I. Background of the event
Self-employment has become a hot spot in today's society. Under the background of national entrepreneurship and excellent employment, it is an inevitable trend for college students to start their own businesses. E-commerce competition is in line with this trend, providing a platform for e-commerce majors to start their own businesses.
Second, the purpose of the activity
1. Through the e-commerce contest, it provides a platform for college students to start their own businesses, so that they can use their professional knowledge to seek a development opportunity for their online stores or companies. Integrate professional knowledge, employment knowledge, innovation awareness, investment awareness and risk awareness into the competition of campus students' cultural activities. Broaden your horizons and deepen your understanding of the professional knowledge you have learned.
2. At the same time, let the students know the knowledge of self-employment in advance and further understand the fierce social competition. Reposition your career plan.
3. It can show students' talents and teamwork spirit, exercise their own abilities, cultivate market awareness and improve their practice and innovation ability. Enhance students' social practice and application ability, so that college students will be in an advantageous position in the future social competition; The activity itself is also very challenging, which greatly improves the overall quality of the contestants.
Third, the theme of the event
Welcome innovation and fashion, and show students' elegant demeanor.
Four. Introduction to the competition
E-commerce competition is a competition held in line with the development trend of e-commerce. This competition is sponsored by the 09-level e-commerce professional group of Guangdong Songshan Vocational and Technical College, and it is divided into two processes: preliminary competition and final competition.
Verb (abbreviation for verb) participant
08-09 10 e-commerce major students.
Entry and registration methods of intransitive verbs
Groups (2-3 people) or individuals can register in the study committees of each class.
Seven. Game time
Preliminaries: 20 years 65438 * *+February 10.
Final: 20** year 65438+February 24th.
Eight. The content and form of the competition
Content: 1, Emblem Design of E-commerce Competition
2, network marketing-clothing sales plan
Content requirements: 1. The emblem design of e-commerce competition can be hand-drawn or computer-drawn, which is independent and innovative, closely related to the theme of the competition, and cannot be copied, otherwise it will be disqualified.
2. Network marketing-clothing sales plan, clothing market positioning and investigation (using SWOT analysis), product or service introduction, market analysis, marketing strategy, enterprise management, introduction of entrepreneurial team, enterprise economic/financial status, financing plan and return, key risks and problems prediction and solutions.
Form: preliminaries+finals
Preliminary requirements:
1. General requirements: submit the logo design and clothing sales plan of the e-commerce competition (the paper plan is in WORD document format, and all works are required to be printed on A4 paper. ) All the contestants' schemes were evaluated by professional teachers, and the top six entered the finals.
(1) Emblem design of e-commerce competition: hand-painted works are submitted to the original, and computer-drawn works are printed and submitted.
(2) Clothing sales plan: Entries should be based on specific e-commerce applications, describe the business opportunities of e-commerce projects around specific strategies such as market, competition, marketing, operation, management and finance, and elaborate the resources that may be obtained and utilized to complete a complete, concrete, feasible and operable plan.
2. Preliminary evaluation criteria: mainly aimed at the creativity and appearance of the emblem design, the feasibility of the clothing sales plan and the detailed degree of market analysis. 30% and 70% respectively.
3. Final requirements: Make the preliminary plan in PPT format to facilitate the explanation at that time. The scheme should be combined with illustrations and actual cases as far as possible to make it more convincing.
Nine, the final evaluation standard (total score 100)
E-commerce competition emblem design accounts for 30% (see Annex I for scoring criteria), and clothing sales plan accounts for 70% (see Annex II for scoring criteria).
X. Specific schedule
1, 20** year165438+1publicity of the contest on October 27th (broadcast, poster, class publicity, distribution of leaflets, hanging banners).
2.20 * *1October 28th to1October 28th, the contestants (individuals or teams, 2 to 3 people in each team) will register.
3, 20** year 65438+February 10 preliminary contest.
Form of preliminary competition: essay writing, scheme submitted by players.
Content: 1, Emblem Design of E-commerce Competition
2, network marketing-clothing sales plan
4. Competition finals
A. Final time: 65438+February 24th, * *.
B. Final location: Academic lecture hall
C final form: PPT presentation and on-site defense.
D. Final scene: PPT shows the design and marketing scheme of the emblem. Players need to make a live presentation of their works, and professional teachers can ask questions about their works. After the competition, select the top three and invite teachers to comment.
E, final process: 1, (19:15—19: 30) Miss Etiquette invites guests to be seated, and all the audience are welcome to enter. At the same time, the welcome song began to play.
