What pricing strategy did Bosideng adopt in JD.COM? COM?
High-end The brand adopts the strategy of high-end pricing and fashion design in JD.COM platform. Bosideng was founded in 1976, focusing on down jackets for 46 years. It is a brand down jacket manufacturer with large scale and advanced production equipment in China, with more than 20,000 employees. Mainly engaged in the development and management of own down jacket brands, including product research, design, development and raw material procurement.