What is the "one third" effect?

One third effect

The last two days were the closing ceremony of the College Student Film Festival. There must be a crowd of stars at the party, and everyone wants to see their style. But there are only two tickets in our class, so we have to draw lots. The monitor lined up the signs for everyone to draw lots. To be fair, she asked her classmates to draw lots first, and left herself a Zhang Cai. Everyone took the tickets one by one, and they were all blank. In the end, only the first one and the last one are left, both of which are written with the word "you". Monitor, die-hard fan, the penultimate classmate got the ticket as he wished. The monitor didn't cheat on purpose. But it uses a little psychological tactics. Although everyone was quite dissatisfied afterwards, they all studied psychology. There is nothing to say when I see that the monitor can learn and use so flexibly.

The psychological tactics used by the squad leader are psychologically called "one-third effect". Take the lottery as an example. Although everyone thinks that the "winning rate" of each ticket is similar, there will be some contradiction between the first ticket and the last one. They always thought it was impossible to be so coincidental, and the two tickets just fell at the end and the front! Therefore, in the absence of special tips, most people think that the "winning rate" of drawing a card from the middle is greater, and everyone's psychology is just used by the monitor.

In fact, in life, the "one-third effect" works in many places. The most typical is the customer's choice of the store. Imagine that in a commercial street, there is a row of shops with almost the same service quality. Guess which store has better business? Maybe you will think it is the first one, because it can stop customers. In fact, when customers walk into a commercial street, it is usually impossible to make a deal at the first store. He always thinks there is something more suitable ahead. Could it be the last one? Usually not, because once there are no shops to choose from in front, customers will have a kind of regret and feel that what they see in front seems better. If you can see the end of this street at a glance, in general, the shops located at the two ends of the street are more likely to be selected.

In this way, the first place may not win! If you understand the one-third effect, then use your head quickly and let it "create profits" for you!