1999, inspired by the Canton Fair, the student cadres of the Marketing Department of the School of Business Administration launched the "Simulated Fair" in order to let more students know about the Canton Fair and let some students who failed to participate in the internship of the Canton Fair realize their wishes. Although this activity around the word "virtual" is students' own innovative exploration, it has had a great response among teachers and students, attracting many students to form simulation companies and play the role of merchants and buyers. The activity was well received by teachers and students, and at the same time, it inspired the later student cadres to constantly improve and perfect.
Under the guidance of predecessors, the second simulated university competition made a more active exploration. On the original basis, an activity was created in the form of case analysis+enterprise planning+translation+English demonstration. Under the care of college leaders and teachers, the model association exchange expanded from the activities of a department to the academic activities of grade 99, which received positive responses from most students.
The first and second simulation fairs of the International Business School in the exploratory stage-20065438+0&; In 2002
200 1 the international business school was established, and the school decided to position the "simulation fair" as the brand academic activity of the school of management, and successfully held the first simulation fair of the school of management from 200 1 to 10. From the first-year student activities of the School of Business Administration to the academic activities of the School of Management, the mock Expo has made a fundamental leap. Since then, a mock trade fair has been held for the whole school, which has generally formed a model of "tender writing+English demonstration+mock trade".
On June 5438+ 10, 2002, the second "Simulation Fair" of School of Management was launched, which was highly valued by the school and further enriched the academic connotation of the activity. At this stage, the activities have made great breakthroughs in organizational planning, judges' level, academic connotation, students' participation and professional knowledge practice, and have been gradually improved, which has also had a great impact on the whole school.
The Third International Business School Simulation Fair in the Improvement Stage ——2003
The third "Simulation Expo" focuses on deeper exploration from the academic level, aiming at improving its "professionalism, comprehensiveness, sociality and standardization" and providing students with a broader stage of "knowledge application, team communication, interpersonal communication and teaching feedback". In addition, the third simulation fair specially produced a special webpage, which on the one hand promoted the fair better and more widely, and on the other hand made its operation more transparent.
The third mock fair is open to the whole school, and there is no restriction on the proportion of participants and the number of teams. Students from Sun Yat-sen University, South China University of Technology, Jinan University, Guangdong Business School and other universities are also invited to participate in the mock fair, making it more influential. In addition, the third simulation fair attracted the attention of Southern Metropolis Daily, Guangzhou Daily and other universities, and became the highlight of student activities in Guangzhou universities, which expanded the influence of Guangwai in education and society and improved its popularity!
The 4th International Business School Simulation Fair in Perfect Stage ——2004
On the basis of retaining the original main links, the fourth simulation fair carried out bold reform and innovation, adding several links to make the whole fair more real and full.
First, an exchange meeting was held, which provided an opportunity for the participating teams to communicate with the previous participating teams or mobile merchants, so that they had a clearer understanding of the whole process and precautions of the simulated fair.
Secondly, the bidding for booths was increased, which changed the way of deciding the order of booths by drawing lots in the past. Complete auction, the highest bidder gets the ideal booth.
Third, increase the on-site promotion link, and use the promotion stage to let the participating teams fully display their products, thus expanding the influence and popularity of their products and making the whole on-site transaction link more attractive.
The 5th and 6th International Business School Simulated Trade Fair with Leaping Stages-2006 &; In 2007
The fifth simulation fair was held in the south campus of the university for the first time, and the participation was greatly broadened. With the unique advantages of the university town in integrating resources and sharing information, the slogan of "making the simulation fair into the Canton Fair of the university town" is put forward.
The Sixth Simulated Fair is of epoch-making significance. Not limited by the school, the participating teams can form teams across schools, form multi-school alliances, gather talents, give full play to the unique advantages of * * * sharing and organically integrating the resources of the university town, and further expand the influence of the simulation fair. In addition, on the basis of inheriting most of the contents and forms of the last model fair, the sixth model fair added a blog bidding link to make the model fair more in line with the times.
The 7th International Business School Simulation Fair in the Development Stage ——2009
On the premise of inheriting the previous highlights, the 7th Model Expo has made more scientific adjustments to the competition links, such as adding product display links to the stage display and integrating the on-site trading links into the free advertising platform. In the model association exchange, students sincerely communicate and learn with an open mind, enriching their knowledge and broadening their horizons. The model association exchange has become a grand exchange activity in the university town.
The 8th International Business School Simulation Fair in the Innovation Stage ——20 10
The 8th Simulated Fair will further improve the quality of activities and provide a broader and more professional platform for college students. Adhering to the concept of making the simulation fair closer to the Canton Fair and reality, and focusing on improving students' practical ability of "major+English", the eighth simulation fair includes the following four highlights:
1. Modify the content requirements and grading standards of the tender-modify the content of the tender to move closer to specialization, and strive to strengthen students' comprehensive ability of "major+English", so that students can think and deal with problems more professionally and have a more comprehensive and macroscopic understanding of enterprises, markets and society.
2. Add the "Most Visionary Merchant Award"-the simulation fair focuses on improving the ability of the participating teams, and at the same time, it is committed to improving the ability of mobile merchants, that is, buyers can identify goods, urge them to purchase rationally, and achieve "win-win", further making the whole activity atmosphere closer to reality.
3. Add "Best Advertising Award"-comprehensively inspect the application ability of exhibitors' professional knowledge, enrich the content of stage and trading site, enhance the audio-visual effect and enhance the authenticity of model communication.
4. Launching the "Internship Plan" ceremoniously-The 8th Simulated Fair provided internship opportunities from many famous companies for the winners of the competition, which made the participating students actively participate in the competition, and strived to make the winning teams better use their professional knowledge, accumulate social work experience, and realize the organic combination of theory and practice.
The 9th International Business School Simulation Fair in the Deep Extension Stage -20 1 1 year
The 9th Moot Fair is determined to reform and strive to improve students' practical ability of "major+English". The 9th Simulated Fair highlighted the following four innovations:
1. The business plan of the mock fair will focus on the feasibility of the business plan and its financing plan. The content of the business plan focuses on the products exhibited by the company, so that angel investors can fully understand the enterprise and products.
2. The stage exhibition adopts the mode of angel investment, and the team introduces their business plans and products to angel investors in the form of introduction and defense, in order to win the investment funds of angel investors.
3. The role of purchasing teams of exhibitors and the concept of inventory are added to the on-site transaction, which increases the competitiveness and authenticity.
4. Reform of bid-winning index: net profit of exhibitors = sales of team goods+sales revenue of purchased goods-booth cost-commodity cost-other related expenses. In the competition, the return on investment will be used as an indicator to determine the outcome of exhibitors, and the return on investment = net profit/angel investment funds.
Maturity of the 10th International Business School Simulation Fair -20 12
Ten years of spring and autumn, handed down from generation to generation, the 10th Simulated Fair has been maturing, giving full play to its advantageous projects and enriching its activities, including the following four highlights:
1. The link of "online shop design" was added, requiring the entrepreneurial team to design a foreign trade online shop to fully display enterprises and products and highlight corporate culture and product characteristics.
2. The concepts of "investor's profit percentage" and "special financing fund amount" have been added to the on-site transaction.
3. Return to the pure "exhibitor-merchant" goods trade, and evaluate the results of the on-site trading competition with three indicators: on-site trading profit, special financing return rate and on-site trading profit rate; Set up guest merchants played by alumni, and change the business group mode to "4 members+1 translator".
4. Competition award-winning standard reform: adopt the "ranking scoring system" to test the comprehensive strength of each contestant and determine the final appraisal result.