China Jordan Company believes that the lawyer's letter has infringed on its right of reputation, so it sued Michael Jordan and his authorized law firm to the court, demanding compensation for mental damages and rights protection expenses of * * * 165438+ ten thousand yuan. On July 19, a reporter learned from Chaoyang Court that the court had formally accepted the case.
This lawsuit is also considered as the aftermath of the 20 12 lawsuit.
Extended data:
20 12 American Jordan sued China Jordan for infringement;
20 12 in February, Jordan company was awarded the title of American basketball superstar Michael? Jordan sued. However, in the end, American Jordan did not win as expected.
During the trial of the case, Jordan Company cited its own advertising and business conditions and other evidence. In addition, Jordan Company also provided evidence that Jordan Company advertised in the American NBA and Michael Jordan's teammates used Jordan Company's products, which proved that Michael Jordan had long known the existence of Jordan Company's trademark, and presented evidence that the dispute in this case was malicious.
On April 4, 1965, the Trademark Review and Adjudication Board issued the word (20 14) No.052419 "OnNo .392 1394" Jordan's professional basketball equipment is specially tailored for China consumers ".
The graphic part of the disputed trademark is a silhouette of a dribbling character, with a common action image and no specific directivity. It is difficult to determine that there is a one-to-one correspondence between graphics and Michael Jordan, and the public generally believes that it points to Michael Jordan. Therefore, Michael Jordan's argument that the disputed trademark damages his portrait right is not supported.
According to the judgment of the first instance, Jordan of the United States did not get the imagined economic compensation, nor did he get the imagined victory.
Michael Jordan refused to accept this judgment and filed a lawsuit with Beijing No.1 Intermediate Court. At the beginning of 20 15, Beijing No.1 Intermediate People's Court rejected Michael Jordan's claim. Michael Jordan appealed to the Beijing Higher People's Court for annulment of the original judgment and the defendant's ruling.
In the end, the Beijing High Court ruled that the appeal was dismissed and the original judgment was upheld.
China Youth Network-Jordan of China sued Jordan of the United States for infringement claim 165438+ 10,000 yuan.