How do inexperienced freshmen apply for product operation?

A question answered before, a new column has been opened, which contains the original question and answer link: Is it possible for inexperienced fresh graduates to succeed in applying for product operation/manager? -the answer of the sheep accompanying the family. -Zhihu stayed up late at night. Please answer. To sum up: it is possible. The quickest way is to establish a knowledge system about products. Interview, especially for fresh graduates, values potential and learning ability most. Tell me something about myself: 2 1 1985, a liberal arts student (majoring in administration), has nothing to do with the internet, and is only slightly interested in four years of university. After graduation, I worked in the management consulting industry for three months, but I was really not interested or optimistic. During this period, I had more contact with the Internet (actually reading articles and news). Just at that time, I like to play with various apps, and my interest is getting stronger and stronger. After careful consideration of career development, I decided to be a pig against the wind. At that time, I made an analysis of my contact with the Internet: the goal is: to enter the Internet industry, the company has a better disadvantage: 1. No skills-no need to consider technical posts. 2. Inexperience-big companies have little hope unless they recruit from schools. Not this year-school recruitment is impossible. Advantages: 1 Better logical ability-consider the product. 2. Do things with better planning and execution. But I can use my quick learning ability to make up for my lack of experience, and I can accumulate knowledge to meet the interview of small companies before I can enter this industry. Then quickly improve themselves in practical work, consolidate their knowledge, and then jump into the big companies on the Internet. That is: first enter a small company to realize the transformation to the industry, accumulate experience, and then seek a breakthrough after rapid promotion. So in order to be able to cope with the interview (bragging), I spent more than half a month working and established a knowledge framework of Internet products and operations. Because at that time, I didn't know which direction I was suitable for (I didn't do either job, and there was no one around to consult). Finally, I successfully entered an e-commerce startup company. Although the salary did not increase, it finally entered the so-called internet industry. Because of the shortage of manpower, I have both operating positions and online marketing positions, and I have been exposed to all kinds of dirty work. Operation and online promotion activities have basically been contacted (laying a good foundation for bragging in the future). Later, for various reasons (it is normal for the entrepreneurial team to have various problems), he left his job. At this time, the theory has been established (the knowledge system established before has been perfected) and the practice has been established (after all the work has been touched). I wonder if I can find a bigger platform to practice my hands. Because I have always been interested in finance, and it coincides with the popularity of internet finance, so I set my goal on internet finance. Then the problem came again. I used to be a food e-commerce, and I didn't know much about finance. How can I get into the business? So according to the previous method, I sorted out my knowledge framework about internet finance while submitting my resume. After the interview, I got a lot of offer, and finally entered the Internet Finance Division of a traditional financial company, responsible for online marketing and ordering products. In a year's time, I realized the transformation, entered the industry and entered the big platform, and my salary was nearly three times that of the original. The above experience is partially over, and more nonsense. Let's talk about our own knowledge system construction method (focus here) 1. Lock one or two knowledge sources, the product is everyone's product manager's website, and the operation is Brother Bird's notes (it took a long time to find these two websites, picked them up in various forums, compared them, and finally chose them) 2. Turn out all the dry goods (that is, some real things) on it, no need. 3. Establish a framework: When you have a little impression of the concept in the second part, you can try to establish a framework for classification. For example, after reading so many dry goods, you find that the operation can actually be divided into APP operation, fan operation, event operation and so on. 4. Classify articles and read them carefully, that is, classify all the better articles you have read before under the framework you have established. Then choose what interests you most and start breaking them one by one. 5. Divide and rule, which is the so-called theme reading. For example, you collected 10 articles about the operation of the event. Then after reading these ten articles carefully, you should establish a framework about the operation of activities, such as what procedures are included in the operation of activities, what are the key indicators and so on. In this way, your operation will have a clear framework (sorry, you seem to be asking about products, but you will never leave your ancestral home). During the interview: 1. Although you have no experience, you know the basic framework, and you can basically understand and know a little about the questions asked by the interviewer. Inexperience is your advantage, because you can know more about others through your own research without experience. 