? Not long ago? Early bird? H & ampm officially announced that it would no longer use Xinjiang cotton in clothes sold by its own brand, which was completely resisted by the whole country. On the second day after the news was released, the news that brands boycotted Xinjiang cotton was everywhere, and we, as China people, also made boycotts in succession.
? In Sichuan, even some shopping malls stopped the facade of the brand on the same day and immediately canceled the billboard of the brand in the publicity box, which can be said to be a malicious hand. It's not just real shopping malls that make behaviors. In order to resist the brand's not using Xinjiang cotton, many stars have made an official response, canceling the cooperative relationship with big brands.
Victoria Song and Huang Xuan were the first two stars to show their attitude. It can be said that they played a very good demonstration role, while Tong Liya, whose hometown is in Xinjiang, also made a positive statement, claiming: I love my hometown! ? Subsequently, many stars also issued articles to boycott bad brands, and announced the termination and cancellation of the boycott of Xinjiang cotton brands, including dozens of stars such as Yang Mi, Dilraba, Jackson Yee, Yibo, Meng Meiqi and William Chan.
? Among the stars boycotting big names is Edison Chen, and the brand boycotted this time is the hottest Nike. It can be said that Nike occupies most of the sports market not only in the United States, but also in China and even the whole world. There is no doubt about it, but Edison Chen resolutely chose to support his hometown. After Nike made the news of boycotting Xinjiang Cotton, Edison Chen terminated its cooperation with Nike, but is this really the case?
? In fact, the fact that Edison Chen and Nike canceled the contract some time ago does not exist in itself. Those are marketing tools made by a large number of marketing numbers on the Internet. After a marketing number released the news, it attracted great repercussions. Other marketing numbers saw that the news was so popular that they spread the news regardless of the willy-nilly.
? In fact, many people know that Edison Chen and Nike didn't cancel the contract. Nike's new shoes were ready to be released long before the Xinjiang cotton incident, but now they are just postponed. Edison Chen himself hasn't changed much, so it's not an accident.