"The cold coffee left the coaster, and my suppressed emotions were far behind."
After 72 hours of life and death, the filming of "Top of Europe", starring 12 top European football club, produced by UEFA and produced by JPMorgan Chase, came to a standstill with the withdrawal of several leading actors.
Consistent with the last column "Your ice American style is ready, write before the arrival of the European Super League", this "nuclear war" that may change the world football order is ostensibly the pursuit of profits by capital, but in essence it is the challenge of American concept to European traditional football culture-the premise of changing the rules of the game is to let participants accept their own ideas, but the long wait makes football (American capital) lose patience, so they choose to forcibly implant and try to put football.
This is an out-and-out ignorant attempt of "American takeover". The tide rises and falls, and it will come again.
This column, like the last one, will look at the problem from different angles, make a rational reply to this incident and think about the future of football.
To be continued. Never was.
The revolution has not won or lost so far, and even if it did, it was only temporary. What lasts for a long time is a long compromise, and it is a chicken feather that cannot be swept away.
The future "compromise" is the main theme, and "game" is just an episode.
After this historical turning point, European football seems to turn left and go straight, but there will be countless turning points ahead. The future is still a long and difficult road, and the main theme of this road is actually "compromise", not the "game" that the outside world thinks. Most competitions are under the table, and on the most serious days, UEFA and these clubs shouted at each other through the media, which means that both sides gave up even the most basic communication-further indicating that the competition stage has passed and has evolved into an open tear without talking together. In an interview with European media, Agnelli didn't even want to respond positively to why he didn't answer the phone of UEFA President Seflin. He simply said, "This is a private matter."
Therefore, it is wrong to think that the suspension of this World Cup is based on the results of UEFA and these clubs, because what really matters is the "concessions" and "compromises" made by the owners of these clubs to their teams, fans, communities, football traditions and culture. Because in the final analysis, you can't pay without fans, which is the main reason why Eurosuper is put on hold at present. In the final analysis, it is the social attribute of football that has played its due role, thus retaining its foundation, at least for now.
So, has UEFA compromised? Yes, but with little success. A few days ago, at a meeting, a new way of playing the Champions League from 2024 was adopted, and it was promised to determine the number of teams participating in the Champions League by calculating the coefficient. This is a blow to the big club in disguise. No matter where you rank this year, it's not just your current performance ranking that determines your participation in the Champions League next season, but your past historical glory. For example, according to the current Premier League standings, the fifth-ranked West Ham United will play in Europe next season.
This is a compromise that UEFA can make on the surface, but obviously, it is not enough, far from reaching the level of making these 12 clubs call themselves "really fragrant", otherwise there would be no UEFA. By the way, these two teams decide the Champions League places by counting historical points, which will definitely cause dissatisfaction and even protests from small and medium-sized clubs.
Capital is an empty shell lobster, and meat is a bluff.
Some clubs compete in order not to fall behind.
Whether it is "idea" or "competition", before the temptation of capital, it is not excluded that some clubs join the club out of the psychology of blindly following the trend, simply to ensure that they are "not behind the times". There is competition between clubs, especially between strong teams. Everyone else gets rich returns, but they don't, so there is a risk of being further widened. By the same token, at the stage when everyone quit, 1-2 club understood after hearing the overwhelming abuse, so it announced its withdrawal, and several other small partners who watched the game together also withdrew one after another. In the spirit that whoever quits first will be more easily accepted and forgiven by everyone, it began to "reverse the follow-up operation"-quit the group one by one.
Off-topic, just a few days after the establishment of the Super League, UEFA denounced the various officials of this 12 club for facing the threat of suspension, and it was irreconcilable. So, what is UEFA's attitude towards these teams after they choose to withdraw from the Super League? "Must be severely punished!" -many small and medium-sized clubs said in unison.
Really? After Manchester City withdrew from the European Super League, UEFA President Seflin made his first speech-"I am very happy to welcome Manchester City back to the European football family! Manchester City made a wise choice! Manchester City Club is a valuable asset of football! I look forward to building a bright future with them! " I'm glad to welcome Manchester City back. They showed great wisdom. Manchester city is a real asset of this sport, and I am very happy to work with them to create a better future.) It's like a student who skips class for two days and then comes back to class. Instead of criticizing him, the teacher stood up and applauded him on behalf of the whole class. This is why the last article emphasized that on this long road, the "compromise" of all parties is the main theme, and the "game" is only an episode at best.
