Shopping mall activity planning

Mall event planning article 1 event time:

20xx March XX- 15 Activity theme: Love 3. 15 Love ten thousand families.

Location:

Shopping plaza format, comprehensive supermarket

Subtitle:

It is more reasonable and polite to pay attention to 3. 15 complaints.

Activity content:

First, the supermarket "five excellent" solemnly promises.

1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.

2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.

3. Excellent service quality: 3. On the day of15, all customers who shop in the supermarket can get a "service quality award-winning survey activity" form at the service desk, fill it out and return it to get a "good mug".

4. Special sale activities at high prices: During the activities, a variety of special sale products (ensuring quality and quality) will be launched to promote sales at ultra-low prices.

5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.

Second, the supermarket integrity-interaction with you

1. Consultation on Consumer Law Elimination: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of the first shopping plaza to publicize the relevant provisions of the Consumer Protection Law to consumers and accept and handle complaints about rights protection on the spot.

2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the First Shopping Plaza on the afternoon of March 15, and hire them as supervisors of Jiayou Company, who will be responsible for supervising the quality of supermarket products and regularly put forward various rectification opinions and suggestions to the company. According to the recommended adoption value, Jiayou will provide souvenirs with a value ranging from 20- 100 yuan.

Third, really give back to consumers.

1, your new dress is my heart.

① "Farewell to Winter" clothing sale: Anyone who buys all special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Full 120 yuan presents a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan presented a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)

(3) Children's wear exhibition: organize children's fashion show in Times Store, show fine children's wear, show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)

2, the Year of the Rooster has a good taste to nourish the stomach.

① Gourmet area: A variety of snack foods are promoted at shocking prices.

② Fresh area:

(1) Every time 20 yuan buys fresh food, it will get 3 fresh eggs. (buy more and send more)

(2) limited time special fruit 1 yuan 1 kg. (3. 15 9: 00 am-10: 00 am, 3: 00 pm-4: 00 pm and 8: 00 pm-9: 00 pm; Weight limit of 2 kg per person)

Fourth, special planning: Qingyong Liubei Supermarket-Taojin

I won the lucky prize in Liu Bei Liu Bei Supermarket: 3. 10 sets of computer-printed Chinese-character seals were placed in different parts of the supermarket on the same day. If I can find them all, I can exchange them for prizes worth 50 yuan at the service desk. (each person is limited to one set)

Coordination of activities: Commodity Administration Department arranges detailed rules for promotional activities, Purchasing Center organizes products and contacts with suppliers, Operation Department arranges promotional activities, implements activity plans, and Planning Center makes plans and implements advertising projects.

Advertising support:

1, Liuzhou Radio and Television News (No.65438 +0)

2. Liuzhou Daily and Evening News (the third issue was released two days in advance)

3. Pop music in the store

Shopping mall activity planning 2 I. Activity subject: Happy Lantern Festival in the new century

Two. Activity time: 20xx, February X (day 10) -x (day 15).

Three. Activities:

● Good Lantern Festival in the new century.

Every year, the Lantern Festival is full, and everyone gets together with small furniture. Good friends get together in the new century and eat glutinous rice balls together. The round jiaozi is sweet and smooth, and the entrance is sweet and warm. Happiness and good luck With the coming of spring, the whole family is happy to celebrate the reunion. In the new century, solve riddles on the lanterns, going to nightclubs, eating Yuanxiao and Lantern Festival are the most lively and joyful in the new century. 20xx Lantern Festival, a series of Lantern Festival activities will be launched in the new century. Supermarkets will launch ultra-low-priced products such as glutinous rice balls and jiaozi in a limited time, and the prices are absolutely low. Hurry up and act! Cody, Miss, and other famous Yuanxiao, as well as sugar-free Yuanxiao, gift Yuanxiao, fruity Yuanxiao and handmade dumplings, are all on sale, and famous Yuanxiao will gather in the new century.

