How to understand the rise of the national tide, and the "new Chinese style" style has become the new favorite?

The rise of the national tide must be based on the confidence of consumers and shopping malls in China culture, and with the post-95/00 generation becoming the main consumer, they have a wide range of interests and are willing to try new things, which is also the main reason for the rise of the national tide. However, if brands want to make a fuss about national trends and Chinese styles, they must pay more attention to China culture, otherwise their works will appear to be floating and powerless.