(19: 30 ——19: 45) The host announced the start of the party, introduced the guests and sponsors, and started the competition.
3.( 19: 45 —— 19: 55) The host introduced the list of participating teams and the rules of this activity, and the time of each participating team's activities was controlled within 10 minutes.
4.( 19: 55 —— 2 1: 30) Competition:
1) The participating teams make a brief introduction to their own PPT, and the team members can introduce them in turn.
2) After the team presentation, please ask questions from the teachers and guests present, and the contestants will give personalized responses to the questions.
Attachment: interspersed with communication links or program performances, the host is required to actively promote the audience atmosphere.
5. Post-match comments: After each team's presentation, please ask the teacher to take the stage and make positive and negative comments on the players.
6. Guest speech: After the teacher comments, please invite the guest representative to speak on the link and significance of this activity.
7. The host announced the scores of each team and the number of winners.
8. Please invite the awarding guests to present awards to the winners.
9. The host announced the end of the competition, and the hostess saw off the guests and the judges.
10, after the game, clean up the scene.
XI。 Establishment of jury
(1) preliminaries: A jury composed of professional teachers and organizers respectively graded the players of each team.
(2) Competition finals: A jury composed of professional teachers and special guests respectively graded the finalists of each team.
Invited guests: Teacher * *, President of the Student Union of the Department of Economic Management, President of the Electronic Commerce Association, and Counselor of the Department of Economic Management.
XII: Competition Organizer
1. Organizer: Orange Fruit Group of Class 2, Grade 09 E-commerce Major.
2. Organizer: Electronic Commerce Association
3. Co-organizer: Sponsor: To be determined
XIII. Assignment of Competition Organization Tasks:
Implementation working group
Related works
Responsible team
captain
Contact telephone number of the person in charge
Publicity group
Poster broadcasting and other publicity work and registration collection work.
E-commerce association publicity department
Propaganda department minister
Executive team
Stadium layout, photography and visitor notification
E-commerce association organization department
Minister of Organization
Communication group
Notification and communication of contestants and collection of works
External relations department of e-commerce association
Minister of outreach
Task group
Training of contestants, attendance of contestants, etc.
Electronic commerce department of the secretariat
Secretary of the Secretariat
Fourteen Award settings
First prize: certificate+prize
Second prize: certificate+prize
Third prize: certificate+prize
Best Team Award: Prize
Best Creative Award: Prize
Most promising prize: bonus
Fifteen, the required props
Microphone, referee card, scoreboard, prize
Sixteen. Specific personnel arrangement of the activity
Moderator (2): (to be determined)
Timekeepers (2) (to be determined)
Scorers (2): (to be determined)
Purchase of prizes and other items: (TBD)
Production of guest cards and number cards: (to be determined)
Seventeen. Activity cost
name
use
amount
Cost (yuan)
comment
E-commerce Competition Plan (2)
I. Overview of online stores
1, investment arrangement
Capital requirements: 50,000 yuan; Corresponding rights and interests: None.
2. Basic information of online shop
Shop Name: Love in Shoes
Online shop address: Taobao.
Network registrant:
Telephone:
E-mail:
Address:
Nature of online shop: self-employed
The main products of online shop: shoes.
3. The purpose of the online store
4. Introduction to network information
Romantic life is not necessarily created on specific occasions and festivals. As long as you feel it, a pair of ordinary white cloth shoes will be full of artistry and romance. Every detail in life can be conveyed by heart. The significance of our online shop lies in explaining your sincerity, affection and filial piety to the white upper by hand drawing. A simple project is to use your heart to harmonize colors, which can make your lover, your relatives and your friends feel intimate warmth. Our online store is based on the customer's greatest satisfaction. The online shop provides you with all kinds of creative hand-painted shoes. This idea can be said to be our own design, but we hope to express vivid emotional paintings through your stories, and only with stories can we have aura. Get your love and show it.
Second, online store management
1, responsible person:
2. Management team:
3. External Support: (Instructor)
Third, the market survey and analysis
1、******
2. Target market setting: Focus on1young consumers and friends aged 4-40. These consumers are the largest customer base of our "Shoes Love Show Love" online shop.
3. Consumer groups, consumption patterns, consumption habits and main factors affecting the market: With the development of the Internet and the expansion of e-commerce, most young people like online shopping more and more, because online shopping is not only fashionable, but also saves a lot of time, and a large number of online goods are enough to meet the needs of consumers.
4. Product status: The market is in good condition and the product is in a new development stage. After our investigation, this product has great room for development and growth.