3. The killer weapon-I will never forget his incredible expression when I showed the interviewer my mind map about Internet finance (Baidu, if you don't understand it) and the excel forms collected by hand from nearly 2,000 Internet finance companies across the country (carefully arranged and studied, not simply pasted). I have written so many sincere words that my hand is going to be broken. In short, if you really want to do it, don't ask if you can, think about how to do it. Sleep! Please reply to the questions of comments and private messages in a unified way. One by one:-. "A: Actually, the operation is divided into many directions, such as APP operation, event operation, user operation and new media operation, depending on which direction your position focuses on. I do a little more activities by myself, so let's talk about the operation of the activities for reference. Activity operation, first of all, you should understand that the whole activity process includes several parts, which can be known according to a framework of activity planning: activity background, activity purpose, activity form, overall activity process, activity budget and effect prediction, risk plan and so on. This is just a general idea. Eggs are basically useless. Well, based on my experience in so many interviews, I will summarize two frequently asked topics, one is experience and the other is knowledge. Experience category: what activities have been done, how effective they have been, what role they have played, what hardships they have encountered, how to overcome them, and so on. Basically, HR or the Director of Operations likes to ask this kind of question, because experience can reflect many things. I suggest you sort out your activity experience. Knowledge: What do you think is a good form of activity? The activity form here refers to the online activity form. I ask this because I want to know if you are really interested in the operation of activities, so do you usually pay more attention to the activities of various Internet companies, interesting and eye-catching activities and so on. (I guess). Okay, this is its entry point. This is what I did before, looking for reference for H5 activities. 1. Find a good source of information. After searching for a long time in various marketing websites, I found a column in Digital English Network, which collected all kinds of H5, perfect! Project _ Digital Media and Career Recruitment Social Platform II. Take a quick look. Basically, the cases from 20 14 to 20 15 have all turned over. 3. Establish a framework. Looking around, I found that the original seemingly dazzling H5 activities can also be summarized into several forms. So I built a favorite, which can be roughly divided into the following categories:&; amplt； imgsrc = " & lta href = "/475 ab 8 19a 398 AE 8824 e 16 1 e 92542 aa _ b . png " data-editable = " true " data-title = " page of zhi mg . com " >/475 ADB 8 19a 398 AEA 8824 e 16 1e 92542 aa _ b . png & lt； /a & gt； data-raw height = " 153 " data-raw width = " 174 " class = " content _ image " width = " 174 " & amp； ampgt； Competitive games are divided into competitive games and competitive games &; amplt； Img src = "& ltahref ="/4df8a20587bbbdBd823d7b8c6143967 _ b.png "data-editable =" true "data-title =" page of zhimg.com ">/ 4 df8a 20587 bbcbdbd 823 D7 b 8 c 6 143967 _ b . png & lt； /a & gt； " data-raw height = " 88 " data-raw width = " 178 " class = " content _ image " width = " 178 " & amp； ampgt； (Note: it's not complete, just a rough classification, and you can continue to deepen it if you are interested) 4. Keep digging. After I set up my favorites, I will pull them into my favorites every time I see more meaningful H5. Probably, each form has collected several good cases. Then try to figure out what is good about each case. 5. Digest it yourself. Ok, here comes the killer-if someone asks this question again during the interview, you can answer it like this: 1. I think the current H5 activities can be roughly divided into the following categories: lottery, test/question and answer, photo interaction and competition. 2. Lottery is more interesting. There are certain brand activities, the form of which is roughly like this, and the effect is very spread. On the first day of this year, my circle of friends was maxed out. blablabla3。 Competitive activities can be roughly divided into clicking, seizing opportunities and shaking. Blablabla, you'd better bring your IPAD. You can display the whole collection by brushing it. Then, after explaining all the situations, you can observe whether there are different changes in HR's facial expressions. All right, the cow is finished! Go home on holiday! I wish you all a happy National Day! -10 update. -2. "Freshman or layman, with no project experience, needs to switch to product operation and resume. This answer is aimed at a blank freshman, and experienced job seekers can ignore it directly. What if you have no project experience? Perhaps the question that everyone is most concerned about is how to write a resume without work experience and project experience. I want to say, create experience without experience! Create an