Not long ago, Foshan issued a document "Several Measures for Promoting Consumption Upgrade in the Automobile Market in Foshan (Trial)", which will be implemented on March 1 day and will be valid for one year. These measures are also aimed at encouraging consumers to buy cars. Foshan opened the first shot, and it was the most direct "giving money". You can enjoy a cash subsidy of 2000-5000 yuan when buying a car.
China auto market entered the downward channel from July 20 18, and it has been going on for 19 months. In 20 19, the annual sales volume was 25.769 million vehicles, down 8.2% year-on-year. 2020 is considered as a recovery period by the industry, and the sales volume can be maintained at around 25 million, which is the same as last year or slightly decreased. However, a "black swan" in COVID-19 has put the industry in a dilemma. It is almost certain that the overall market sales will drop sharply in the first quarter, so the industry can only hope that the auto market will open higher and go lower. Optimists believe that the prevention and control of the whole society will have an impact on automobile consumption behavior, both positive and negative, and will have a pulling effect on private car consumption.
Cars are bulk consumer goods, consumption can be postponed, and demand will not disappear. As long as the policy is appropriate, the market will have a favorable situation of "low before and high after". It is worth noting that on the same day that the Notice was issued in Guangdong Province, Wang Bin, deputy director of the Market Operation Department of the Ministry of Commerce, said at an online news conference that in order to reduce the impact of the epidemic on automobile consumption, the Ministry of Commerce will thoroughly implement the important decision-making arrangements of the central government on "actively stabilizing traditional mass consumption such as automobiles" and the spirit of "Opinions of the General Office of the State Council on Accelerating the Development of Circulation to Promote Commercial Consumption", and work with relevant departments to study and introduce policies and measures to further stabilize automobile consumption. At the same time, all localities are encouraged to introduce measures to promote the consumption of new energy vehicles according to the changes in the situation, increase the restrictions on the purchase of traditional vehicles, carry out trade-in of vehicles and promote automobile consumption.
It can be seen that Guangdong Province has taken the lead in "government rescue". Guangzhou and Shenzhen are two "granaries" of automobile enterprises in South China, and their automobile consumption power is huge. However, after the purchase restriction, the number of license plates in Guangzhou and Shenzhen has been suppressed to some extent. Last year, Guangzhou and Shenzhen announced an increase in the number of automobile license plates almost at the same time, including 654.38 million in Guangzhou and 40,000 in Shenzhen, but in front of consumers.
The data shows that the winning rate of ordinary cars in Guangzhou last year was 0.58%, the winning rate of energy-saving cars was 6.5%, and the average price of individual auctions fluctuated between1.50,000-56,000 yuan. The winning rate in Shenzhen is only 0.24%, and the average auction price is close to 70,000 yuan. Therefore, the strength of this "further relaxation" is very worthy of people's expectation.
At present, the opening of automobile sales outlets and the recovery of consumers' buying behavior are relatively slow, and automobile sales will be affected in a short time. However, the development space and potential of China's automobile market are huge, and the demand for automobile consumption is still strong, especially just needed and exchanged. The emergence of COVID-19 epidemic will have a certain impact on the economic development of the industry and the production and operation of enterprises in the short term, but it will not change the long-term development trend of the domestic automobile market.
The Ministry of Commerce's statement that Guangdong Province took the lead in rescuing the market has undoubtedly played a role of firm confidence in the entire automobile industry. After the epidemic, with the support of relevant government policies, automobile consumption demand may even usher in a wave of retaliatory rebound.
There is not a winter that will not pass.
Come on, China!
Come on, Autobots!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.