5. Market trend forecast and market opportunity: After our market survey, the demand for personalized service is very strong. The uniqueness of personalization will continue to rise in the future demand. The trend that our goods become the forefront of the trend is irresistible.
Fourthly, competitor analysis (SWOT analysis)
Disadvantages: long cycle, many logistics problems and poor confidentiality; Too much energy is spent on production, photographing, uploading, delivery and after-sales; Unsafe factors such as network security problems, network hackers, viruses and Trojan online banking; The evaluation of credibility is a major criterion for buyers to shop.
Advantages: DIY shoes help to attract customers' attention. Our hand-painted shoes are based on customers' own stories, which are very personalized and reasonable in price. We promise to satisfy our customers with our products. There are no market competitors.
Opportunities: the online shopping consumer market is huge, and the product launch area is relatively wide; There are many kinds of online goods, so you can find a better supplier. Improving the visibility of the store is conducive to the sale of goods.
Threat: the operation of online stores is attached to a large trading platform and is strongly bound by the trading platform; China's e-commerce laws and payment systems are not complete, which greatly restricts the development and expansion of outlets.
Five, the main development strategy and stage goal of online store
1, strategic goal: All along, we are pursuing and persisting in one goal-to start a business only for your love and to exist only for your love! Shoes love ... show? Love!
2. Stage goal: enter the market and develop customers. In order to improve the visibility of the store, a certain marketing promotion has been carried out for a long time.
3. Schedule: the first stage: market research, questionnaire analysis.
The second stage: Taobao opens a shop and maintains it.
The third stage: promotion
The fourth stage: the formal operation track of the financial industry
Technical uniqueness of intransitive verb items
1, do personality: according to Maslow's needs, but after people's food and clothing are satisfied, they begin to pay attention to the taste of life. Pursuing the trend, individuality and fashion, the shoes we put on the Internet all come from our feelings about life, which is guaranteed to be exclusive and original.
2. Be creative: "If there are similarities, go home to kneeling keyboard", which is the direction of our online shop "Shoes Love Show Love". Explore customers in QQ group, Baidu Post Bar, Tianya Forum, Maopu.com and other potential customer gathering areas.
Seven. Use of invested funds
1. Purchase: Main funds are used up.
2. The use direction of the remaining funds:
Eight. Products and main introductions of online stores at present.
1, product output:
Supply of resources and raw materials: manufacturers
Product standards, quality inspection and production cost control: absolutely customer-centered, resolutely refuse to sell damaged items.
Packaging, storage and transportation: through express delivery or postal express delivery, ensure that the products are not stained.
2. Product price introduction and scheme:
1* pricing basis and price structure: according to the price acceptance of consumers, the demand and preference of products are appropriately priced. Generally speaking, it's just one thing and one price.
2* Factors affecting price changes and countermeasures:
3* Service introduction: provide customers with personalized, fashionable and hand-painted shoes with their own feelings. Creativity comes from the emotional expression of our relatives and friends in our lives. Many thanks are displayed in our container. If you don't like it, we will draw your shoes according to your own emotional story. We will contact the customer as soon as we receive the order.
Nine, the advantages of online stores.
(Screenshot of online store homepage)
What we do is a product that integrates comfort, wear resistance and appreciation.
Our price is reasonable, the quality of goods is absolutely guaranteed, and counterfeit and shoddy goods are eliminated.
X. marketing
1, sales policy formulation: creative marketing: we are not selling shoes, we are selling ideas, but your emotions.
2. Sales channels, methods, marketing links and after-sales service: online sales, third-party logistics and dedicated service.
From the storefront design, from the aspects of region, season, consumption habits, economic level differences, etc., to ensure all-round service.
3. Main business status: The website belongs to a retailer and supports group buying. The way is another discussion.
Payment methods: Alipay, Tenpay, online banking, cash on delivery, postal remittance.
Delivery method: express mail
Discount strategy: VIP spikes buy enough money to return, and occasionally launch special products to send gifts to send points? Free of freight
1. Distribution of sales team and sales benefits: bonus is distributed according to sales volume except salary.
2. Promotion and market penetration:
①? The main promotion methods: giving points, giving small gifts, and returning the relative amount after purchasing a certain amount.
②? Advertising/public relations strategy: promote it on Baidu Post Bar, Tianya Forum, Tencent QQ and Maopu.com.
Publicity planning case:
Initial positioning of online shop: regard the online shop that makes hand-painted shoes according to emotional stories as a marketing platform, rather than a simple promotion website of enterprise companies. We give our customers something to tell their spiritual stories, and we bring their inner abstract ideas into life on the vamp.