experience! Manufacturing experience! When I switched careers for the first time, I switched from the management consulting industry to the Internet with little experience. So in my spare time, I have been thinking about how to create an Internet experience for myself. At that time, I was ready to cut into the position of product or operation, and I was thinking about what preparations these two positions could make. 1. Know what the job includes and what experience you need. Work operations, including event operations, app operations, new media operations, fan operations and so on. 2. Analyze, what experiences may be available or can be created? There seems to be no APP operation or fan operation. What about event operation and new media operation? (1) Activity Operation Did the university club or class engage in any activities? Have you ever done online activities? Aren't the activities on Renren and Weibo online? Organize outstanding classes to vote collectively? Organizing the goddess election? Aren't these all online activities? So can you add one more item to your resume: From xx to xx, the director of the activity department/planning department of the school bragging club organized a voting activity in Renren.com, which attracted nearly 500 people from the whole school to contribute and nearly 2,000 people to vote. During the whole activity, the daily page views of Renren's homepage reached1w. (So hr will start asking this, so what is your role in this activity? Did you encounter any difficulties in your activities? When the whole activity was not enthusiastic, what methods did you use to promote it and let everyone contribute? Being able to answer these questions clearly, completely and methodically, I believe that HR, as an entrepreneurial team, will at least give you a second chance? (2) The operation of new media is OK. In addition to the activity operation, a new media operation is also mentioned. What is new media operation? With the decline of Weibo, the operation of new media can basically be on an equal footing with the operation of WeChat. Next, I will talk about my own experience (bragging is more impressive). Before I switched from a consulting company to the Internet, I began to fiddle with the WeChat subscription number in order to increase my Internet-related experience. So I registered a subscription number with great interest, and then began to edit and write; Then publicity, at first, I basically turned around in my circle of friends and asked my friends to help me turn around (by the way, I would like to thank those friends who unconditionally helped me forward the publicity). Later, I found that the rise of powder was particularly slow, so I began to wonder how to follow the trend, how to engage in small activities and so on. Later, I experienced more fans, and I couldn't squeeze anything out of my own content, and then I began to lose powder and so on. So in the end, I fiddled with two subscription numbers and didn't do it. Remember one. Isn't this the experience of new media operation? Despite the failure, you can sum up from the failure: the official account of WeChat should think clearly about its position from the beginning and understand who the target group is; There are two effective ways to increase fans, one is to promote the trend, and the other is to do activities according to the characteristics of the target group (I did an article on the campus landscape postcard of a university at that time, and then asked the school people to help me turn it around, and the result exploded instantly. In two days, I added more than 300 fans and read hundreds. Think of my fans who stayed in double digits for a long time before that. What are the effective channels for content editing and editing? We must plan the release in advance. At what time point is the reading volume of the articles sent out higher, because and so on. When you can sum up these from a failed operating experience, I believe HR will at least give you a two-sided opportunity. (Don't blame me if you don't give it-) Someone mentioned the product direction. The product direction is not as detailed as the type of work, but it is not difficult to create. For example, you want to apply for a social company. Then, can you download all the social-related apps you have access to and see how many types of social applications can be divided (photo social, interest social, gay social? ), what are the basic styles (traditional, teasing? ), which is better and which is more general, the respective reasons may be to figure out what and then form their own analysis report. Isn't this the working experience of competing product analysis? Is it possible to add one more line to your resume: * I researched and analyzed 100 social apps and formed a 3000-word analysis report. I don't believe that an HR reading this article will not be very curious about what ridiculous analysis report a silly fresh graduate can write to give you an interview. ) There is another, Axure, an essential product. Can you use it? At least draw some prototype drawings and talk about your product ideas. Maybe you can't avoid immaturity and roughness (I've been painting rough until now), but if you can make your product idea clear through a prototype file and a requirement document, doesn't that mean you have at least basic qualities? I don't know what a prototype file is and what a requirement document is. Are you here to be funny? ) well,