the store.
There are also the following promotion details for reference:
1. Giving cash coupons is related to the round-trip transportation expenses of diners.
2. During the activity, the dining staff will drink all kinds of nourishing wine at the Red Gate for free.
3. Anyone who has a meal during the activity will enjoy the discount of ××.
The significance of this promotion: eating 100 yuan (food) and giving 100 yuan (meal coupon) is actually equivalent to a 15% discount, but it gives the guests the feeling that they can eat it again for free once, which is easy to accept and more attractive. The gifts given can also play a role in local publicity.
(6) Opening ceremony
If you can invite local celebrities or officials, you can choose a grand opening ceremony and find a etiquette company to take charge.
Note: the above is a unified implementation plan, which can be implemented according to the actual situation of franchise stores.