From January 10 to 15, anyone who has shopped in supermarkets for more than 88 yuan and clothing department stores for more than 188 yuan can get a bag of Yuanxiao at the main service desk on the first floor with the shopping receipt. The quantity is limited while stocks last. (daily limit 1000 students)

● riddle guessing, lantern riddle exhibition in the year of the tiger

In the first month 10- 15, customers who have spent more than 18 yuan in supermarkets and clothing department stores can participate in the solve riddles on the lanterns activities with the shopping receipt. Anyone who can guess the riddle can get a beautiful gift at the reception desk on the first floor.

Prize setting: 1 melon seeds or 1 new century desk calendar.

1. This activity must be attended with a shopping receipt.

2. The answer number of the guessed spotlight must be the same as the riddle number, and the answer should be written on the back of the shopping receipt.

3. After the service desk accurately checks the answer, you can get the answer and paste it on the answer before you can receive the prize.

Fourth, [advertising]:

serial number

project

location

comment

Television advertising, flying word advertising, meteorological bureau advertising

Television media

Play time: February X to X..

Dm single page

Activity content

Dadu 16 opened an old shop and People's Shopping Mall.

three

A riddle written on a lantern

Corridor on the first floor of new century old shop

In place on the ninth day

four

Hang pop, Happy Lantern Festival, New Century

New year's goods street with flags on the Lantern Festival.

Double-sided photo (in place on the eighth day)

five

Kanban outside the door

East Gate, Round Gate and South Gate Kanban

Photos (in place on the ninth day)

six

Supermarket cashier/service desk activity bulletin board

Small billboard (in place on the ninth day)

seven

Content of inkjet activity

Second floor middle hall

(Day 8 in place)

Shopping mall activity planning Article 3 Activity content:

First, the supermarket "five excellent" solemnly promises.

1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.

2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.

3. Excellent service quality: 3. On the day of 15, all customers who shop in the supermarket can get a "service quality award-winning survey activity" form at the service desk, fill it out and return it to get a "good mug".

4. Special sale activities at high prices: During the activities, a variety of special sale products (ensuring quality and quality) will be launched to promote sales at ultra-low prices.

5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.

Second, the supermarket integrity-interaction with you

Third, really give back to consumers.

1, your new dress is my heart.

2, the Year of the Rooster has a good taste to nourish the stomach.

① Gourmet area: A variety of snack foods are promoted at shocking prices.

② Fresh food area: (1) Anyone who buys 20 yuan fresh food at one time will get 3 fresh eggs. (buy more and send more)

(2) limited time special fruit 1 yuan 1 kg. (3。 15 9: 00 am-10: 00 am, 3: 00 pm-4: 00 pm and 8: 00 pm-9: 00 pm; Weight limit of 2 kg per person)

Fourth, special planning: Qing Chong Liu Bei Supermarket-Liu Bei buys gold.

Come to Liubei Supermarket and win the lucky prize: 3. 15 On the same day, 10 sets of computer-printed use stamps were placed in different parts of the supermarket (you can buy them in good faith). If you can find them all, you can exchange them for prizes worth 50 yuan at the service desk. (each person is limited to one set)

Coordination of activities:

Detailed rules for organizing promotional activities by commodity management departments

The purchasing center organizes products and arranges promotional activities by contacting the supplied goods.

The operation department implements the activity plan.

The planning center makes plans and implements advertising projects.

Advertising support:

1, Liuzhou Radio and Television News (No.65438 +0)

2. Liuzhou Daily and Evening News (the third issue was released two days in advance)

3. Pop music in the store

Shopping mall activity planning Part IV I. Theme, purpose and significance of the activity

In order to commemorate 3. 15 International Consumer Rights Protection Day, better implement the Consumer Rights Protection Law, Product Quality Law and other laws and regulations, and publicize the "Integrity" held by the National Consumers Association in * * * *. The theme of "safeguarding rights" is to promote the sound development of market economy, protect the healthy growth of well-known enterprises, safeguard the legitimate rights and interests of consumers from infringement, and create a fair, just and honest consumption environment. According to the work arrangement of China Consumers Association and the actual situation in our province, this activity is specially carried out.

