In the automobile industry, the dynamics of this year can be described as "the waves turn over the clouds". The side effects of "lack of core" in the post-popular era spread to the whole industry and became the "pain" of the terminal consumer market this year; At the same time, after the epidemic was dormant, in order to seek a breakthrough again at the new turning point of the industry, car companies launched all kinds of new models and technologies on 202 1, with frequent actions, so that this year's auto market does not lack of attention.
Among them, as a member of the 202 1 new product army, the Tucson L model has also passed the first year after the rejuvenation of the fifth generation products. In terms of achievements, Tucson series SUVs have achieved great success in the global market, and the cumulative sales volume has successfully advanced to the 8 million mark, creating another sales legend of Hyundai Motor 16; Talking about experience, on the basis of the successful listing of the fifth-generation Tucson L, Beijing Hyundai has also explored a brand promotion road belonging to Tucson L from the perspectives of technical strength, product building and marketing innovation.
Create a new business card of "master of oil control" and reshape a new benchmark of market value with hard core technology.
What are the advantages of joint venture car companies? There is no doubt that in the field of fuel vehicles, decades of global car-making accumulation, the technical reserves of the "three big pieces" of joint venture car companies are by no means comparable to those of young car companies. As one of the top five car companies in the world, the CVVD continuously variable valve duration technology introduced by Hyundai Motor in recent years can be said to be a rare innovation after the development of internal combustion engine field has fallen into a bottleneck. This technology can reasonably control the valve opening duration according to the driving conditions such as constant speed driving and accelerated driving, without compromising between performance and fuel efficiency. The engine can improve performance by 4%, fuel efficiency by 5% and reduce exhaust emissions by 65,438+02%.
Based on the empowerment of CVVD technology, the fuel consumption book data of the fifth-generation Tucson L is only 6.0L, which is superior to most compact SUV models and even comparable to Accord and Camry cars with the same price. And in the recent fuel consumption measurement jointly conducted by 15 media, Tucson L has been tested by the media for several hours under various road conditions such as urban expressways, expressways and suburban highways, and stands out among the three powerful models. The minimum fuel consumption per 100 kilometers is only 4.03L, which is called the fuel-saving ceiling of compact SUV, and thus Tucson L has successfully introduced its title of "master of fuel control" to the market.
On the other hand, under the general trend of emission reduction, large-displacement vehicles gradually fade out of the market, and it is certain that small-displacement turbocharged power will become the mainstream of the fuel vehicle market. But for SUV, can the huge body be driven only by the small displacement four-cylinder function? In fact, this exam will check the power adjustment skills of car companies. Based on the support of CVVD technology, Tucson L's 1.5TGDi high-power engine can achieve a maximum horsepower of 200 horsepower and a maximum torque of 253 N m. If the digital performance is not intuitive, then you can compare Honda's Earth Dream engine, and its 1.5T engine has a maximum horsepower output of 193PS, which shows Tucson L's strong power.
Young products create amazing moments? Set up a new landmark of compact SUV trend
At present, the automobile market is in a period of change, in which the rejuvenation of consumer groups is the catalyst to accelerate the market change. This Tucson L model caters to the aesthetics and preferences of the younger generation while integrating into globalization, and has re-established a new landmark in the field of joint venture SUV with serious homogenization.
Based on the design concept of modern automobile "nastic Movement", Tucson L incorporates parametric design elements, including the front face design consisting of wing-shaped mesh grille and hidden LED headlights, sharp and layered straight-line cut waistlines on both sides, and the "eagle claw" coherent taillights full of fighting atmosphere. Compared with the greasy joint venture model before, Tucson L can be described as a clean stream growing up in the aesthetics of young people.
In the context of intelligence, Tucson L is also keeping up with the trend of the times. Based on the in-car 10.4-inch multimedia central control panel, Tucson L applies Baidu 3.0 intelligent network connection system, which has convenient functions such as natural voice recognition, intelligent vehicle control, user location interconnection and location * * * enjoyment, and BLE Bluetooth key is unique at the same level; In addition, at the level of intelligent assisted driving, Tucson L has 23 ADAS functions, which can reach L2+ level of intelligent driving, which is definitely the current mainstream level. It can be said that among the joint venture brands, the emergence of Tucson L has refreshed the upper limit of market segment intelligence.
Cross-border innovative marketing of variety, sports and tourism empowers brands to be younger.
At present, with the increasing emphasis on "user experience" in automobile marketing, products should not only meet the diversified needs of users in daily use, but also make users feel the temperature and value of products and brands, and link users' life and emotional experience. Only on the basis of rational value recognition can they trigger a wider range of emotions and recognition. Relying on the younger trend positioning of Tucson L, Beijing Hyundai came across the border on 202 1 and realized the comprehensive landing of three innovative cross-border marketing of variety, sports and travel.
First of all, in the marketing concept, Tucson L jumped out of the barrier of single product force communication, and chose to fully release the product force advantage of the fifth-generation Tucson L in multiple dimensions and scenarios by creating, participating, experiencing and witnessing with users. In the first half of 20021,at the beginning of listing, Beijing Hyundai Tucson L cooperated with Zhejiang Satellite TV's annual blockbuster variety "idolize People" and invited its permanent guest Shawn Dou to become a "brand friend". With the influence of variety shows and stars, users are invited to explore themselves together through the theme test drive of "Idolated Journey", which greatly enriches Tucson L's unique interpretation of trend life and reaches hundreds of millions of exposures.
Binding endorsement with top events is one of the effective ways of automobile brand marketing. For example, Volvo has sponsored sailing competitions for decades, and Beijing Hyundai has also cooperated closely with Beijing Marathon for ten years. Tucson L became the pilot car for the first time in the Beijing Half Marathon of Beijing Long-distance Running Festival in April, 200212002, serving tens of thousands of long-distance running enthusiasts, and promoting its brand connotation of youth, passion and vitality through sports marketing.
Back to the car itself, for consumers, the car is not only a means of transportation for daily commuting, but also the best companion for pursuing distance. In order to let more young people experience the trendy car life brought by Tucson L, at the end of 20021,< a class="hidden" href="https://c