In this summer's World Cup finals in Germany, Nike introduced the new uniforms of the eight teams it sponsored to participate in the World Cup. Compared with four years ago, the total number of teams signed by Nike in this World Cup has not changed, but the teams accompanying Brazil, Portugal, Croatia, South Korea and the United States have changed from Nigeria, Russia and Belgium in the last Korea-Japan Cup to Holland, Mexico and Australia in this World Cup.
As an unofficial sponsor of major events such as the World Cup, Nike has always adhered to its "ambush" marketing strategy. In fact, in the last World Cup, their limelight was stronger than that of FIFA and Adidas, the sponsor of the Japanese Football Association, one of the hosts: South Korea, which reached the semi-finals in history, and Brazil, which won the championship in the end, greatly promoted the sales of Nike football products.
The ambitious Nike has set an advertising budget of $654.38+08 billion for this year's World Cup, which is much higher than its two main competitors Adidas ($654.38+00 billion) and Puma ($220 million), and also higher than the last World Cup's $654.38+04 billion.