How to deal with the pressure of children's wear? What children's wear merchants are most afraid of is the problem of pressing goods, but this problem is hard to avoid. If you press the goods now, try your best to turn them into money, otherwise you will always lose money. So how to deal with too many children's clothes?
How to deal with too many children's clothes? 1 ① Inaccurate positioning: Many novices may just be disoriented, don't know what they want, or take this and that, or take too many miscellaneous things from the stall, so that they don't have accurate positioning for their customers, and customers who are loyal to a certain style will have great limitations when choosing, and they will have a great probability of crushing their own goods.
Solution: Determine the positioning. For example, if you are in the high-end market, don't take the goods in the low-end market. If you like fashion and leisure, don't go to the street. Only by knowing which part of your customers are, can you accurately market and keep the goods in mind.
According to 20% of the basic model, the basic model will not lack customers, and some explosions need to be docked with the basic model to improve the joint rate. 50% of the quarterly explosions cannot be short of the current fashion trends, and 30% of the exclusive designs are exclusive to the niche. When the explosion rate is not good, some people will choose the niche style.
2 Missed the opportunity: Because children's clothes are sold one by one, the code is broken when one is sold, so it is easy to break the code. Some models are broken, and some shopkeepers are unwilling to discount sales, miss replenishment opportunities and miss the best discount period, so they can't sell them?
Solution: Give discounts, special offers, gifts, etc. in time, or use the holiday anniversary to clean up, such as five yards in one hand, three regular prices and two discounted prices.
Secondly, when displaying in an activity, you can also put the goods in the broken code into the sleeveless vest hanging on the side or even the jacket in the middle, and the short shorts and skirts in the broken code are matched under the jacket hanging on the side with chains.
(3) Timely clearance for changing seasons: Clothing is seasonal and changes quickly, so it is necessary to make a decisive clearance and discount. Don't hold the idea of waiting to make more money, which will often lead to a backlog of inventory (advice from experienced people).
Solution: seize the opportunity to clear the goods, for example, in the hottest summer and winter, check the inventory, which will accumulate and clean up these clothes. At first, you can buy one get one free, and send them at random, such as buying pants and underwear, buying one get one free, and doing a blessing bag activity after clearing most of them.
For example, for 3-5 pieces of 199 yuan, the blessing bags must be matched according to the value of the clothes, and the more beautiful the better. You can also take a photo with a blessing bag and send it to a circle of friends to tell everyone that your blessing bags are all value-added and beautiful.
Except for the blessing bag activity, the inventory is basically gone. If the beautiful one in the back is not worthy, don't take any more orders. Even the blessing bag can't lower the requirements and quality. At this time, you can do a spike activity, which is out of stock at an ultra-low price.
4 Do not match: As a clothing store owner, customers ask you how to match. If not, will customers still buy it?
Solution: Learn to match, complete sets of matching, which is more conducive to your sales. When pressing the goods, you can appropriately reduce the price, discount and participate in the full reduction, so that there will be no shortage of customers!
Through collocation, the exposure rate is improved. The higher the exposure, the higher the probability of meeting the right customer. At the same time, matching will not occupy too many resources in the store, but will give other products superior conditions, and will also carry out joint sales to improve performance!
Generally speaking, we should understand that selling means making money. Don't think about clearing goods to make money. If the goods are pressed after the off-season, no one will want them next season, and no one may give them away. It is necessary to clear off-season inventory in time, reduce losses and do a good job.
It may also bring you many different surprises. It will attract more customers, provide more cash flow and have more funds on hand to get coats.
How to deal with the pressure of children's wear? 2. To run a children's clothing store, we must adhere to the principle of "losing money rather than pressing goods". Deal with inventory and out-of-season styles in time.
First, bundle sales.
First of all, you can learn more collocation skills. The thin model and the thick model are sold together. This method saves the trouble of customer matching and feels very cost-effective.
Second, discounts.
For those styles that are out of date, but the quality is still very good, you can proceed from reality and sell these children's clothes at a discount or a reduced price in the store. How much discount and price reduction should be based on reality. But this method hurts old customers. Not the best policy.
Third, when the tail goods are sold.
Whether the business is booming or not, some clothes that have been overstocked for a long time may be difficult to sell. Can be sold to people who specialize in purchasing inventory. The advantage of this is that you can lose money without pressing the goods, and you can also return the funds to the fast cage.
Fourth, transfer the store.
There are two ways to transfer this.
1. Move all the goods with the store. If someone takes over, you don't have to find a way to deal with the goods, and the funds will be withdrawn faster.
2. Transfer of short positions. First of all, you can take off your clothes without worrying about hurting customers. It can also be sold to people who specialize in collecting clothes.
How to deal with the pressure of children's wear? 3. The attractive activity plan of children's clothing store to cope with the seasonal pressure of goods.
1, regular new. Although it is children's wear, the audience is different. There are children's clothes and children's clothes. The store mainly targets the audience. Push some new styles regularly to ensure that customers who like new styles can stop by your store to watch and attract new customers. At the same time, it can give old customers new choices.
Apply for a membership card and send gifts or clothes in the store with the required points. This method is mainly aimed at some customers who often go shopping in the store. It can not only make customers profitable, but also increase the income of the store. It is beneficial to both customers and shopkeepers.
The specific points can be determined according to the local consumption level. Generally a store, 1 yuan is 1 minute. Accumulate 500 points or 1000 points and get a gift. If you accumulate 2000 points, you can buy new clothes in the new store.
2. Do activities regularly. You can do some activities every holiday. Some stores just write to thank new and old customers for their support, and buy one get one free, or subtract 20 from 100. These are the points that attract consumers' attention. Some customers have no demand, but they also want to go into the store to see which clothes are worth buying or giving to relatives and children.
3. Seasonal clearance. This has always been a good way to clear the warehouse in the clothing industry. Spring has just begun, and we can still handle some cotton-padded jackets in winter. For most customers, as long as the quality is good, they can fully stock their children and wear them in winter.
The most important thing is that the price is right. As long as the winter clothes in the store make money, they can be completely liberalized, which can not only withdraw funds, but also need not find a place to put the goods, and do not worry that no one will buy the old styles.
4, the style is not easy to sell, you can do special treatment. Business people should be witty, not stubborn. For some stores that cling to the price and are not easy to sell, they can only lose money in the end. A witty businessman needs to deal with clothes at a special price as soon as he finds that the style is not easy to sell or the customer's evaluation is not high. In order to avoid hoarding a lot of goods.