The club won't discuss this important event that can determine the economic lifeline of the club with the players and the team, so it certainly didn't tell klopp. However, Henry insists that this matter has never been told to his CEO Hogan, which is worth pondering. First of all, there is no doubt about the importance of this kind of decision, but is it really so big that even CEO-level executives are not qualified to intervene or know nothing about it? Secondly, before Kloc-0/2 came to Liverpool, Hogan was the executive vice president of Fenway Sports in Henry 16, and really didn't even say hello to his own people? At first, I was naturally skeptical, thinking that Henry was eager to protect the calf and wash the floor for Hogan, fearing that it would make it difficult for his CEO to go out to talk business in the future. Subsequently, a more surprising news came from Apennine Peninsula: AC Milan technical director and team legend Maldini actually said that he knew nothing about the club's participation in the European Super League. Only then did he realize that it was probably news left at the top of the pyramid, and important personnel such as CEO and technical director also needed to avoid it.
After careful analysis, it is the American bosses of these two teams who think I don't need to discuss such an important matter with anyone. The team is my commodity, and it is understandable that I make a profit for the team. This is just a business deal. This is the embodiment of pure American thinking and American sports concept-they may not deliberately keep secrets, but simply think that such things should be their own decisions. This is the inherent thinking brought by closed sports leagues. Most NBA players are not selected through daily trading, which seems helpless, but after graduating from high school, athletes will be constantly instilled with popular science: this is a business. Give young athletes a "vaccination" in advance and instill sports business skills, because many things are beyond their control in the future. Football is also a business, no doubt, but its social nature can be dominant at critical moments, which is what we see today.
There will definitely be new fans in the future.
Since the fermentation of the Super League, apart from analyzing the event itself and its subsequent capital operation, what kind of thinking can it bring us, especially what kind of thinking can it bring to football practitioners? One thing we can see is that football has gradually become a sunset industry under the Z generation economy. If you want to cheer up, you need new fans, new audiences and new fans. The new fans here are Generation Z, who are the mainstream consumer groups in this rapidly disappearing era. Their hobbies and consumption habits determine the market performance of an industry in the next 20-30 years to a certain extent.
Real Madrid President florentino said in an interview with European media: "Young people nowadays don't like watching football." . This is true, even too true, which is what the practitioners in the whole football industry should think about. Generation Z is no longer pursuing the spirit of sports, but the pan-entertainment culture (games, audio-visual, live broadcast, second element, etc. ). Cooking and dancing on the short video platform, following the local music and enjoying the social swing, this is the million traffic and realization. Pan-entertainment is not a humanistic film. Its creative cost is controllable, and its content is easy to understand, which conforms to the spiritual core of "fast elimination" and "hedonism" of Z generation, and makes people receive pleasant paralyzing pleasure in just a few minutes, while football content is no match for pan-entertainment in Z generation. Therefore, florentino specifically mentioned: "If young people think that the football game time is too long now, they can consider shortening the game time." This sentence sounds crazy, but it is not irrelevant.
So, what can we do when we talk about football? First of all, under the condition of ensuring the world football order, the broadcast of football matches must be transformed, not only from TV to flat screen (this has been completed), but also try to move the content directly to various short video platforms where a large number of Z-generation players live, so as to broadcast the game live and recreate the content (refer to Tiktok &: UEFA, A Auto Quick Less &; CBA cooperation) to achieve the goal of "capturing" new fans and new audiences. Considering the synchronous development of horizontal screen and vertical screen, we should pay attention to the aggregation and realization of traffic while caring about our own copyright value-football needs to be "out of the circle"
Although "the most romantic thing in life is to grow old with you", with the development of football today, we can no longer expect fans to accompany us all the year round until we grow old, nor can we expect parents in the traditional impression to grow up with the younger generation. More friends around me are also saying "Hey, I haven't watched the ball for a long time", and I rarely hear "I am a new fan and just started watching the ball". Generation z has too many temptations. Although the charm of football is unique in the sports circle, it is difficult to compete with dancers in today's pan-entertainment culture.
Juventus President Agnelli also saw this (no wonder he and Galeries Lafayette are the people who have the deepest obsession with the Super League). A few days ago, he told the Italian newspaper Repubblica: "At present, 40% of the young people between the ages of 65,438+05 and 24 (that is, Generation Z) have no interest in football at all, and the European Super League was established to make some of them stop playing Call of Duty or Night at the Fortress and watch football instead. We need someone who can compete with their copy of Call of Duty or Night at the Fortress on the digital platform. His sense of crisis is correct. The sports industry and practitioners need to put down their bodies in a timely manner and choose to embrace the Z generation. There are many reasons why football is the first sport in the world, but arrogance is by no means one of them. After all, this is a people's movement. It is untenable to look down on Z-generation products, and market performance is the key to prove your value.
That's enough to say. As far as the Super League itself is concerned, there will definitely be a sequel, and it may not be the club owner but the fans who have to compromise. Your "iced America" is ready. Just because you don't drink now doesn't mean you won't keep drinking, because there is no word "cold" in iced coffee.
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