Zhang Zhenyue: WNP? [Save to Album]
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Li Cansen: Subcrew? [Save to Album]
□ Special feature Information Times reporter Ding Huifeng
From Jay Chou and Show Lo to Nana and Du Haitao, from Edison Chen and Li Cansen to Kukuiki and Shawn Yue, too many stars have their own fashion brands. Every T-shirt and pair of shoes they wear will have various Taobao styles, and fashion brands have become the most important sideline of stars besides singing and acting.
Black Chen Jianzhou, Du Haitao, Danson Tang, etc. Even a street brand shop has been opened in Guangzhou, and the street brand headed by A Xin will soon be stationed in May. How to make features among many street brands? Information Times reporter interviewed Huang Hongsheng, a "street performer" who will be singing at Central Station on July 26th. Although his AES street brand is not the biggest, it has a good reputation and is a famous force in the trend circle. Making street brands into collectibles is his greatest pursuit.
Only by playing can you become a street player.
Among hipster stars, Huang Hongsheng is neither the most famous nor the biggest fan. In many people's minds, he is the "kid" next to Show Lo in Entertainment 100%, or Rainie Yang's ex-boyfriend, who can sing and dance well and be a host. But in fact, his fashion brand AES is doing well in Taiwan Province Province, with three branches in Taibei, Taichung and Kaohsiung. What else happened? Well-written graphic books, such as Ghost Wrath Wear, have written columns for many Taiwan Province trend magazines, and have a very strong passion for painting and art design.
The full name of AES is Alien Evolution Studio, and the concept is "Alien Evolution Studio". Huang Hongsheng said that the earliest idea was that he had a large number of artistic dolls because he loved to play. He opened a shop first, because the toys at home were too full, so he simply turned it into a museum for toy display. Now many people come to his shop and see many toys. They think they are for sale, but they don't just show them.
He said that when he first opened a shop in Taipei in 2008, he wanted to create a space that integrated trends and art collections. Because he likes painting and art design, he began to design his own LOGO, including material selection and processing, all the processes involved, and gradually became a very fulfilling career.
No expansion, no online shopping, and insist on making a restriction.
Because of the huge market in Chinese mainland, many celebrity hipsters have opened hipster shops in Beijing, Shanghai and Guangzhou, and even achieved good results in online sales.
However, Huang Hongsheng's AES is extremely calm and calm. Instead of large-scale expansion, he insisted on opening only three stores in Taiwan Province Province and implementing a limited sales model. He explained that he didn't want to be bought by fans, and he hoped that the style he designed would make people who didn't listen to his songs or watch his host feel chic. For example, he said, for example, a limited sale of 130 t-shirts distributed to three stores is extremely rare in itself. If there are two or three hundred people waiting in line to buy, it is necessary to draw lots, because even if the yards are different, you may not be able to buy your own heart. This sales method is very fashionable in itself.
Huang Hongsheng said that the trend he understands is not a trend thing, not a materialized trend product or trend material, but the rules of the game. Try to get a limited edition street brand. This process is the trend. Only by sticking to what you want can you get a sense of accomplishment.
Suitable for A Xin, Show Lo, etc. As for opening stores in mainland China, Huang Hongsheng said that everyone went their separate ways in private, rarely talking about it, just sticking to their own way. Because there is an absolute quantity limit, his own street brand has collection value. If he wants to make money, he won't play the limit. He said that what he cares about most is not making money, but the level of being an artist.
Every costume design has a story.
In addition to extremely limited sales methods, Huang Hongsheng said that what he pursues in design is the story behind it. There must be a very good story behind his favorite artworks and movie characters, just as jeans originated from a profession.
The LOGO of AES is a skull. He said that this skull symbolizes the most primitive appearance of human beings and also represents the importance of essence, because everything starts from essence.
In addition to his own design, he also began to write the song "I thought I thought" which is popular in Taiwan Province Province at present in the bookstore in the alley. He said that designing and making music can promote each other, because art is interlinked, and AES also publishes works for itself, only in the form of clothes.
Huang Hongsheng said that he published two books about graphic creation before opening a shop, in order to let people know their own artistic design style first.
Although he is not ready to bring AES to the mainland, his first solo concert will be held in Guangzhou. The Central Station on July 26th is also an opportunity for him to show his creative spirit.
He said that this big challenge is still very fun, and one of the links is to dance with LED and dress up as a story of a video game character. This is a dance with a very video game style. Huang Hongsheng said that this is a very difficult practice, because the dance leader is behind. If it falls behind or is in the wrong position, it will make mistakes. I believe we can see dazzling effects and video game dances with sci-fi colors.