How does Taobao review the creativity of through train

First of all, we must judge whether the uploaded ideas meet the requirements of size and format; Secondly, whether the category does not meet the standards in terms of qualification requirements, such as brand qualification and industry certification qualification; Whether there are some problems in the picture, such as vulgar advertisements, extreme words, negative marketing, ugliness, deceptive clicks, portrait infringement, etc.

Bottom line: normal headlines, normal pictures. The picture should have a light background (white is easier to pass through), no real scene, no border, no watermark and no details. Authorized brands can have baby brands, while non-authorized brands should use fine ideas and avoid brand logo. Under normal circumstances, the inspection period of the boutique creative system does not exceed 3 working days. If the inspection period has not expired, it is suggested to delete and add again.

The display location is:

① Best-selling single product area at the bottom of Taobao homepage (key position).

2 mainstream popular apps, such as storm video, connotation paragraphs, ink weather, etc.

A few tips on how to grab the traffic of hot-selling single products;

① Black box test. At this time, by gradually increasing the bidding price of the general investment position, the traffic of the hot-selling single product position can be increased in disguise. Directional flow in all positions is included in the switch position.

(2) If the location of hot-selling items is auctioned separately, it is suggested to combine the dimensions. In the early stage, the baby's audience is the main group, the dimension is controllable, and the bid can be very high. There is traffic first, and then the bidding is gradually adjusted according to the traffic and effect (after the precise dimension, the bidding is high, and the PPC will be relatively high, but because the dimension is well controlled.