First, the name of the planning book should be as specific as possible, such as "year, month, day, information department, activity planning book", and put it in the center of the page.
Second, the background of the activity: this part should be highlighted in the following items according to the characteristics of the program; Specific projects include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, related motives, etc. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (SWOT analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.
Third, the purpose and significance of the activity: the purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, it is necessary to write clearly the core composition of the activity or the originality of the planning and the resulting significance.
Four. Activity name: according to the specific content, influence and significance of the activity, draw up a name that can comprehensively summarize the activity.
Verb (abbreviation of verb) activity goal: This part needs to clearly state the goal and key points to be achieved (the choice of goal needs to meet the importance, feasibility and timeliness).
Activity of intransitive verbs: As the main part of planning, the expression should be concise and easy to understand. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful to the verification of the plan. In addition, the organizational configuration of personnel, the object of activities, the corresponding rights and responsibilities, time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.
Seven. Budget: according to the actual situation, after detailed calculation, the expenses of the activity are listed in a clear and clear form.
Eight. Problems and details that should be paid attention to in the activity: the change of internal and external environment will inevitably bring some uncertainty to the implementation of the plan.
Sexual factors, therefore, whether there are contingency measures when the environment changes, what is the probability of loss, and how much loss is caused, should also be explained in the planning.
Nine. Person in charge and main participants: indicate the names of organizers, participants and units (for group planning, the name and person in charge of the group should be indicated).
In order to guide students to write professional and standardized planning books and effectively carry out various activities, the following basic planning books are provided:
Note: 1. The planning book must be the cover, and the binding should start from the long side of the paper;
2. Plans at or above the division level shall be submitted in electronic and printed form according to the above format.
Model essay on planning book (1)
First, the theme of the activity is harmony * * *, paying attention to mangroves.
Youth Decorate New Countryside Guangzhou University Youth Environmental Protection Volunteer Service Team Paired in Village
Second, the purpose of the activity
1. Through the field ecological investigation of mangroves, understand the survival and development of small mangroves in Guangdong Province, and provide guidance for better protecting local offshore marine fishery resources and ecology.
2. Investigate the impact of local coastal fishery development on marine ecology, investigate the relationship between local environment and rural private economic development, and guide local scientific and reasonable environmental protection and economic development.
3. Cultivate more capable, educated, enthusiastic, environmentally friendly and ideal college student league members in Guangzhou universities. Among the local league members, we should actively build a new socialist countryside and contribute our youth and strength.
4. Disseminate environmental protection knowledge and scientific concept of sustainable development to local villagers, teenagers and students, and help the government to promote the construction of resource-saving new countryside.
5. Forge the team spirit and hard-working spirit of environmental protection volunteers in Guangzhou universities, discover and cultivate the backbone of environmental protection associations in Guangzhou, and let them better play their cultural knowledge and practical ability for the construction of new socialist countryside.
6. Strengthen the Guangdong Youth League Committee's support for the students' league members who love the environment in colleges and universities, let the students' league members participate in it personally, and pay the strength of a league member with cultural knowledge and ecological and environmental protection concept to lead the construction of a new socialist countryside.
7. Build a local cultural knowledge learning library to bring spiritual and intellectual achievements to rural youth and promote social and cultural progress and spiritual enrichment.
Third, the significance of the activity
Taking the opportunity of the activity of "100 Youth Environmental Volunteer Service Teams Entering Hundreds of Villages and Forging Hundreds of Pairs" proposed by the Central Committee of the Communist Youth League, we implemented the call of the Central Committee of the Communist Youth League, relied on the professional advantages and talent advantages of Guangzhou universities such as South China University of Technology, and used the summer vacation to go deep into the countryside and contribute to the new socialist countryside at the grassroots level, and went to Baisha Village, Yanzhou Island, Huidong County, Huizhou City for on-the-spot scientific investigation, social investigation and environmental publicity. Provide local villagers and teenagers with environmental protection knowledge and ecological integrity concept, with the core concept of "harmony between man and nature", "saving resources, cherishing life, resisting pollution, protecting the environment and building harmony", lead rural youth to take the road of scientific production with knowledge innovation, and at the same time raise the awareness of mangrove protection and marine fishery protection, and cultivate the practical ability of college students' environmental protection volunteers and outstanding league members to struggle hard.
