Why did Anta sign Ebo endorsement?

Anta chose Ebo and gave the highest title of "Global Chief Spokesperson" based on the tonality of both parties. From a commercial point of view, Yibo is now a top star, and Anta is now a huge group, the first sports brand in China; From its own point of view, Yibo has worked hard, step by step, with a big picture and patriotic feelings. Anta is also a very hard-working enterprise, which has experienced a lot of storms in its 30 years of development; In terms of traffic, Yibo is one of the hottest male stars in the domestic entertainment industry, and Anta's assets and cash flow are now global first-tier companies. Let's just say that the Italian brand Fila is Fila, and the boss is Anta. So I think we must choose each other, because everything is suitable.