There are good luck and bad luck in a person's life. Good luck does not guarantee that we will change our destiny and live a happy life from now on. And bad luck, only once, is enough for us to never turn over and never shine again.
Lao Li is an ambitious man, always full of entrepreneurial fighting spirit, and has been groping in the shopping mall for decades. But it is such a veteran who is desperate because of poor management.
He started as a product agent and later made some money. Seeing that online businesses are booming, he reduced the scale of offline and invested most of his money in online businesses. After tasting the benefits of online merchants for the first time, he was eager to expand the scale, open branches and invest all his working capital.
And I didn't think about it. Later, there was a problem in sales, the pressure on goods was too large and the capital chain was broken. Originally, part of the payment for goods was borrowed by loans, and employees were paid. Finally, Lao Li was helpless and sold the house, which was not enough to repay the loan.
After the house was sold, my wife and children had no place to live, so they had to rent a house. There is no outstanding loan, and there is huge interest every year. Lao Li feels that life is unsustainable, and at first glance it is despair.
I don't know how to stop loss in time
Many people are constantly unlucky because they don't know how to stop loss in time. When problems arise, they are not calmly analyzed and solved, but constantly remedied in the wrong way. The more remedial the result, the bigger the hole, until the final irreparable situation.
Just like Lao Li, there were several stop-loss opportunities during the whole incident, but he did not stop in time, but invested more, and the result was out of control.
For example, to be a product agent first, since you have made money, you should continue to put your main business offline, and only invest a small amount of money to online merchants to test the water first, instead of investing most of it.
Secondly, after tasting the sweetness of online merchants for the first time, we should sum up the successful experience, run fast in small steps, invest in new projects with the money earned, and develop slowly step by step. However, Lao Li took all the money he earned to open a branch. The money is not enough, and he still has a loan to press the goods. He turned up the volume too loudly at once. Once the sales are not smooth, the capital chain will be broken.
Lao Li's mistake lies in blind expansion and excessive anxiety. If he finds the signs of the water depth of online merchants, he will stop lending in time, or put his main business offline, let his aftermarket stabilize first, and slowly map out the development of online merchants, so as not to fall into an unsustainable situation.