Four. Activity time: July 24 -3 1 (specific itinerary to be determined)
Verb (abbreviation of verb) Location: Huidong County, Keelung Town, Yanzhou Island, Huizhou City,
Participants in intransitive verb activities
1, Fresh Environmental Protection Association of South China University of Technology
2. Green Civilization Society of South China Normal University
3. South China Agricultural University Environmental Protection Science and Technology Association
4. Guangdong University of Technology Green Action Association
5. Zhong Kai Agricultural University Environment Association.
6. Students from South China University of Technology
Seven. Activities:
1. Carry out publicity activities to protect mangrove and wetland ecosystems in local schools and communities;
2. Educate students and villagers on forest protection and environmental protection of eco-agricultural production in local schools.
3. Investigate the impact of coastal fishery development on marine ecology and the interaction between environment and economy.
4. Camping and field survival activities enable campers to personally feel the greatness of nature, deepen their feelings for nature, and cultivate their correct values, outlook on life and world outlook through green camp.
5. Investigate the influence of local economy and environment, summarize and submit it to Guangdong Youth League Committee, Guangdong Forestry Bureau, Party Committee of South China University of Technology, Youth League Committee of South China Normal University, Youth League Committee of South China Agricultural University, Youth League Committee of Guangdong University of Technology, etc.
6. Later anthology and film festival production will show campers' personal feelings in the form of words, pictures and dv, and recommend them to teachers, students and well-known media in major universities in Guangdong.
7. Carry out specific "Seven Ones" activities, so as to drive a group of advanced league members, influence a group of villagers, and finally let them contribute to local construction.
8, local committee members exchange, villagers exchange, government discussion, learn from each other and influence,
9. The whole people and students gather together to reflect socialist spiritual civilization, promote the construction of new socialist countryside, and guide farmers and students to work together to build an environment-friendly ecological home.
10, join hands with local youth to establish a library and train a team of rural youth volunteers.
Eight. Activity result
1, special investigation report of green camp.
2. green camp Photo Exhibition is shared by all universities.
3. green camp Sharing Meeting (Report Meeting).
4. green camp Collection.
5, keep the local Communist Youth League students telephone hotline.
6. Build and enrich local rural libraries.
9. What is green camp?
The national green camp for college students is original; Editor-in-chief, author Tang Xiyang and his wife Ma Xia co-created. It is a folk activity with college students who care about environmental protection as the main body and journalists, writers and scientists participating. It has been successfully held for eleven sessions and achieved great social impact.
The national green camp for college students has attracted the attention and support of many international environmental protection organizations. Such as: Friends of Nature, Hong Kong Changchun Society, World Fund for the Protection of Animals (ifaw), World Fund for Nature (wwf) and so on. Environmental protection will never go out of fashion. It needs the continuous investment of a large number of aspiring young people and the support of people with foresight and conscience.
In recent years, Tang Xiyang has made 100 reports in Beijing, Kunming, Xiamen, Guangzhou, Guilin, Harbin, Shanghai, Hangzhou, Hong Kong, Shenzhen, Nanjing, Xi 'an, Chengdu, Chongqing, Lanzhou, Xuzhou and other places, which has a wide influence, including Shanghai, Nanning, Chongqing, Xiamen, Xi 'an, Nanjing and Chengdu.
Every summer vacation, environmental protection organizations in universities in many provinces (such as Shannuo Society of Beijing Institute of Technology, Luye of Xiamen University, and' Green Sand' of Guangxi University) will carry out green camp activities with rich contents and various forms, and invite well-known environmental protection organizations from all over the country to participate. Green camp, a brand activity, has become a symbol of green environmental protection in colleges and universities all over the country, and has been widely concerned by the public and the media. ( )
In today's increasingly serious environmental problems, green camp provides an opportunity for young people who are interested in environmental protection to get close to nature, examine and think about their own and social development. Every green camp has a theme, such as wildlife protection, deforestation, water pollution and so on. The purpose of green camp is to learn and communicate, and pay attention to an environmental protection hotspot in each issue. Through local scientific investigation, social investigation and environmental publicity, let us know the true spirit of environmental protection from nature, from the local area and from our teammates, and pursue a more valuable life. In the later photo exhibition, summary report meeting and activities published in the anthology, the whole activity concept and harvest will be extended to the hearts of all college students. The national green camp for college students has gone through eleven years, which not only popularized the concept of environmental protection in the local area, but also publicized the idea of environmental protection. More importantly, more and more responsible, thoughtful and motivated environmentalists emerged from the green camp.
