What are the principles of trademark registration?

1, the principle of first application, also known as the principle of first registration, means that two or more applicants for trademark registration apply for registration with the same or similar trademark on the same commodity or similar commodities, and the applicant who applies for the trademark first can obtain the exclusive right of the trademark, and the subsequent application for trademark registration will be rejected. If the application is made on the same day, the prior trademark shall be preliminarily examined and announced, and the application of others shall be rejected without announcement; If it is used or not used on the same day, the applicant can settle it through consultation. If negotiation fails, the applicant will draw lots to decide. While adhering to the principle of first application, China's trademark law also emphasizes the legality of first use to prevent improper cybersquatting. Article 3 1 of the Trademark Law stipulates that the application for trademark registration shall not damage the prior rights of others, nor shall it preempt the registration of trademarks that others have used and have certain influence by unfair means. 2. The principle of voluntary registration means that whether a trademark user applies for trademark registration depends on his own wishes. According to the principle of voluntary registration, trademark registrants enjoy the exclusive right to their registered trademarks and are protected by law. Unregistered trademarks can be used for production services, but their users do not enjoy exclusive rights and have no right to prohibit others from using the same or similar trademarks on the same or similar goods, except well-known trademarks. There are also the principles of compulsory registration and priority use. 3. The principle of compulsory registration In China, while implementing the principle of voluntary registration, the principle of compulsory registration is stipulated for trademarks used by a very small number of commodities as a supplement to the principle of voluntary registration. At present, only tobacco products, including cigarettes, cigars and packaged shredded tobacco, must use registered trademarks. It is forbidden to use unregistered trademarks to produce and sell tobacco products. 4. The principle of prior use When the principle of application for prior use cannot be determined, the principle of prior use shall be adopted. According to the provisions of Article 29 of the Trademark Law: "If two or more applicants for trademark registration apply for registration with the same or similar trademarks on the same or similar goods, they shall make a preliminary examination of the trademark applied for earlier use and make an announcement; If the application is made on the same day, the prior trademark will be preliminarily examined and announced, and the application of others will not be announced and rejected. " This principle often plays an important and decisive role when it conflicts with other intellectual property rights similar to trademark rights (such as patents and copyrights). 5. The principle of separate registration of trademarks mainly refers to the principle of applying for Chinese, English, pinyin, graphics and other elements in a combined trademark separately. This is mainly determined by the registration review principle of China Trademark Office. The state implements the principle of separate examination of various elements of trademarks, that is, Chinese, English, pinyin and graphics are examined separately. Any part that fails to pass the examination will be returned to the whole trademark and a new application will be filed.