Hisense Replaces World Cup Advertising Words (Redefining Brand Image)

As a well-known home appliance brand, Hisense has always been one of the sponsors of the World Cup. However, during the 20 18 World Cup, Hisense's advertising words caused quite a controversy. Therefore, Hisense decided to change the advertising words of the World Cup and redefine its brand image.

Step 1: Develop new advertising words.

Hisense pays attention to conveying the core values and concepts of the brand when formulating new advertising words. After many discussions and screening, a new advertising word: MakeTechnologyMoreHuman was finally determined.

This advertisement conveys Hisense's concept of combining technology with humanity, emphasizes the brand's pursuit of humanized technology, and also shows the brand's contribution to the progress of human society.

Step 2: Redesign the advertising screen.

After the new advertising words were determined, Hisense began to redesign the advertising screen. The theme of the new advertising screen is the progress of human society, showing the scene of combining science and technology with humanities, and making the audience feel the humanization and sense of science and technology of Hisense brand.

At the same time, Hisense also pays attention to the combination of advertising image and the World Cup. Through the application of football elements, advertisements are closer to the audience and the brand's affinity and attractiveness are enhanced.

Step 3: Publish new advertisements.

After the new advertising design was completed, Hisense began to release new advertisements. First, broadcast advertisements on TV media, so that more people can see new advertising pictures and words.

Secondly, advertise on social media and spread through various platforms to let more people know about new advertisements and brand images.