Marketing model structure:
Creative and emotional hand-painted shoes e-commerce online store+website (Taobao, Yi Bei, Paipai, Dangdang)+blog (Sina, Netease, Sohu)
Core marketing operation mode.
User membership:
The membership system can be said to be the core model of online shop marketing and the link between online shops and members. The benefits of membership mainly include:
1, customer importance? Customers can browse the goods freely and naturally and make their own judgments.
2. Customer interaction? The buyer's comments at the bottom of the online store can be used as a reference for customers to buy goods and recommend some creative paintings to merchants.
3. Customer motivation? The integral system on the network is the evaluation of its online behavior, and we can give special discounts to customers with more points during holidays or celebrations.
Product structure optimization:
1. Home page display: The product display area on the home page will be divided into three sections: "Our best-selling products", "Did their stories touch you" (shoes made by buyers with stories) and "Your stories can touch them" (a pair of pure white shoes, waiting for customers to tell stories).
Online stores also classify goods into hyperlinks according to the classification of feelings. Links include: love, friendship, affection and so on. Under these big labels, there are also small search conditions, including color and fabric, which are convenient for customers to search.
2. Product display and description: Take all the shoes apart, upload the shoes pictures to the angle, and explain the fabric, shoe size and color of the shoes in detail, so that customers can know their favorite products at the first time.
3. Product production process: draw pictures through stories told by customers, and then make preview pictures through computer synthesis. Only when the customer is satisfied will we actually operate, and we guarantee that it will take no more than seven days from taking photos to receiving goods.
Word of mouth marketing:
Using customers' publicity to promote our website and products, word of mouth is the best marketing method. We can send our website or store name to QQ, post it in a post bar, or verbally recommend it to friends, and we will give our customers some discounts accordingly.
Online shop marketing model:
Master online shop trading skills, make full use of the website, get the most direct buyers from the internet and bring them to your main online shop. Make full use of major portals to promote their products and online stores.
The purpose and advantages of online shopping;
Establish the image of online store: We are a creative and emotional online store, and the brand image of the store is very important. Especially in today's extremely developed network and rapid information dissemination, there are many people who know the product image and the strength of outlets through the network. Therefore, online stores must establish a positive image, which often determines customers' confidence in enterprise products.
Optimize the internal management of outlets: the implementation of online stores can reduce resource consumption and cost, strengthen the contact and communication between employees, let everyone enjoy information, and optimize the experience and operation of online stores.
Enhance sales force: fully spread the advantages of our products such as personality, fashion and emotion, so that the advantages of market segments can be reflected in sales.
Increase added value: let customers feel that buying our products is not only about buying visible shoes, but also the feeling of painting on the vamp, including the after-sales service promised by our store. We provide customers with convenient, effective and instant 244-hour online service. We accept customers' questions at any time and give timely answers.
Publicity strategy of goods in online stores;
1, discount promotion? Due to the limitations of online sales, customers can't see shoes intuitively and comprehensively, and they can't try them on or touch them. In addition, the complexity of distribution costs and payment methods may lead to a decline in the enthusiasm of online shopping and ordering. We will make some big discounts in time to encourage customers to buy online.
2. Gift promotion? Gift promotion can not only achieve the purpose of discount promotion, but also enhance the popularity of outlets and encourage consumers to visit online stores frequently to obtain sales opportunities. Our shop despises giving away fake and inferior products.
3. Limited supply? "Limited supply" has a great temptation to consumers and has the effect of prompting consumers to buy quickly. We will also launch some activities such as spikes to increase the popularity of online stores.
4. Establish some friendly links with other websites: We can exchange shop links with those who buy clothes and accessories, and when other people's shops are on the front page, we can also get the opportunity to attract customers.
5. Use the network around you: Online shop members print business cards with simple online shop information, main product information and so on. Leave a message on the alumni network and QQ space, so that your relatives and friends have nothing to do.
6. Market development plan:? Painting shoes through emotion naturally requires strong creativity and exquisite painting art, and our DIY shoes will also be combined with it to form a unique profit-making means and marketing model. Our products don't follow the trend, we should be young and active, we should create trends and let them follow us.
XI。 Risk analysis
1. Resource Risk (Supplier)
Our store produces goods based on the concept of providing the most affordable, innovative and emotional products. However, due to various reasons, the deviation of supply will bring certain risks to the operation of online stores.
2. Risk of purchase
① The goods sent by the supplier have quality problems and cannot be returned.
(2) Procurement personnel make mistakes.
(3) The purchase budget is not allowed and exceeds the forecast.
(4) Unforeseen accidents during the transportation of goods.
