Jordan sued China Jordan Company. How did the court decide?

American brand air Jordan sued China Jordan Sports Company for trademark infringement for many years, and finally got a final judgment recently. In the end, this trademark infringement case that attracted worldwide attention ended in "China Jordan lost the final case", and the image of Air Jordan and the trademark of China Jordan were revoked. For China Jordan, this eight-year long-distance lawsuit is ultimately a win or a loss. The Supreme People's Court's judgment shows that: (1) administrative judgmentNo. 1575 of Beijing Higher People's Court (20 15) was revoked; (2) Revoke the administrative judgment of Beijing No.1 Intermediate People's Court (20 14)- BOC (Zhi) No.9172; (3) Revoking the ruling of the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce [20 14] No.052424 on the trademark dispute of No.6020578 "Jordan and Tu"; (4) Make a new ruling on the trademark No.6020578 "Jordan and Tu". This is the final judgment. It is reported that Jordan's brand dispute can be traced back to 20 12, and a focus of the dispute between the two sides lies in the right to name. Jordan believes that the trademark registered by China Jordan Sports will cause the public to misunderstand the source of the product and disturb the normal market order, and apply for cancellation of the registration of the above trademark. The attorney of Jordan Sports believes that Jordan's own surname is Jordan, which is very different from Jordan's surname, and Jordan is only an ordinary surname in the United States, so it is difficult to equate China Jordan Sports with Michael? Jordan himself has an inevitable connection. Although Jordan himself has a high social popularity, it does not mean that his surname is privileged in the product trademark. Previously, Jordan lost both the first and second trials. Legal basis: According to Articles 4 and 99 of General Principles of Civil Law of People's Republic of China (PRC), Articles 2 and 20 of Tort Liability Law of People's Republic of China (PRC), and Articles 10, Paragraph 1 (8), 31 and 31 of Trademark Law of People's Republic of China (PRC) revised by 200/kloc-0. Referring to the second paragraph of Article 6 of the Supreme People's Court's Interpretation on Several Issues Concerning the Application of Laws in the Trial of Cases of Infringement on People's Unfair Competition, and based on Articles 70 and 89 (1) (2) of the Administrative Procedure Law of the People's Republic of China, Articles 119 (1) and 122 of the Supreme People's Court's Interpretation on Application.