It has been a whole year since CCTV announced that it would stop broadcasting NBA in June+10 last year. Why CCTV chose to broadcast NBA games at this time has been discussed in previous articles. In this article, we will talk about three positive effects of CCTV broadcasting NBA games.
1, avoiding monopoly
The first is to avoid monopolizing one family. Since June 5438+ 10 last year, only one media in China has broadcast NBA games. Of course, it's not that this media is not good. They do a great job, but it would be better if they could be diversified. Many children in remote areas and elderly people with poor eyesight can't watch NBA games on their mobile phones, so they can only learn about NBA through traditional TV screens.
If another monopoly is done for a long time, problems will inevitably arise. Only competition can promote it! Do you still remember the dispute over the copyright of Premier League broadcasting the other day? It can't be said that this dispute is entirely caused by a monopoly, but this broadcasting company has indeed slackened off in recent years. The NBA definitely wants more media to broadcast its own games, and once there are more competitors, these broadcasters will also compare with each other and improve the broadcast quality, which is good for fans watching the games.
2. Set an example for other local TV stations.
I remember watching NBA games when I was a child. At that time, there was no live webcast, so we could only watch the game on TV. At that time, there were three TV channels that could watch the NBA live broadcast, namely CCTV5, Shaanxi 7 and Niubi Sports. Later, the development of webcasting was slow, and fans could watch NBA games from various channels. However, since CCTV took the lead, those local TV stations will never broadcast NBA games again. Only online media is "just" and has been insisting.
CCTV is undoubtedly the big brother in the traditional TV industry, and their attitude will directly affect the decisions of other TV stations. If CCTV can replay NBA games for a long time, I believe more and more TV stations will make the same decision in the future.
Everyone's choices and preferences are different, just like some people like James, some people like Brother Alphabet, and when watching the game, some people like senior basketball commentators such as Su Qun and Yang Yi, some people like old-school explanations such as Yoga Yu, Xu Jicheng and Zhang Weiping, and some people like lively and funny explanations such as Ke Fan and Wang Meng. It's good to have one more choice when watching the game. If you don't want to watch it, you can change the channel, which also avoids the disputes of all fans on the Internet.
3. Promote the development of basketball culture.
The third point is the most meaningful, that is, CCTV broadcasting NBA will promote the development of domestic basketball culture. I don't know how children fall in love with basketball nowadays. Many post-90s fans should have watched Kobe Bryant, Iverson, Duncan and James grow up. There is also a famous basketball cartoon called slam dunk master. It is precisely because we have been exposed to so many novel things on TV that we know that "basketball can still be played like this" and that generations of fans, professional athletes and basketball practitioners have emerged. At present, many players of China men's basketball national team are determined to become professional players because they watched NBA games as children.
Objectively speaking, at present, the competitive level of our own CBA league is not particularly high. Although the excitement has improved, it is definitely not as good as the NBA. Children don't care so much about watching basketball games. I like it as long as you play beautifully and wonderfully. If they see a basketball game that is not very exciting on TV, they may not be interested.
The NBA is really an exotic product. People who play well can't directly improve the basketball level of our country, but they will enhance the interest of young people. As long as young people always pay attention to and love basketball, our domestic basketball culture and basketball level can be developed. Of course, the premise is that you have to let people see the wonderful basketball game and know where the upper limit of this sport is.
Generally speaking, the advantages of CCTV broadcasting NBA outweigh the disadvantages. Everything must be forward-looking, but we must not forget the past and stick to the bottom line. Some teams are determined not to watch, and some games are determined not to be broadcast. The Internet has memories, especially for China fans. Remembering the past doesn't mean that we are stingy, but some things are our bottom line, and outsiders can't talk nonsense.