First of all, the Tmall Elf has a great guiding role in our daily life. In addition to making smart speakers, Tmall Elf can also provide us with daily alarm wake-up service and intelligent weather inquiry every day. Even as Ali's main intelligent voice assistant, Tmall Elf has been able to intelligently connect more than 900 brands of smart home appliances. And his connection method is also very simple. When we wish, we just need to wake up the manager of Tmall and say a word? Tmall Elves Looking for Teammates? , you can quickly bind smart devices in our home, which is very simple and interesting to use.
In addition, I have to mention the shopping service promoted by Tmall Elf. Seeing the name Tmall Elf, perhaps we can't help thinking of a shopping platform under Taobao: Tmall. Similarly, every Tmall Elf can be associated with our own Taobao account, so that we can place orders and pay through simple voice payment operations, and even Taobao often launches corresponding preferential services on Tmall Elf, as long as Taobao users with Tmall Elf can enjoy corresponding discounts when shopping, at this time Tmall Elf will provide great convenience for our daily shopping.
At present, the market share of Tmall Elf ranks first, but competitors have been making strong efforts. It is hard to say whether it can finally occupy the C position and maintain it for a long time. Smart speakers started in 20 14 years, and the first smart speaker, Echo, opened the door for smart speakers. After that, Internet giants such as Google and Apple began to join the battle and open up a new layout. At one time, smart speakers began to be hot, and more and more people began to use smart speakers.
In 20 15, China also launched the first smart speaker Ding Dong, and later more and more enterprises joined in, enriching the content of smart speakers. Followed by more and more fierce competition, the industry is developing more and more rapidly. In 20 17, because of overwhelming advertising marketing, there was an explosive growth of smart speakers in China, including the existence of Tmall Elf.
In fact, there are still many areas that need to be improved in the whole smart speaker market, such as product software services and usage scenarios. Then smart speakers can't win the market only by low price and marketing, but also must be upgraded in many aspects to improve their competitiveness. Tmall Elf currently occupies the first place in market sales. Although it seems to have many functions, it is not practical to concentrate the products in the Ali ecological chain on smart speakers.