From 2000 to 2009, florentino was elected as the sole candidate as the president of Real Madrid. During his nearly 18 years in power, he won 26 championship trophies for Real Madrid, including: 5 Champions League, 5 La Liga, 2 Kings Cup, 5 Spanish Super Cups, 4 European Super Cups,/kloc-0 Intercontinental Cup and World Club.
The cover of Marca newspaper florentino's re-election as President of Real Madrid until 2025 is particularly eye-catching.
Although the superstar signing strategy in the two periods of the Galaxy Battleship era and the post-C Ronaldo period caused some controversy, the rich economic benefits and social returns achieved by Real Madrid under the transformation of florentino are obvious to all. With Mbappé expected to vote this summer, the third issue of Galaxy Battleship is highly anticipated.
The most successful chairman after the Millennium, Lafayette, is comparable to the greatest chairman of Real Madrid, the Bernabeu.
In 2000, florentino beat lorenzo sanz, who won the Champions League twice in three years, with 55% of the votes, and was elected as the president of Real Madrid for the first time. Immediately, florentino fulfilled his promise, signed the arch-rival Barcelona star Madeira Felipe on a six-year contract, and then began its signing strategy of "one superstar a year".
From Figo in 2000, Zidane in 200 1, Cristiano Ronaldo in 2002, David Beckham in 2003, Owen in 2004, Ramos in 2005, Ruud van Nistelrooy and Cannavaro in 2006, Starlight Glimmer's Real Madrid has become a veritable Galaxy battleship in the hearts of fans, and has been successfully awarded the best club in the 20th century by FIFA.
Real Madrid Galaxy Battleship Phase I Starlight Glimmer
In February 2006, florentino resigned as the chairman of Real Madrid because of his poor record. The first issue of Galaxy Battleship also collapsed with Zidane's hanging up his boots and the departure of Beckham, Cristiano Ronaldo and Carlos after the 2006 World Cup in Germany.
Since then, Real Madrid has experienced four chairman changes, namely Fernando Martin, Luis Gomez, Ramon Calderon and Vicente Boruda, but none of them succeeded. Until June, 2009, florentino made a comeback and announced that the second phase of the Galaxy battleship set sail again. In the summer of 2009 alone, florentino spent 26 1 10,000 euros on the transfer market to build the second phase of Galaxy Battleship, and successively brought stars such as Kaka, Cristiano Ronaldo and Benzema to the Bernabeu Stadium.
In the eyes of real Madrid fans, Santiago Bernabeu, the greatest president in the history of real Madrid, is unparalleled. First of all, the ChaMartinet Stadium built by the Bernabeu in the center of Madrid (1955 renamed the Bernabeu Stadium) is still a particularly valuable asset of the club. Secondly, the Real Madrid Dream Team created by Bernabeu, which gathered the superstars such as Stefano, Puskas and Copa, laid the foundation for Real Madrid to win the European Champions Cup for five consecutive times from 1955/56 to 1959/60. Once again, Bernabeu served as the chairman of Real Madrid for 35 years, and no one can beat him so far.
Santiago Bernabeu, Meritorious President of Real Madrid
Among the past 20 presidents of Real Madrid, Florentino Pérez is undoubtedly the closest one to the Bernabeu. On the record, florentino won 26 trophies during his tenure at Real Madrid, only 6 fewer than 32 during the Bernabeu period. As for the most important Champions League, the five seats in Galeries Lafayette's term are only less than the six seats in the Bernabeu 1 seat. On the lineup, whether it is the first or second phase of the Galaxy Battleship, it is the combination closest to the dream team in history. During his tenure, if Galeries Lafayette can take office smoothly in 2025, then he will be in charge of Real Madrid for 22 years, only less than the 35 years at the Bernabeu.
From the superstar strategy to the lottery, Zidane won the Champions League alone and became the number one "noble" of Galeries Lafayette.
In the view of Luo Ming, editor-in-chief of titan sports, it is hard to say that the star strategy adhered to by florentino is successful in either the first or the second stage of Galaxy. With the huge impact brought by the rapid rise of "local tyrants" such as Manchester City and Bali, Real Madrid's economic strength has been unable to stand out in Europe and it has to change its signing strategy.
From 20 13/ 14 season to 20 17/ 18 season, during the five-year Champions League quadruple, a large number of powerful players in Real Madrid array have replaced the previous superstars and gathered as the middle force of the team. Whether it is Benitez or Zidane, Real Madrid's brand-new signing ideas are always implemented. Looking at the super giant in the team, only Ronaldo is left.
