Supreme's design style is not special, but it still conveys a "cool". Young people love consumption, but they also pursue rebellion and always go shopping with an anti-business mentality. Supreme's products just meet this demand. The note with white characters on the red background on Supreme's logo also directly quoted a series of works by artist Barbara Kruger satirizing consumer culture.
In an interview with Interview magazine in 2009, Gebbia said: "Our products are basically the same every season, but we will pay attention to what is popular around us recently. I like to pay attention to new things, but I also feel that to some extent, I always have to maintain a feeling of 65438+the early 1990 s. That era really influenced us deeply, and everything we did was related to that era. "
Controversial events:
The popularity of Supreme has caused a lot of disputes related to brand registration and authorization. Chapter IV As the operator of "Supreme" in the United States, the company began to lay out trademarks in China from March 20 14, and has applied for the registration of more than 100 trademarks.
065438+On March 4, 2004, the cited trademark applied for registration went through the procedures of trademark rejection, rejection review, administrative litigation, objection and non-registration review, and was approved to be registered on 25 kinds of goods such as clothing, shoes and hats (headgear) on June 30, 2020.
Above content reference: Baidu Encyclopedia-Supreme