X. Feasibility analysis
In the process of organizing green camps in our association and participating in green camps in various provinces, we have accumulated rich experience and mastered the systematic planning and publicity process. We have successfully held the green camp of South China University of Technology for three consecutive years, and green camp has great influence in our school. At the beginning of next semester, we will launch a series of later activities, the intensity and influence of which are unparalleled. It has a certain influence on the spiritual and cultural cultivation of college students.
As the only environmental protection association in the province with experience and ability to hold green camp, the Fresh Environmental Protection Association of South China University of Technology will strive to make green camp bigger and stronger this year, give full play to the role of college students in rural construction through practice, and build a brand of environmental protection practice activities for college students in South China.
Model essay on planning book (2)
I. Time frame
From * * to * * * for a period of 3 months.
Second, the goal.
Grasp the shopping climax, hold the "supermarket relay action", promote the products of * * company, assist dealers to clear inventory and improve the company's business objectives.
Third, the purpose.
(1) Grasp the shopping tide of Christmas, New Year's Day and honeymoon period, attract consumers' interest in the "relay moving" activity, guide them to buy * * products, and achieve the promotion effect.
(2) "Relay Moving" will be held in A, B and C. This activity will introduce * * imported household appliances into the market of * * countries.
Fourth, the object
(1) With the consumers who will buy household appliances as the target and the excellent performance of F 14 products as the main incentive, we will guide the purchase of household appliances in * * company, and use the "relay moving" activity to encourage consumers to seize the opportunity and buy immediately.
(2) Focus of appeal:
1, performance requirements:
The real world comes first!
* * Home appliances!
2. Standard & Poor's Appeal:
Buy * * products now!
Catch the new year's relay and move!
Verb (abbreviation of verb) advertising performance
(1) In order to cooperate with the international market development of the company's "* * household appliances" and the use of publicity media, cross-cultural color has been paid more and more attention, and the choice of local newspapers, broadcast media and TV programs is also considered according to the analysis of the audience.
(2) With the excellent performance of * * company's products as the main incentive, and the relay of S, P and activities as the promotion means, we should pay attention to the subject and object status of newspaper advertisements according to this principle.
(3) TV advertising, in order to win international consumers and pay equal attention to promotion and appreciation, it is planned to provide 30-minute live broadcast programs of real move and trial move for the relay big move, and at the same time capture a CF that shoots 15 "advertisement as a TV spot, winning both refined and popular tastes and arousing strong demand from consumers.
(4) POP: flags, posters, leaflets and lotteries.
Intransitive verbs hold a "dealer briefing"
In order to cooperate with the international market development strategy and increase the promotion effect of this activity, we plan to hold a "year-end promotion area briefing meeting" with all business departments and branches of the company to explain the significance, content and practical help of this activity on the spot to show our full assistance.
Seven. Content of advertising activities
(1) Scheduled activity schedule
Note: The date of the "relay race" is set around Christmas for two reasons:
1, Christmas is the peak shopping season, so we should grasp it.
2. Around Christmas, customers in the target market are very busy; Traffic is bound to be crowded, and it is not easy to properly handle traffic problems.
(2) Activity area
In countries A, B and C, every department store with a supermarket will hold it.
(3) the activity reward amount
1, "Relay Moving" Lucky Award
(1) 200 in A, 150 in B and 150 in C, as shown in the following table:
Table 5-4 Geographical Distribution of Lucky Prize for "Relay Run"
Distinguish.
A, B and C.
The first lottery 100 70 70
Second lucky draw 100 80 80
A total of 200 150 150.
(2) For households, the time limit for each household is the same, which is 10 minute.
(3) each household 10 minutes, using relay mode.