Cristiano Ronaldo has become an important guarantee for Real Madrid to win the quadruple in five years.
With the increasingly fierce competition in the transfer market, Real Madrid under florentino changed its former superstar strategy and tried to scratch, but it also had little effect. Except Federico valverde, vinicius, Rodrigo, Milito and others failed to achieve the expected performance.
Luo Ming believes that Zidane has brought five Champions League trophies to the team almost on his own, making him the number one "noble person" of florentino in Real Madrid. In 200102 season, Zidane helped Real Madrid beat Leverkusen narrowly and brought florentino the first Champions League trophy since he took charge of Real Madrid. After retiring, Zidane, both as Ancelotti's assistant and personally in charge, contributed to Real Madrid's five-year and four-year European Championships.
Zidane and Lafayette.
In the summer of 2065438+2008, Real Madrid failed to meet the conditions for the renewal of Cristiano Ronaldo's annual salary of 30 million euros after tax, which led the Portuguese to join Juventus in Apennine Peninsula. As a result, Real Madrid's salary structure has been greatly reduced. In the summer of 2020, on the basis of zero contract signing, Real Madrid cleaned up nearly 20 redundant employees (or rented or transferred) in one fell swoop, further releasing the salary space. All these laid the foundation for Real Madrid to maintain financial stability in the year of the epidemic.
Galeries Lafayette improved the economic situation of Real Madrid, and the new Bernabeu helped the third phase of the Galaxy battleship set sail.
Although florentino's superstar signing strategy is far from successful, it is an indisputable fact that he has greatly improved the economic situation of Real Madrid through his keen business sense during his two terms of office. On 200 1, florentino decided to sell Real Madrid's downtown sports city to the Madrid municipal government at a sky-high price of 480 million euros, thus paying off the club's debt of 270 million euros in one fell swoop.
In 2006, Real Madrid officially replaced Manchester United as the richest club in the world. Starting from 20 13, Real Madrid ranked first in Forbes' most valuable football club for four consecutive years. At the beginning of 20021,KPMG released the financial reports of major European league teams in the 20 19/20 season. While most clubs suffered losses due to the COVID-19 epidemic, Real Madrid not only ranked first in Europe with the operating income of 68120,000 euros, but also became the only two clubs in Europe tied with Bayern.
According to KPMG statistics, in the 20 19/20 season, Real Madrid became one of the only two profitable clubs in Europe.
Among the top 10 most expensive jerseys sponsorship contracts in the world football recently counted by Forbes, the jerseys sponsorship contracts between Real Madrid and Emirates are as high as $82.5 million per year, ranking first in the world. Second-ranked Manchester United and TeamViewer just signed a new contract with an annual salary of only $64.9 million. After the sponsorship contract with Emirates expires in 2022, Real Madrid's sponsorship in New Jersey is expected to reach a new high.
According to Pedrae Rowe, the famous host of Spanish Radio 6, Mbappé, the winner of the Champions League quartet this season, will switch to the Bernabeu to join Real Madrid next season. The contract between Mbappé and Greater Paris will expire in June 2022. According to Spanish Radio 4 and Telegraph, Mbappé will not choose to renew his contract with Paris.
According to AS, the new Bernabeu Stadium will be renovated in June 5438 +2022 10, when Real Madrid will return to the Bernabeu. In addition to the high-tech retractable turf, the attendance rate of the new Bernabeu Stadium will exceed 80,000, which is expected to bring additional income of 65.438+0.5 billion euros to Real Madrid every season. Real Madrid's transformation cost 525 million euros and the loan was 575 million euros. It is reported that Real Madrid will pay off the loan in 2049, with a total loan of nearly 800 million euros.
The renovation of the New Bernabeu Stadium is expected to be completed in June 2022.
According to Marca, the stable financial situation after the epidemic and Mbappé's strong support for joining the new Bernabeu Stadium will be important assets for florentino's new four-year term. In Luo Ming's view, whether Real Madrid can remain competitive in La Liga and Champions League mainly depends on whether Zidane can stay in office. Once Zidane leaves at the end of the season, even if reinforcements such as Mbappé and Harland join in, the prospects of Real Madrid will not be optimistic.
In the next four years, we will wait and see whether the third issue of Galaxy Records can set sail again, and whether florentino can get closer to the honorary book of meritorious chairman Bernabeu.
Note: All the pictures used in this article are from the Internet.