What are the reasons why toy city products are widely bought?

The users of TOYCITY Toy City are positioned as urban white-collar women born in 1995, secondary lovers (nomadic youth groups, with more or less emotional demands such as "loneliness and lack of self-existence")-people who love beauty, play and health. In essence, the products of Toy City Fashion Play provide users with "spiritual satisfaction", that is, "creating happiness"

The "blind box" consumption experience mode just strengthens this point. As a carrier, Wanchao products provide users with a way of self-expression and get more spiritual satisfaction in the social field through "playing" behavior. In addition, the extravagant gameplay will also satisfy some consumers' value demands for "collection", which is also the reason why Toy City is widely loved.