Second, the subject and the undertaker

Organizer: Sichuan Consumer Rights Protection Committee

Sichuan Provincial Administration for Industry and Commerce

Organizer: Sichuan Quality Daily Life Weekly

Three. Time and place of activity

Activity time: March 15 (all day).

Venue: the northern half of the city sports center.

Four. Plan, steps and methods of activities

(1) activity planning:

1. The organizer determines the plan of this activity;

2. It is planned to publish a three-day public service advertisement in the media (Huaxi Daily, Tianfu Morning Post, etc.) before the event. March 12 to March 14, highlighting this year's theme "Integrity? Safeguarding rights ",creating momentum for 3. 15 live activities;

3. In the early stage of the event, organize relevant media to interview the main leaders of the Provincial Consumer Council, highlighting the annual theme, the focus of consumer rights protection this year and the main work of the Provincial Consumer Council this year;

4. Assist the Consumer Protection Department of the Provincial Administration for Industry and Commerce to hold a news briefing on the commemoration of 3 15 on March/3. At the meeting, the Provincial Consumer Council was informed of the "* * * *" top ten hot consumer complaints and the 3 15 commemorative activities.

(2) Organization and implementation of activities:

1. The organizer sends a notice of organizing activities to relevant enterprises;

2. The organizer is responsible for reviewing the product advertisements of exhibitors, publicizing the contents of materials, and putting an end to the entry of counterfeit and shoddy products;

3. The organizer is responsible for the organization and preparation of the event;

4. The opening ceremony of the event intends to invite relevant leaders such as the provincial people's government, the provincial industrial and commercial bureau, and the provincial consumers' committee to attend and speak;

5. Set up special areas for consumer consultation, consumer complaints, home improvement, IT, food, home appliances and building materials, daily necessities and automobiles. Distribute relevant publicity materials and sell goods on site;

Carry out consumer knowledge publicity on the spot, and set up publicity panels such as consumer warning, consumer knowledge and consumer guidance;

6 by the provincial consumers to participate in the activities of enterprises awarded the "2004 consumer rights designated contact enterprises" certificate, bronze medal;

7. Distribute exhibitors' special issue and promotional materials with the theme of 2008 on site;

8. In order to enliven the atmosphere, a cultural performance will be held after the opening ceremony (program content to be determined);

9. Set up a medical rescue (epidemic prevention) station and a consumer information desk at the scene;

10. Organize public security, fire control, epidemic prevention, medical treatment and other departments to enter the venue to carry out related work.

Shopping Mall Activity Planning Chapter 5 I. [Activity Time]: 20xx February X to X (January 10 to 15).

2. [Activity theme]: I came to the Lantern Festival in the first month.

Three. [Event theme]:

1. The Lantern Festival comes in the first month, XXX, and the Lantern Festival is on.

During the activity, the supermarket launched glutinous rice balls, jiaozi, fresh food and other ultra-low-priced limited-time snapping up, the price is absolutely low, so act quickly!

Cody, Sanquan and other famous and exquisite Yuanxiao, as well as sugar-free Yuanxiao, gift Yuanxiao, fruity Yuanxiao, handmade glutinous rice balls and Yuanxiao, gather in the new century. The newly introduced dumpling machine can make jiaozi with various flavors for customers on the spot.

Remarks: at least two hours a day (please arrange the activity time yourself, and it is recommended to arrange it at the peak of passenger flow to promote performance improvement. All departments will hold corresponding limited-time snap-up activities for big brands according to the situation, and strive to snap up at a price lower than the county average to improve the snap-up performance. The purchasing department will negotiate in advance).

2. Dice wins Lantern Festival, XXX.

During the first month 10 to 15, customers who have shopped all over 58 yuan in supermarkets and 88 yuan in clothing department stores can take part in a lucky draw Lantern Festival in the lobby on the second floor with shopping receipts, with a maximum of five tickets per ticket.

