Zheng, the planner of an advertising company in Kunming, said that with the expansion of the influence of beautiful women, merchants regard them as "weapons" to win the favor of consumers. After all kinds of beauty contests are held, businesses with beautiful women as image spokespersons will increase the attention and purchase rate of their products. Therefore, whether it is the opening of shopping malls, auto shows, exhibitions or product recommendations, they are keen to invite beautiful women to take the stage and make money from them.
Of course, this kind of profit is often multifaceted. First of all, the media and brokerage companies will get considerable benefits.
The Miss Universe Competition in 2003 attracted more than 600 million TV viewers from 67 countries around the world. As a result, the Panamanian government and organizers gained more than 30 million dollars in economic benefits. The 52nd Miss World Finals brought 654.38+0.2 billion dollars in direct benefits to the host country. General beauty contests are more or less profitable, which urges the mass media and businesses to actively participate in this "cause" without hesitation. Similarly, the benefits for beautiful women are quite generous. Miss World Li Bing once said frankly, "It's a rare opportunity to make everyone trust you more. Everything seems to be under control."
However, behind a series of dazzling auras, what is waiting for the beautiful women? Zheng Xiaoyun, a professor of Chinese Department of Yunnan University, pointed out that if all good-looking girls regard this as the basic point of survival, the unhealthy atmosphere caused by "beauty economy" will invade the campus, seriously affecting and even distorting the existing education system and concepts. At the same time, it will only make more girls hate studying and working hard, thinking about flowers, fashion, jewelry, brand-name sports cars and villas all day, and instead use their external conditions to do everything possible to exchange money and a one-stop life.
After appreciating the ups and downs of life, Li Bing, a "teacher sister", sincerely warned everyone: "You'd better forget all this as soon as possible, because this is only an experience of life after all, and you have to walk steadily in the future."
Teachers and parents should correctly guide female college students in beauty contests.
Although people are trying to accept the fact that female college students participate in social beauty contests, many people still hope that they will not lose their innocence in glitz. Experts suggest that teachers and parents should guide and standardize correctly, so that they can take as few detours as possible in their life journey.
"Female college students, as the future' hope generation' in China, have their own understanding and judgment on the diversified society and will work hard for it. Like many beautiful students I have taught, they all play an important role in their respective posts, whether in economically developed metropolises or in remote and poor mountainous areas. In their words, it is to turn beauty into a tangible asset and shine for all mankind. " Jin, a professor at Yunnan University, said.
Experts believe that while pursuing beauty, female college students should stay awake to the temptation of beauty and not be too obsessed with illusory things. We should be cautious about those vulgar beauty contests that are purely aimed at improving ratings and attracting female artists. All walks of life should also correct their own aesthetic concepts and give beauty pageants a reasonable, natural and normal living space.
Zhang said that most modern families have only one child, and children who grow up under the care of their parents may not know all aspects of society. Although college students have high knowledge, they don't have much experience, their hearts are too simple, and they often lack independent ability and self-protection consciousness. On their way to success, they may encounter many obstacles, and they need the careful guidance of their parents and teachers to analyze the advantages and disadvantages for them, so that they can understand that the outside is not the most important thing, and only the inner things can last forever. All walks of life should create a healthy and good living and working environment for them.
Beauty pageant: You can try, but you can't indulge.
The final of Miss Universe China Division is in full swing in Kunming, the spring city. At the same time, the phenomenon of college students' beauty pageant has also become a hot topic.
No.8 contestant Qiao Jing is a junior in Beijing Broadcasting Institute. She is 23 years old. She was too excited to sleep for days. She told reporters: "When my classmates handed me the entry form, I hesitated several times because it would be a huge challenge for me. After further consideration, I decided to attend. I want to do something memorable when I was young. I know the selection of Miss Universe is very strict. It is necessary to conduct a comprehensive investigation from everyone's food, clothing, housing and transportation, hospitality, on-site response and other aspects. Through study, you can really exercise your eloquence, learn appropriate communication skills, broaden your horizons and increase your knowledge. "
The contestants reflected that the current school education is a bit single. In order to face the complex society and reflect the combination of study and practice, they should take part in various activities in their spare time, which not only enriches the relatively boring cultural life of the school, but also enriches the life experience of female college students, killing two birds with one stone. More importantly, the beauty pageant provides a platform for female college students to show their personality, exercise ability, self-confidence and courage.
A citizen surnamed Cai in Kunming said that now is the era of women flying, and college students are at the forefront of the times and have found their own pace of life. Only by fully embodying individuality can we stimulate unique creativity and effectively create social value. Female college students' beauty pageant is conducive to cultivating self-confidence.
Although some people are sure of the beauty pageant for female college students, others are not sure. A boy from the Chinese Department of Yunnan Normal University said that the current beauty pageant is not worthy of the name, and many times the contestants are just putting on a show. Winning people's approval by appearance is not a long-term solution. As the elite in society, college students should do more things that are really useful to the country and the people, rather than being limited to personal display.
Many parents also expressed concern. They think that many beauty contests have too many utilitarian colors, are purely commercial operations, and there are many shady scenes inside. At the same time, through the hype of entertainment media, the industry has added a lot of psychedelic colors, which people can't understand and understand. This is not something that a girl who is still learning can fully cope with. And the beauty pageant cycle is longer. If you fall into endless business entertainment again, it will have a great impact on your child's studies. If you lose in the beauty contest, how do you make up for the lost time?
Zhang Kunhua, a famous writer in Yunnan Province, believes that with the penetration of "beauty economy" into every corner of life, the society is demanding more and more women, not only for good looks, but also for real connotation. The appearance cannot be changed, but the connotation can be gradually cultivated and enriched by reading poetry books and personal practice. As a means of experiencing life, beauty pageant can be tried, but for college students, don't indulge in it.