I. Introduction of An Baili Central Shopping Plaza
An Baili Central Shopping Plaza is located in Zhenbei Business Circle at the intersection of Shanghai-Nanjing Expressway and Zhonghuan Road in Putuo District. It is a super-large modern commercial plaza integrating shopping, dining, leisure and entertainment. The project covers an area of 654.38 million square meters, with a total construction area of 430,000 square meters, including 250,000 square meters of commercial construction area. It is the largest shopping plaza in Shanghai at present.
Second, the basic situation
An Baili Central Shopping Plaza has been under construction since March this year. In a short period of nine months, under the leadership of An Baili Group and An Baili Co., Ltd., all the preparatory staff have overcome the difficulties in attracting investment due to the huge geographical location and volume of the preparatory project, and overcome many difficulties such as the confirmed buildings in the early stage and the difficulty in meeting the tenants' various property and engineering supporting requirements in the later stage. Completed a series of preparatory work such as business orientation, investment attraction and supporting engineering facilities before opening. Create the top three business circles in Shanghai, that is, the largest business area, the shortest preparation time and the highest investment rate.
It is worth mentioning that the shopping plaza has also received the attention and concern of Shanghai leaders throughout the preparatory process. Hu Yanzhao, vice mayor, Wang Jian, director of the Municipal Economic Commission, and Zhang Xinsheng, deputy director of the Municipal Economic Commission, and other city leaders visited the site for guidance during their busy schedules. Zhou Guoxiong, secretary of Putuo District Party Committee, Hu, former district head, acting district head, town leader, Xue Quanrong, chairman of the group, and Huang Zhencheng, general manager of the company, also visited the site many times to coordinate and solve various problems encountered in the preparatory work, which gave strong support to the opening of the Central Shopping Plaza as scheduled.
III. Investment rate 100%
An Baili Central Shopping Plaza has 140 tenants who have signed lease contracts, with a lease area of 207695.70M2 and an occupancy rate of 100%. The proportion of main commercial formats is:
Department stores-accounting for14.28%;
Supermarket-the ratio is11.61%;
Home-the ratio is 29.21%;
Catering-accounting for12.72%;
Entertainment-accounting for10.95438+0%;
Professional monopoly-the proportion is 20.17%;
Community service-the proportion is 1%.
Among them, the larger tenants are: Oriental Commercial Building, Moon Star Home, Century Lianhua, Women's Clothing Store, No.1 Department Store Digital Appliance City, Shen Ge Sporting Goods City, Cartooni Children's Paradise, Century Universal Studios, Caribbean Entertainment City, King Hans Beer Barbecue, Leo Gym, etc. Well-known enterprises and brands include: Starbucks, COSTA Coffee, Real Pot, Typhoon Shelter, Pizza Hut, Dayu, Wang Pin Fenghua, Banana Leaf Curry, KFC, chamate, Burger King, Ajisen Lamian Noodles, Saglia, Babela, Leading Shares, First Medicine, Second Food Store, Watsons, Fornet, Rosen Convenience, DQ Ice Cream and many others. The appearance of these formats and brands shows that the shopping plaza has a good starting point and laid a solid foundation for ensuring future benefit growth.
Fourth, the main department store-Oriental Commercial Building.
Oriental Commercial Building is an urban fashion department store brand owned by Ambry. She has always adhered to the high-end fashion positioning and the business characteristics of "courtesy in the East", and developed rapidly with the chain business model. The central store of Oriental Commercial Building is located in the southwest of the shopping mall in Zone A, facing Shiguang Road, with an area of 25,000 square meters and three commercial floors. On the first floor, the shopkeeper deals in cosmetics, gold jewelry, watches and glasses, leather shoes for men and women, handbags and gifts. ; On the second floor, the shopkeeper deals in young women's wear, professional women's wear, underwear, cashmere and so on. ; On the third floor, the shopkeeper deals in men's wear and formal wear, casual wear and bedding.
In order to highlight the commercial characteristics, the central store of Oriental Commercial Building has formed an orderly dislocation operation with the surrounding department stores and supermarkets. In the process of attracting investment, we mainly focus on the specialization and differentiation of imported brands. For example, the shopping mall on the first floor not only introduced a Sephora cosmetics store, but also opened a famous European leather goods store. More than 600 square meters of Sephora Cosmetics Store deals in 55 brands and more than 7,000 kinds of cosmetics, including world-class brands such as CD, Shiseido, Lancome, Estee Lauder and Clinique. The famous European leather goods store deals in unique world-famous brand leather shoes and leather goods imported directly from Europe. At the same time, the positioning emphasizes the principle of "well-known brand+familiar brand", which not only ensures the commercial taste of Oriental Commercial Building, but also meets the needs of the target customers in this consumer circle. The Central Store of Oriental Commercial Building will build an international brand highland and a high-end fashion center in the northwest of Shanghai by continuously upgrading its brand grade.
Verb (abbreviation of verb) to build a first-class shopping center in China
The grand opening of An Baili Central Shopping Plaza marks that it will become a new commercial landmark in the northwest of Shanghai. With a broad mind, based on Putuo, she will radiate to the northwest of Shanghai, aiming at building a first-class shopping center in China, and making a strong attack with the spirit of "being stronger in times of trouble and being honest and far-reaching". An Baili Central Shopping Plaza will constantly improve its management ability and service level by constantly upgrading its business philosophy and brand grade, and strive to make it the most attractive and attractive "one-stop" shopping plaza in Shanghai and the Yangtze River Delta region. The successful opening of An Baili Central Shopping Plaza is of great significance for improving commercial taste, perfecting commercial functions, forming an orderly competitive environment, prospering regional commercial economy, improving the quality of life of regional residents, stimulating domestic demand and promoting employment.