Prize setting:

1: 00 to 5: 00: a bag of melon seeds 6: 00: Yuanxiao 1 bag.

3. riddle guessing, XXX riddle culture exhibition

From January 10 to 15, customers who have shopped all over 28 yuan in supermarkets and 58 yuan in clothing department stores can take part in the prize-winning solve riddles on the lanterns activities with shopping receipts. Anyone who guesses any riddle can get a beautiful gift from the reception desk on the first floor.

Prize setting: 1 yuan or so.

Remarks: ① This activity must be attended with a shopping receipt.

② The guess answer number of spotlight must be consistent with the riddle number, and the answer should be written on the back of the shopping receipt.

(3) After the answer is accurately checked by the service desk, the answer can be obtained and posted on the answer before receiving the prize.

Fourth, [advertising]:

1. TV station advertisement, flying word advertisement, meteorological bureau advertisement

Television media

Play time: February X to X..

2.DM single page

Activity content

Dafang 16 opens 1 page.

Riddles: riddles are hung on the first and second floors.

In place on the ninth day

Hanging a popular lantern festival in the new century

New year's goods street with flags on the Lantern Festival.

Double-sided (in place on the eighth day)

5 Kanban outside the door: East Gate, Round Gate and South Gate Kanban.

(in place on the ninth day)

Broadcast: broadcast throughout the service desk.

6. supermarket cashier/service desk activity bulletin board: small billboard (in place on the ninth day)

7. Door stickers: all doors on the first floor

(Day 8 in place)

8. Banner: stairs on the first floor of cosmetics building

Double-sided KT board (in place on the eighth day)

Fireworks: Fireworks are set off outside the first floor.

On the fifteenth night of the first month

Shopping mall activity planning Article 6 I. Purpose of the activity

During the May Day period, retail, catering and other industries are bound to usher in the peak consumption period, which is also the peak of promotional activities. It is also the best time for us to promote industrial sales and display brand promotion through promotional activities.

Second, the theme of the event won in the spring, conveying people's hearts, and there were countless surprises.

Three. Scope of activities and product introduction activities:

Product introduction of all goods (except accessories) in the store:

Mason's fabrics are dense and light in texture, smooth and soft in hand, soft in luster, good in strength, good in wear resistance, free from moth and mildew. Gorgeous colors, youthful breath, fashionable design, reasonable tailoring, people-friendly prices and many other characteristics.

Fourth, activity planning.

(1) Activity time: xx.02.10—xx.02.25.

(2) Location: Mason Fengjie Store

(3) Purpose of the activity: The purpose of this promotion activity is to digest the company's current overstocked inventory, help end customers sell Samma clothing quickly, improve consumers' awareness of Samma clothing brand and their goodwill and loyalty to Samma brand, and make preliminary preparations for the upcoming Samma clothing new products.

(4) Main activities and processes:

From now on, customers who come to Mason Store can enjoy 10% discount for 200 yuan, 8.5% discount for 300 yuan, 20% discount for 500 yuan, 7.5% discount for 700 yuan, 6.5% discount for more than 888 yuan or Mason vip card (be careful not to discount or send cards), and 6.5% discount can be added when shopping over 1000 yuan.

In addition, customers who purchase more than 499 yuan can also participate in a lucky draw. 100% winning rate, surprises are waiting for you.

Prizes:

Grand prize: a 999 yuan shopping voucher (1) First prize: 499 yuan shopping voucher (5) Second prize: 399 yuan shopping voucher (8) Third prize: 299 yuan shopping voucher (10) Fourth prize: 199 yuan shopping voucher. Performed by temporary workers and local radio and television bureau.

During the activity, the sales staff of each specialty store will promote the sales.