2. Reward amount for "guessing" activities
(1) The person who guesses correctly will get the same reward as the person who moves the most, and the person who guesses correctly will be divided equally.
(2) There will be five awards, and the one closest to the highest amount will be given a set of * * brand home theater, which will be decided by drawing lots.
(4) Activity description
1. Receiving period: From * * to * * *, the trial move was carried out in A, B and C. In addition to extensive publicity of the selected department store itself, it was also filmed and the program was broadcast at 8: 00 * * to promote the audience's understanding of the event.
2. There are two reasons for the lottery:
Buying early has a high chance of winning. If you fail the first time, you can also participate in the second lottery.
(2) The activity cycle is long, and activities can be divided by lottery to stimulate consumers to resume sales climax.
3, to participate in qualifications and methods
(1) supermarket relay moving parts
Anyone who buys the products of * * company with a value of more than 65,438+0,000 yuan from the activity day can get a lucky coupon with the unit of 65,438+0,000 yuan from the general distributors all over the country, and buy more and give more.
(1) If the TV is 5 120 yuan, you will get five.
② Fill in the lucky coupon and send it to * * head office.
③ The three places are divided into three areas: north, middle and south, and the lucky coupons are also divided into three colors.
(4) The reasons for giving away lucky coupons in units of $65,438+0,000 are as follows:
Participation is not limited to buying * * household appliances, but can promote all products of * * company.
B, it is more attractive for consumers to hold more lucky coupons according to the purchase amount.
C, there is no difference in the amount of budget award.
D, dealers should get lucky coupons according to the inventory quantity of each product, which can be used for P, R and E. ..
E employees of * * companies, dealerships and units involved in planning and activities and their relatives are not allowed.
If the winner of the contest is found, it will be considered invalid.
(2) the "guess" part
Anyone can participate in the relay relocation of three places and three districts. Guess the money moved is the most. The winner will receive the same reward. If more than two people guess at the same time, the prize will be divided equally. Choose five people with similar numbers, and each person will be given a set of * * brand home theater. * * month * * day deadline.
(3) Lucky wedding honeymoon tour around the island
Those lucky enough to participate in the "relay move" and those who get married during this activity will be given two honeymoon coupons to stimulate the sales of the company's products during their marriage.
(4) Award budget
Within $3 million.
(E) Improvement of the last "Super Relay Run"
1, * * company, * * company's distributors, employees and their families participating in the planning unit are not allowed to participate in the lucky draw, which is invalid.
2. The activity period shall be extended to two months as appropriate.
3. The emphasis is on promotion. This time, a "dealer briefing meeting" will be held, so the distribution of lucky coupons should be more appropriate and even.
4. TV is used to introduce live programs and broadcast15 "cf, which can let consumers know about supermarkets in department stores.
Based on the previous experience, we should set more favorable conditions for the signing of department stores so as not to exceed the budget.
6. The moving time is all set to 10 minute.
7. On the day of moving, an invitation letter was sent to invite dealers to visit the site to strengthen the harmonious color of local dealers.
8. Both the newspaper and the advertising performance of this event pay attention to excellent performance and sell it as a "relay race", and the media selection tends to be popular.
9. The use of media in advertisements tends to be widespread, and the explanation of supermarkets is strengthened.
10, the whole activity is divided into two climaxes, which has great promotion effect, will advance the trial recruitment and help to increase the desire to buy.
1 1. The dealer policy is comprehensive and perfect. Especially phosphorus, phosphorus and substance. High naming rate.
12, after-sales service, will also be put forward in the advertisement, and the overall cooperation has improved a lot.
Eight. budget appropriation
(1) active part
1, and the bonus amount is 150000 USD.
Including the "relay walk" award and the "guess" award.
2. Miscellaneous 1 1000 USD
Including p, r, fees, host fees, travel expenses, meals, etc.
3. Standard & Poor's, cost 10000 USD.
Include lucky coupons, canvas bags, leaflets, flags and posters.
(2) Advertising media expenses
1, newspaper 180000 USD
2. TV program170,000 USD.
3.SPOT 170000 USD.
4. Magazine 12500 USD
This radio station is worth 50,000 dollars.
Total: $735,500