3. Market uncertainty risk
Most of the funds of e-commerce websites are used for the purchase and inventory of goods, and the demand for goods is entirely based on orders. Risks caused by uncertain factors that may occur in the course of operation.
4.R&D risk
The paintings we read from the stories of our clients didn't like them, which caused the delay of manpower and material resources. Slow down the operation speed of online stores.
5. Cost control risk
Mainly from the aspects of capital investment, commodity cost, period cost, commodity sales profit and liabilities.
6. Capital chain risk
The sales volume of commodities is small in a short time, but the initial investment has not been recovered for a long time.
7, the risk of competition
Add products or market followers to reduce market share,
8. Transaction security risks
The information and data transmission of the network is stolen or destroyed; Losses caused by mistakes of third-party logistics in transportation.
9. Policy risks
Decisions taken by the government to cope with various economic conditions, such as the government's taxation of online transactions, will also reduce the income of shops.
10, financial risk
After a period of operation, whether the outlets have the ability to repay the debts incurred when the online shop was founded. Whether the proportion of fixed costs in sales revenue is reasonable depends on optimizing the recent structure, maintaining an appropriate debt level, making full use of funds to obtain financial benefits and improving the profitability of outlets.
1 1. Managing risks
This mainly involves brain drain, dependence on key personnel and disloyalty of employees.
12, risk of store closure
Due to fierce market competition, lack of management in online stores, improper management methods, (1) the market did not fully accept our products and other factors, online stores closed down one after another.
Twelve. Measures to deal with risks
1. Establish a good cooperative relationship with suppliers to ensure that there are no problems with suppliers, and even if the suppliers themselves have problems, they will inform the details in advance.
2. Make use of the advantages of online stores or the price difference between regions and time to get enough profits.
3. After receiving the delivery note, both parties should contact in time and monitor the goods at any time.
4. Specializing in the production of class clothes, bar clothes, etc. By posting to the campus network and fan websites.
5. Establish a good customer relationship and publicize the positive opinions of customers.
6. Use the network to regularly send customers the introduction of related products and new products on the shelves.
7. Keep exploring, innovating and improving.
Thirteen, need skills
1. Market pricing of commodities and psychological pricing of consumers, as well as target consumer groups.
2. Constantly explore and accumulate experience.
3. Value innovation, using the money earned to expand projects or develop new projects.
4. Be familiar with the rules of online trading platform.
5. Master sales skills, maintain customer relationships and operate with integrity.
Fourteen Schematic diagram and explanation of online shop
1, Shoeslove picture
2. Flowers have their own language, birds have their own language, and shoes have their own language. As a host, do you want it to talk?
E-commerce Competition Plan (3)
First, the theme of the contest:
Dormitory idol, idol dormitory
Second, the purpose of the competition:
In order to enrich the extracurricular cultural life of students in our class; Enhance the unity, cohesion and creativity of the students in our class; Enhance the friendship between dormitory members; Stimulate students' deep enthusiasm; In order to show students' yearning personality, our class held the "Dormitory Idol" Dormitory Style Competition to give students a free space to play. Qi Xin cooperated to decorate the dormitory, and cooperated and communicated with each other in dormitory activities to create the warmth of "home". At the same time, it also provides a stage for students to show their talents and elegant demeanor.
Third, the dormitory:
Business school freshman e-commerce class 2 dormitory
Fourth, the start time and form of the contest:
Start time: * * April,16,65438+0:30 pm.
The semi-final takes the form of scoring system.
Verb (abbreviation for verb) position:
Wei Yi Building (application under way).
Sixth, the competition process:
Draw lots to decide the PPT presentation order of each group.
The division of labor of four people in the dormitory, one speaks the content of PPT, one controls the play of PPT, one judges and one canvasses.
Seven, competition final scoring criteria:
The specific contents of this competition (total score of dormitory design 100) are as follows:
The judges are represented by one person in each dormitory.
(1) Content richness and uniqueness of PPT (30 points)
(2) Wonderful degree 2) Introduction of 2)PPT content (15 points)
(3) The voting point of the audience shall be determined according to the number of people, with one person representing one point and the judges representing two points. (You can canvass during the period, and each dormitory has one minute to canvass for yourself. )
VII. Competition Awards
first prize
Two second prize winners
Three third prizes
Six awards for excellence
The first prize was awarded by the monitor himself.
The second prize is awarded by the Communist Youth League Secretary.
The third prize is awarded by the study committee.
Excellence awards are awarded by the class committees.
Jiangxi Normal University Business School 1 1 Class 2 E-commerce