Verb (abbreviation for verb) activity budget:

Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary workers' wages and overtime pay, prizes, etc. It is estimated that the expenses during this month's promotion period will be around 40,000 yuan, and all kinds of emergency expenses will be 1 10,000 yuan, a * * * 50,000 yuan.

Effect evaluation of intransitive verbs;

Through this promotion, the sales output and market share of this month have been improved. What is the estimated sales this month? It will reach 140% of the average monthly sales, and at the same time greatly enhance the influence of Samma brand and let more consumers trust XX.

Shopping Mall Activity Planning Chapter VII Activity Time: 20xx March 10- 15

Activity theme: Love is 3. 15 Love is connected with thousands of families.

Location:

Activity content:

First, the supermarket "five excellent" solemnly promises.

1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.

2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.

4. Special sale activities at high prices: During the activities, a variety of special sales products will be launched (ensuring quality and quality) to promote sales at ultra-low prices.

5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.

2. Supermarket Integrity-Interactive Consumer Rights Day with You.

Third, really give back to consumers.

1, your new clothes, my heart

(2) Hot sale of "Spring" new products: all brands of spring clothes, casual clothes and shoes with a total of 120 yuan will be given a gift with a value of 10 yuan; Full 180 yuan presents 20 yuan gifts; 220 yuan received a gift worth 30 yuan. (Buy more and get more while stocks last) 3 Children's wear exhibition: organize children's fashion show in Times Store, show fine children's wear, show childlike innocence and promote sales.

Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)

2, the Year of the Rooster has a good taste to nourish the stomach.

① Gourmet area: A variety of snack foods are promoted at shocking prices. ② Fresh food area: (1) Anyone who buys 20 yuan fresh food at one time will get 3 fresh eggs. (buy more and send more)

(2) limited time special fruit 1 yuan 1 kg. (3. 15 9: 00 am-10: 00 am, 3: 00 pm-4: 00 pm and 8: 00 pm-9: 00 pm; Weight limit of 2 kg per person)

Shopping mall activity planning 8 I. Commodity activities

1, reduce the price by one block.

The clothing industry organizes the clearance of goods, reduces the price by one street and concentrates on sales. Cooperate with the decoration of a street that can reflect folk customs, create a sales atmosphere and attract passengers. Such as swings, memorial archways, etc.

2. The supermarket launched the "Cold Food Festival", and the cold food products were displayed centrally. Because Tomb-Sweeping Day is also called the "Cold Food Festival", folklore says that on this day, people don't make a fire to cook, but only eat cold food such as cakes prepared in advance. In addition, the display of scenic spots from the origin of "Cold Food Festival" is more integrated into the cultural atmosphere of folk customs.

3. Give play to the concept of "Qingming outing", organize exhibitions of outdoor sports and leisure equipment, and organize exhibitions of famous cosmetics such as sunscreen and skin care.

Second, the theme lottery

During the activity, 300 yuan can take part in the computer lucky draw 1 time, take part in it twice if you pay 1 0,000 yuan, take part in it three times if you pay 5,000 yuan, and take part in it up to three times, and 1 0,000% will win the prize. The prize is to be determined.

Three. Cultural activities

1, go shopping and fly kites in spring and April.

Form 1: Buy a batch of kites with novel styles. When customers shop in 300 yuan or above, 2 yuan can buy 1 kite, and each person can only buy 1 kite, with a daily limit of 500 kites until the end of purchase. This activity will attract young people and children.

Form 2: collect handmade kite works in advance, show and exhibit during the event, and customers vote. After the event, prizes will be awarded according to the number of votes, and kite writers will be rewarded. This activity can also pave the way for the subsequent flying activities to hold kite competitions.

2. Feel the nature and breathe from the "heart"-Tomb-Sweeping Day Walking Race around the Lake.

Starting from * * *-hiking * * Lake. Set up a reception point halfway to provide drinking water and seal it. Rank according to the time spent. This activity mainly advocates environmental protection, being close to nature and embodying public welfare. It can also encourage employees to participate and boost morale. )