Anta Group is a comprehensive multi-brand sporting goods group specializing in the design, production and sales of sports equipment such as sports shoes, clothing and accessories. After nearly 30 years of development, Anta Group has transformed from a traditional private enterprise to a public company with modern governance structure and international competitiveness. Since 20 15, Anta Group has been the largest sporting goods group in China.
201910/0/8 October, Anta Sports issued a statement: Like the vast number of NBA fans in China, we are shocked and dissatisfied with the recent wrong statements made by the Houston Rockets and NBA executives. Anta resolutely opposes and resists all acts that harm the interests of the motherland, and we will immediately stop the contract renewal negotiations with NBA companies.
The development course of Anta
199 1 year, Anta's logo was hung at the gate of a shoe-making workshop in Jinjiang, Fujian for the first time. After more than 20 years of development, Anta Sporting Goods Co., Ltd. has now become the largest comprehensive sporting goods brand company in China.
From 65438 to 0999, Anta signed Kong as the image spokesperson, launched the brand slogan "I choose what I like", and pioneered the marketing model of "sports star+CCTV" in China. Brand promotion promotes strong sales growth.
Since then, Anta has completed the construction from production to brand wholesale, and focused on penetration in second-and third-tier cities. "We need to be leaders in the value chain." Ding Shizhong said that in the face of more and more imitators, he always thinks about how to run faster and take the lead in Jinjiang, where the competition is becoming more and more fierce.
Reference to the above content: Baidu Encyclopedia-Anta