AI digital people can be simply understood as using AI technology to digitize real people, which is equivalent to digitally cloning real people. Tik Tok officials have used digital people for short videos and live broadcasts, and the number of accounts using digital people for live broadcasts is very large. However, if you don't hang out in this industry, you may not find it at all or even dare to think about it. This technology has brought people a lot of convenience and improved efficiency. Many big V and short video creation teams are using AI digital human tools for creation and live broadcast, which is very efficient.
At present, there are a variety of AI digital human live broadcast tool software on the market, and the price ranges from several thousand yuan to tens of thousands of yuan. Different software versions have different functions. Choosing the right software should be weighed according to your own needs, whether it needs general functions or personal tailor-made functions. For experienced unmanned live broadcast practitioners, it is very simple to build a live broadcast room for AI digital people, and the transition is very smooth.
In choosing the track, according to my personal practice and communication with my peers, I think local life is the most suitable track for AI digital people to broadcast goods live. At present, no company's technology can completely replace live broadcast (the deadline is May 8, 2023). However, the technology of AI digital people has made the live broadcast of digital people very close to the live broadcast. Ordinary users simply can't tell whether it is a live broadcast or not, which brings a sense of intimacy to users. Moreover, the live broadcast of digital people can last for a long time and be full of passion, which is impossible for real people. In addition, the products of local life track are relatively simple, and there are not many SKUs. These products consume quickly and can be used directly after purchase. Therefore, for the local life trajectory, it is very suitable for the live broadcast of AI digital people with goods.
Regarding violations, the supervision and legal issues of digital live broadcast have not yet formed unified standards and norms. However, there are some industry regulations that need to be observed, such as not promoting contraband and not deceiving consumers. When using AI digital people for live broadcast, we should also abide by these regulations and not violate the legal and moral bottom line.
Finally, I have some imagination about the combination of AI digital human live broadcast and ChatGPT. In my opinion, combining the live broadcast of AI digital people with ChatGPT can provide more intelligent and personalized services. ChatGPT can provide more natural and smooth dialogue ability for digital people's live broadcast, and make the live broadcast content more interesting and interactive. This combination will further enhance the user experience of digital live broadcast with goods and provide better services for users.
This is my view and practical experience on the live broadcast of AI digital people. I hope it helps you!
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